This article provides step-by-step instructions for generating an app password in your Gmail account for use with cold email software.
Before you start, make sure IMAP access is enabled in your Gmail settings.
How to enable IMAP in Gmail account –>
An app password is an auto-generated code issued by email service providers that allows you to connect to third-party apps without revealing your actual password.
When connecting your Gmail account to Snov.io via SMTP –>, you will need to enter the app password in the SMTP settings section.
An app password is an alternative to your regular password. It allows you to authorize the connection to your Google Account when connecting Gmail accounts to Snov.io.
How to create an app password in Google account
To create an app password, open the Security –> page in your Google Account settings. Scroll down to the How you sign in to Google section and click on 2-Step Verification.
Make sure 2-Step Verification is enabled (On) before proceeding. If it is disabled, you won’t be able to create app passwords.
On the next screen, scroll down to the bottom of the page and select App passwords.
If you can’t find the App passwords section in your Google Account (even after enabling 2-Step Verification), use this direct link to access it: https://myaccount.google.com/apppasswords –>.
To generate a new app password, enter “Snov.io” (or any name you prefer) in the app name field and click Create.
Copy the generated app password using the right-click menu or the Ctrl + C keyboard shortcut. You will need to enter it in your email account settings –> in the next step.
If you close the pop-up window, you won’t be able to view the password again. In that case, you’ll need to repeat the process to generate a new app password.
If you change your actual Google account password, your old app password will no longer work. You will need to generate a new app password and update it in your Snov.io email account settings.
After connecting your Gmail to Snov.io, our app will appear in the Your connections to third-party apps & services section on the Security –> page.
How to enable IMAP access in Gmail account
Let’s ensure IMAP is turned on in your Gmail settings for a successful connection.
Open your Gmail account –>. Click on the gear icon in the top-right corner and select See all settings.
Go to the Forwarding and POP/IMAP tab. Scroll down to the IMAP access section and confirm that IMAP is enabled.
If this article doesn’t cover your question, feel free to reach out to our Customer Care team for personalized assistance at help@snov.io or via live chat.