In this article, you’ll learn about the unique recipient quota and how you can use it to contact prospects in campaigns.
What is a unique recipients quota
Each plan includes a unique recipient quota, which determines the number of prospects you can engage with via email and LinkedIn automations during each billing period.
This quota resets at the end of every billing period when your plan is renewed.
| Plan | Unique recipients quota |
| Trial | 100 unique recipients |
| Starter | 5,000 unique recipients |
| Pro 5K | 10,000 unique recipients |
| Pro 20K | 30,000 unique recipients |
| Pro 50K | 50,000 unique recipients |
| Pro 100K | 100,000 unique recipients |
How to spend unique recipients
Here’s how we calculate unique recipients when you engage with your prospects using Snov.io:
| Tool | Recipient cost |
| Multichannel campaigns
*available on all plans |
We count a unique recipient when you contact a prospect from your list through email and/or LinkedIn campaigns.
This charge applies only to the initial engagement per billing period. Subsequent interactions are free. All subsequent follow-ups in email campaigns and LinkedIn actions in new campaigns within the same billing period are free. Sending a test email from campaign settings also counts as 1 unique recipient. |
| Prospect’s profile
*available on all plans |
We count a unique recipient when you send an email or LinkedIn message directly to an individual prospect via their profile.
This charge applies only for the first email you send to a prospect during one billing period. All follow-ups (as well as other interactions in new campaigns) during the same billing period are free. |
We count a unique recipient against your balance only after the first interaction with a prospect (email or LinkedIn action) during a billing period. You won’t be charged for any follow-up emails or LinkedIn actions in new campaigns during the same billing period.
If you have a question that we haven’t covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We’re here to assist you!