In this guide, you’ll learn how to create Ideal Customer Profiles (ICPs) based on your company and product details.
The key starting point for a successful outreach is defining your ideal customer profile. Accurate ICPs will help you identify potential leads for your business and generate personalized emails directly within your Snov.io workflow. There are three steps to generate your ICP:
Step 1: Add your company profile
Step 2: Describe your product details
Here's how to get started:
Step 1: Add your company profile
Go to Account settings and click the Company profile and ICPs tab to manage them. The Products & ICPs section lets you add and store information about your products.
Provide a detailed description of your company, as we’ll use it to generate your Ideal Customer Profiles (ICPs). 
- Automatically (generated with AI)
Enter your company’s website. We’ll start by checking the site and, if needed, pull extra data from other online sources.
- Manually (fill in all required fields yourself)
- Product or service name: This will be your product’s profile in Snov.io and used by AI to generate ICPs and emails, so keep it specific.
- Company name: This is the name your company profile will have in Snov.io. Our AI will also use it, so make it specific and descriptive.
- Company description: Use your company’s marketing description, but go beyond slogans — add a personal touch to highlight what makes it truly unique.
For the most accurate ICP results, provide as much context and detail as possible.
The way you describe your product will also shape the email drafts you create later in AI Email Builder.
Step 2: Describe your product details
In this step, you explain what you’re offering — key features, benefits and what makes your product stand out.
Fill out these fields refine your future ICPs:
- Product or service description: Summarize what your product or service does, who it’s for and how it helps your customers.
Tip: Use content from your homepage, product specs or internal documentation.
- Key features: List the core tools or functions your product offers.
Tip: Besides feature names, describe the solution they provide and the results they help achieve. Sales presentations are usually a great resource for this.
- Benefits: Describe unique features that make your product stand out. Describe the specific pain points it addresses or improvements it delivers.
Tip: Refer to your customer reviews, case studies and marketing emails for inspiration.
If you leave the page or click Cancel, the company and product details you entered won’t be saved. We’ll need this info to generate your ICPs in the next step.
All your added products are listed on the My Products & ICPs page. From here, you can add ICPs for each product.
Step 3. Generate ICP
To generate your customer profiles automatically, choose your product and use it to create an ICP.
Note: The first generation creates 8 ICPs. Each next one adds 1 more. You can generate up to 24 ICPs per product in total.
Click Save to add generated ICPs to the corresponding product. If you leave this page without saving, your current ICPs will be lost and you'll need to re-generate them.
You’ll need an ICP to generate emails in AI Email Builder. Your saved profiles will be listed in each product’s folder.
- ICP name
- Industry
- Location
- Job title
- Company size
- Pain points
- Additional information
ICP example – click to expand
ICP name:
Digital-first fashion retailer targeting Gen Z and Millennials
Industry:
Ecommerce / Fashion retail
Location:
United Kingdom (primary), serving international markets
Job title:
Head of Digital Marketing, Ecommerce Manager, Performance Marketing Lead, CRM Manager
Company size:
500–2000 employees
Pain points:
- Maintaining consistent brand voice across multiple international markets
- Standing out in a crowded, trend-driven market with short fashion cycles
- Reducing abandoned carts and increasing email campaign conversions
- Managing and scaling hyper-personalized customer communication
- Adapting quickly to changing consumer behavior and social media trends
Additional information:
Ideal customer is a digital-native fashion brand focused on fast growth through online channels. They prioritize customer retention, influencer marketing and high-performing email campaigns. Open to AI tools that help them optimize messaging and automate personalization at scale.
Once you’ve automatically generated ICPs, you can manually add the custom ICPs to Snov.io.
To do that, click the Add custom ICP below and fill out all required fields yourself. You’ll be able to use manually added ICPs for generating emails as well.
Learn more tips on how to create your ICP in this guide.
You can also use details from ICPs as filters for prospect search in our Finder tools.
If you have a question that wasn’t answered here, don’t hesitate to contact our Customer Care team. You can reach them at help@snov.io or through live chat.