What is a recipient limit

Taras Mykhailenko

1 month ago

In this article, you'll learn how recipients are used in Snov.io to help you manage your outreach limits when you run campaigns.

Your recipient limit is the number of prospects you can contact through Campaigns, including both email campaigns and LinkedIn automation.

You can check the number of Recipients included in your plan on the Billing page.

The limits in Snov.io automatically reset at the end of each billing period — every 30 days for monthly plans or every 360 days for annual plans.

Track it using the Limits reset timer on the right. If you make a one-time upgrade for a month, your recipient limit will be available for 30 days starting from the day you purchase the plan.

The recipient limit in Snov.io is designed to be cost-effective for both smaller and larger outreach volumes. If you're planning long-term outreach, annual plans reduce the total cost by 25% on any tier.

Here's how many recipients are included with each of our plans.

Plan	Recipient limit
Free	100 recipients
Starter	5,000 recipients
Pro S	25,000 recipients
Pro M	50,000 recipients
Pro L	100,000 recipients
Ultra	200,000 recipients

How recipients are used in Snov.io tools

1 recipient point is used when you send the first email or LinkedIn action to a prospect. All follow-ups to that same prospect during the same billing period are free.

Tool	How to use	How recipients are charged
Multichannel Campaigns *available on all plans	Send personalized outreach via email and LinkedIn to increase engagement and response rates. How to create and launch multichannel campaigns.	1 recipient is used when you contact a prospect through email or LinkedIn actions in your campaigns. This charge applies only to the first email or LinkedIn action you send to that prospect within a billing period (30 days). Any follow-up emails or LinkedIn actions to the same prospect (in the same campaign or a different campaign) are free until the end of the current billing period. You can check your current billing period in your Billing settings. Note: Sending a test email from Campaign settings also counts as using 1 recipient.
Prospect's profile *available on all plans	Reach out to a prospect via email or LinkedIn message right from their profile — your message will be saved in the communication history. How to send single emails and messages.	1 recipient is counted when you send an email or LinkedIn message directly from a prospect’s profile. This charge applies only to the first email or LinkedIn message you send to that prospect within the current billing period (30 days). All follow-up messages to the same prospect — whether sent from their profile, in a campaign, or in new campaigns — are free until the end of the billing period. If you’ve already contacted the prospect through a campaign this month, any additional emails or messages sent from their profile will also be free during the same billing period.

Tool

How to use

How recipients are charged

Multichannel Campaigns
*available on all plans

Send personalized outreach via email and LinkedIn to increase engagement and response rates.

How to create and launch multichannel campaigns.

1 recipient is used when you contact a prospect through email or LinkedIn actions in your campaigns.

This charge applies only to the first email or LinkedIn action you send to that prospect within a billing period (30 days).

Any follow-up emails or LinkedIn actions to the same prospect (in the same campaign or a different campaign) are free until the end of the current billing period.

You can check your current billing period in your Billing settings.

Note: Sending a test email from Campaign settings also counts as using 1 recipient.

Prospect's profile
*available on all plans

Reach out to a prospect via email or LinkedIn message right from their profile — your message will be saved in the communication history.

How to send single emails and messages.

1 recipient is counted when you send an email or LinkedIn message directly from a prospect’s profile.

This charge applies only to the first email or LinkedIn message you send to that prospect within the current billing period (30 days).

All follow-up messages to the same prospect — whether sent from their profile, in a campaign, or in new campaigns — are free until the end of the billing period.

If you’ve already contacted the prospect through a campaign this month, any additional emails or messages sent from their profile will also be free during the same billing period.

If you have a question that we haven't addressed, please don't hesitate to contact our Customer Care team. You can contact us at help@snov.io or through live chat. We're here to assist you!