Sending business emails is time-consuming, but it doesn’t have to be. Snov.io Email Drip Campaigns lets you create a personalized drip email sequence, so you can feel more in control of your workflow.
Perfect for B2B companies in any industry. If you need to automate outreach without sacrificing personalization, Snov.io is for you.
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Here’s everything you need to know to launch your first email drip campaign.
Drip marketing is a way to connect to your potential or existing customers through a series of automated messages, also known as drips. This strategy helps save time, automate follow-ups, efficiently organize your outreach, and convert more.
An email drip campaign is a series of automated emails sent to leads, customers or subscribers using specific triggers to achieve a certain goal, usually to convert. Email drip campaigns can be sent according to specific schedules and using personalization to achieve the goal easier. Find out more about email drip campaigns and see examples here.
Drip campaigns are perfect for personalized cold outreach, onboarding, lead nurturing and sales. Once launched, the campaign will be sent, one email at a time, to each recipient using a specific schedule and alternative flows according to the recipient’s engagement. This way, disengaged leads will be automatically warmed up and hot leads will be pushed closer to the conversion, all within the same campaign.
You can use one of the campaign templates from our library or build your own using our easy drag-and-drop campaign builder. The process is quick and easy, but if you need any help you can consult our Knowledgebase for detailed instructions.
Onboarding, cold outreach, lead nurturing - drip campaign examples are as many as there are ways of communicating. Let’s take a look at one of the most common email drip campaigns.
Here is an example of a cold outreach drip campaign for sales. Every sales professional dealing with cold leads will tell you that email list management at this stage is hard:
How do you sort uninterested leads from truly engaged?
How do you make sure uninterested leads get nurtured and engaged and get all the info they need?
How do you control them all within one campaign?
With a multi-flow drip campaign, of course!
In just three emails, this drip campaign can sort your new cold leads into three groups - hot, mild and uninterested, making sure each group receives a personalized offer based on their behavior.
And there’s no need to remember about follow-ups - we got that covered and automated. Talk about efficient email list management! Better yet, the campaign template you are seeing is free when you register your Snov.io account.
We want you to succeed. That’s why we’ve created these in-depth guides on drip emails:
Knowledgebase
Our Knowledgebase offers easy in-depth step-by-step tutorials and answers to the most common questions.
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