In this article, you'll learn how to warm your email accounts before starting outreach and the importance of your email reputation.
Before starting a cold email outreach, you need to warm up your email accounts, whether they are new or already have a campaign history. This helps prepare new email accounts for campaigns and get them in shape. Warm-up also prevents issues related to a low sender reputation, which could ruin your campaign.
The main goal of a warm-up is to improve your sender's reputation. A better reputation means better deliverability — your emails will reach the Inbox, not the Spam or Promotions folders.
If you start sending large campaigns when your account is still very new and doesn’t have much of a sending history, such campaigns will likely fail and email providers may treat your emails as spam. This happens with many new campaigns and accounts that don't take the preparation step seriously.
To make sure you reach the inbox for more recipients when you launch a larger campaign, start small and warm up your email account. It will yield a good deliverability when you send it to bigger lists.
There are two ways to approach warm-up: manually or automatically through Snov.io's dedicated Email Warm-up feature.
Manual warm-up
Step 1: Prepare a test prospect list
Create a test prospect list in your account and add recipients' emails to it. Make sure it contains only valid emails. It can be emails from your friends or team members. Better if they are also from different email providers, such as Gmail, Outlook, Yahoo, etc.
Step 2: Send emails to test recipients
Start with a smaller number of emails per day and gradually increase the number. If you have a brand new account, you will need at least 2 weeks of preparation before you can start a real campaign to a larger list.
You can send manual emails directly from a prospect's profile, or use your email client. Ask your recipients to open your emails, reply to them and mark “not spam” if necessary.
At first, your sending schedule should look something like this:
Week 1: 5-10 emails/day
Week 2: 10-20 emails/day
Week 3: 25-50 emails/day
Week 4: 50 emails/day
Don’t treat warm-up as a delay in your email campaigns. It's a necessary step to ensure that your future campaigns have more chances of success.
Automatic warm-up
Let Snov.io take care of your account preparation while you work on other tasks.
Our Email Warm-up will automatically create an email history and positive engagement for your account.
During the warm-up campaign, your email account will automatically send and receive emails from other users' accounts and our system mailboxes for warm-up. This guarantees optimal results because the activities are authentic and consistent.
Why use Snov.io Email Warm-up:
1) Free to try and scalable – Included in every plan. The higher your plan tier is, the more email accounts you can warm up at the same time with higher limits.
2) Works with any provider – Supports accounts from any email provider and can perform a targeted warm-up.
3) Fully automated – The process runs automatically once you start it. Your only task is to track the warm-up progress and check how your deliverability grows.
4) Specific strategies – for new email accounts and accounts with deliverability issues.