Black Friday In SaaS: Opportunity Or Hype? Snov.io’s Marketing Experts Share Their Opinion

Black Friday, known as the biggest shopping day of the year, takes place last Friday of November and is closely followed by Cyber Monday. Together, these two events mark the peak of global consumer activity, with billions spent on deals and discounts across industries.

According to Salesforce, last year’s Black Friday brought in $16.4 billion in sales in the U.S. and $70.9 billion globally.

Similarly, Driveresearch also reports that 75% of consumers plan to shop online for Black Friday and 68% for Cyber Monday. These statistics highlight the growing preference for convenient and flexible online shopping experiences, further cementing the importance of these shopping events for businesses worldwide.

Source: Driveresearch 2024 Black Friday Shopper Report

While Black Friday and Cyber Monday are traditionally associated with retail and eCommerce, their reach has expanded into the SaaS space. According to Paddle, companies offering discounts on Black Friday (and across the weekend) sell 7x the orders, leading to around 6x the typical revenue.

But is Black Friday truly worth it for SaaS companies? While the potential for increased revenue and customer acquisition is undeniable, there are risks and challenges that businesses need to navigate. In our latest video podcast, we tackle these questions head-on.

Join our marketing specialists, Kseniia and Victoria, for a friendly chat as they dive deep into the SaaS and Black Friday world. From uncovering the psychology behind limited-time offers to sharing insights from Snov.io’s own Black Friday strategy, this podcast is packed with practical tips and real-life examples to help you make the most of the season.

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Kateryna Kalnova

Kateryna Kalnova is a chief editor at Snov.io. Her journey in the professional landscape began as a translator, where she honed her linguistic skills and developed a profound understanding of effective communication. Kateryna then seamlessly transitioned into the world of writing and editing. Now her key focus is to bring up-to-date information about all things sales, empowering professionals with the knowledge they need to excel in their roles.