The Database Search tool provides you with access to Snov.io's database of prospects and companies.
You can find pre-verified leads based on your ICP (ideal customer profile) and use various search filters to get results that match your specific criteria.
The prospects you get from the database have verified email addresses and LinkedIn profile URLs, making them ready for engagement through the LinkedIn automation tool.
Before you start searching prospects in our database, it’s helpful to define your ICP (ideal customer profile).
If you're unsure where to begin, refer to this guide. The ICP outlines the characteristics of someone who would benefit most from your offer.
After researching your potential customers, you should have an ICP template similar to this: United States/Computer Software/51-200/Data Analyst. Use these parameters as search filters.
Step 1: Set search filters
Go to the Database Search page. You can find it in the Finder section at the top menu. To search for prospect profiles, set up the search on the Prospects tab. Switch to Companies tab to search for company profiles.
Add filters for your search.
Search filters for prospects include personal information (job title, skills, location) and company information (industry, company size, revenue).
There are 2 types of filter parameters:
- Include: means that selected keywords will be included in search results
- Exclude: means that selected keywords will be ignored in search results
You can add up to 10 parameters to each filter to narrow down your search results. For example, add up to 10 job titles in the Job Title filter. This is useful when targeting by multiple criteria or adding similar keywords for one role.
Search prospects by Management level
Use the Management Level filter to target prospects based on their seniority within the company.
This helps narrow your search to decision-makers, executives, seniors, or team leads, depending on your ICP or campaign goals.
Select one or more levels you want to include or exclude from your search.
- Include “C-Level” to find only top executives. Exclude “Staff” if you want to focus on decision-makers.
- For sales and partnership outreach, focus on C-Level, VP-Level, or Director-Level contacts — they’re most likely to make purchasing decisions.
- For product demos or technical discussions, include Manager-Level or Staff roles who work directly with your solution.
Here’s the type of positions you can expect when selecting a certain management level.
- C-Level — Top executives such as CEOs, CFOs, COOs, CTOs, and other Chief officers.
- VP-Level — Vice Presidents, Heads of Departments, or Regional VPs.
- Director-Level — Directors, Senior Directors, or Department Leads.
- Manager-Level — Managers, Supervisors, or Team Leads.
- Staff — Specialists, Representatives, or regular team members.
Search prospects by Department
Use the Department filter to find prospects working in specific departments of a company.
Select one or more departments you want to Include or Exclude in your search.
- Include “Marketing” to find prospects responsible for promoting and growing products.
- Exclude “Engineering” if you want to focus on business-facing roles only.
- For sales outreach, start with Marketing, Sales, or Operations departments.
- For recruitment or partnership campaigns, include Engineering or HR depending on your goal.
Here’s what type of prospects you can expect when selecting a certain department.
- Engineering — Technical and product development roles such as developers, engineers, architects.
- Human Resources — Recruiters, HR managers, talent acquisition specialists.
- IT & IS — System administrators, IT managers, data security specialists.
- Finance & Administration — Accountants, CFOs, admin managers.
- Marketing — Marketing managers, content creators, brand and SEO specialists.
- Operations — Project managers, operations leads, logistics and supply chain staff.
- Sales — Sales representatives, account executives, business development roles.
- Support — Customer success and technical support roles.
Step 2: Add prospects to your list
When the search is complete, you'll see the Prospects found number at the top left, which means the total number of prospects available for your search filters.
Search results preview includes the prospect's name, job title, and company. The email addresses are not yet available until you add prospects to your list.
There are a few flexible options to save the search results, including adding prospects to your list in bulk.
1) Save selected:
While reviewing the search results, manually select the required prospects (using the checkboxes on the right). Then, click Add to list to start email search and save prospects to your list.
Use the Unselect all option to clear your selection in one click and start again if needed.
2) All on page (save 50 prospects at once):
Use the All on page option to select and save all prospects from the currently active page (50 prospects per page). To open the next page of prospects, click Next at the bottom.
3) All search results (save all prospects at once):
Use this option to select all prospects found in the current search. Then, click Add to list at the top to save the results to your list in bulk.
To add prospects in bulk, click the checkbox in the top-right corner and choose "All on page" or "All search results."
The bulk-saving of all results and advanced settings are available on premium plans (Pro S or higher). Upgrade your plan in the billing settings to get access.
Advanced search settings
The bulk options menu also includes settings to customize the total number of prospects you save from the search results.
Note: The advanced settings apply only to the current search results. Don’t forget to adjust them as needed in future searches.
- Number of prospects to select (select exact number of prospects)
Set the number of prospects you want to save from the current search. Use this option when you know exactly how many prospects you need based on your filters.
- Max prospects per company
Set the maximum number of prospects you want to save from one company within the current search. This limit may be useful to save a specific number of prospects you plan to contact from each company and avoid saving more than required.
- Skip previously saved
Enable this option to avoid saving prospects you’ve already added in previous searches. This helps prevent duplicate prospects from appearing in your lists.
Note about alternative emails:
In rare cases, you may notice that the domain in a prospect's email address is different from the company name in the search results.
Here’s why: If no valid email is available for the current company, we’ll search for an alternative email address from the prospect’s employment history.
This email still belongs to the same prospect but is associated with their previous company. You will be charged for adding alternative emails only if their status is valid (green) or unknown (yellow).
Saved and recent searches
Your previous searches are saved in the Recent searches section on the right. You can also Save these recent searches if you need to repeat them with the same parameters later.
Under Saved searches, click any entry to view its details and apply the saved filters to a new search. This makes it easy to quickly set up a search using the same filters and save more prospects that match those criteria.
If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We're here to assist you!