In this article, you’ll learn how to use AI-powered tools to write emails from scratch and improve your own email templates.
How do Writing tools work?
Writing tools is your inbuilt helper for improving emails in Campaigns and Unibox. It helps you polish drafts, adjust tone, or translate text without leaving the editor. Here's a rundown of what it can do:
- Improve your writing
- Generate emails with custom prompts
- Change tone of your writing
- Generate emails from summary
- Translate into other languages
- Generate subject lines
But to generate human-like email texts that align perfectly with your product description, target audience, and campaign objectives, use Email Builder in AI Studio.
AI Studio features Persona-driven Email Builder that is your go-to for creating emails starting from a blank page. It helps you create personalized emails based on your product details, value points and target leads.
Learn how to use AI Studio to write sales emails in our article.
How to use Writing tools
The tool comes equipped with a set of functions that you can use out of the box.
You can access the Writing tools menu in the email content editor while creating your sequence. You can also access it in the email editor when using Unibox for emails.
Use case #1: Improve writing
Writing tools can take your existing drafts to the next level, allowing you to fine-tune and customize the email text you provide.
To improve your email template using Writing tools:
- Open Writing tools menu
- Select Improve writing
- Select a preset or write a custom prompt into the input field
You can choose to fix grammar, shorten/lengthen, make it more persuasive, add clarity and improve structure, or rewrite the text to create an alternative variant.
You have two options: improve the entire text or highlight a specific part to access the Writing tools menu and choose the improvement you want to make.
Remember, you can't use default prompts and custom prompts together, but you can stack up to two improving prompts.
Plus, you can also improve the AI-generated emails in the same way.
With Writing tools, you can set your email tone to match any situation and pick the right tone, from informal to persuasive.
Finding the right tone increases your chances of grabbing attention and getting the response you need.
To change the tone of your email:
- Open Writing tools menu
- Select Change tone
- Choose the desired tone
You can apply this prompt to the entire email text or only to a specific part of it by highlighting it.
Note: Consider combining the Change tone prompt with the Improve writing prompts, allowing you to use up to two prompts in a single preset.
Use case #3: Generate email based on summary
Got an email outline or template that needs a boost? Just give a brief summary, and watch as it turns it into a complete email, packed with all the details you need.
To generate email text from a summary:
- Type a summary for your email in the content editor field
- Click Writing tools, select Generate based on summary
Writing Tools will then use your summary to create a complete email for you.
You can additionally customize the generated email text as needed using default or custom prompts.
Use case #4: Translate from English into 36 languages
You can translate your emails and send localized versions, connecting with customers in their native language and reach a wider audience.
To translate your email content:
- Open Writing tools menu
- Select Translate into, and choose the language from the drop-down list
Use case #5: Generate subject line
Once you've nailed the email content, you can ask AI to come up with a subject line for this email.
To generate a subject line using Writing tools, click the magic wand next to the subject line field.
It will create a catchy and on-point heading for your email that grabs recipients' attention and boosts your email's open rate.
How to use custom prompts
If you can’t find the option you need in the Writing tools menu, use a custom prompt. Just type your own instruction, and the AI will follow it.
You may want to expand a brief draft with more detail or reframe structure (i.e. turn bullet points into a smooth paragraph or restructure text for clarity (problem → solution → CTA).
You may also use custom prompts for style shifts like rewriting in plain language for easy reading, removing fillers, replacing weak words with stronger ones or emphasizing key benefits or value props.
Custom prompts are useful for personalization cues like suggesting questions to engage the reader, or formatting tweaks - turning text into a numbered list or creating a short tagline.
Make sure to submit prompts that are appropriate and relevant to the email purpose.
- Open the Writing tools menu in the email editor while creating your sequence.
- Select Enter custom prompt option.
- Type or paste the prompt into the input field.
- Click Generate email.
For more detailed instructions with examples, read our guide.
Writing tools usage limits
There are certain limitations you should consider while using this email AI:
1) Character limit for custom prompts
To ensure that it accurately interprets your request, limit your custom prompts to 500 characters or less.
2) AI tokens per day
Writing tools functionality comes with every premium plan and you’re not charged additional credits from your balance for using it.
However, to make sure every user gets a great AI experience, we put a limit of 15,000 AI tokens per day which is more than enough to meet your email writing needs. If you reach the daily limit, you’ll see an alert notification.
Errors and troubleshooting
You might occasionally experience some delays or see alerts when using Writing tools. Here’s a quick recap of the possible errors:
Daily AI tokens limit reached: That's because you've hit the daily token limit of 15,000. Just wait until tomorrow to continue using it.
Writing tools temporarily unavailable: That error message means AI is taking a break due to technical issues. Give it another shot later, please.
Writing tools not responding: This error message suggests that AI is still busy processing your prompt. Just hang tight and wait for it to respond.
The email is too big: That error message means your email text is too long. Keep it under 2,000 characters so AI is able to process it.
FAQs
1. How much does it cost to use Writing tools?
This functionality is included in all premium plans. If you're currently on a Trial, upgrade here to unlock its amazing features
2. Is it able to process placeholders (variables) in my email?
When processing your email copy, Writing tools can’t recognize variables or placeholders. Please be aware that they may be removed in the AI-generated texts or their format may be changed. If that’s the case, you’ll need to check your variables manually before sending out the email.
3. Is it able to generate images, tables or charts?
Writing tools can't process or generate pictures, tables, or media content. Please make sure your prompts and email drafts only contain text before using Writing tools.
If you feel that this article doesn't address your question, please don't hesitate to reach out to our support directly via email help@snov.io or live chat.