Drip Campaigns

Email Drip Campaigns

Sending business emails is time-consuming, but it doesn’t have to be. Snovio Email Drip Campaigns lets you create a personalized drip email sequence, so you can feel more in control of your workflow.

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Scale and control your email outreach metrics

What is drip marketing?

Drip marketing is a way to connect to your potential or existing customers through a series of automated messages, also known as drips. This strategy helps save time, automate follow-ups, efficiently organize your outreach, and convert more.

How do I efficiently drive interested leads to a sale?

Drip marketing is all around you. Onboarding, cold outreach, lead nurturing - drip campaign examples are as many as there are ways of communicating. Let’s take a look at one of the most common email drip campaigns.

Here is a cold outreach drip campaign for sales. And every sales professional dealing with cold leads will tell you that email list management at this stage is hard:

  • How do you sort uninterested leads from truly engaged?
  • How do you make sure uninterested leads get nurtured and engaged and get all the info they need?
  • How do you control them all within one campaign?
about drip marketing

With a multi-flow drip campaign, of course!

In just three emails, this drip campaign can sort your new cold leads into three groups - hot, mild and uninterested, making sure each group receives a personalized offer based on their behavior. And there’s no need to remember about follow-ups - we got that covered and automated. Talk about efficient email list management! Better yet, the campaign template you are seeing is free when you register your Snov.io account.

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Email drip campaign best practices, ideas and examples.

We want you to succeed. That’s why we’ve created these in-depth guides.

  1. Learn how you can use drip campaigns to maximize your sales and efficiency. Read our guide.
  2. Discover the best timing practices, how to find your tone, and preserve individuality to achieve high conversion rates and build strong relationships with leads. Find out more.
  3. Find out which features can help you build a strong drip campaign and how to manipulate drip settings to create a converting and productive campaign. Read more.
  4. Learn how to build a great email sequence for any purpose - nurturing, sales, newsletters, and more. Read all about the campaign sequence elements and successful email examples in our guide.
  5. Think you’ve got it all covered? Great! But make sure you run through our checklist of 11 most common email drip campaign mistakes before you launch. Check now.
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FAQ

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  • What is an email drip campaign?
    An email drip campaign is an email campaign with a number of pre-written follow-up emails that are sent over time or based on certain recipient actions to maximize engagement. Multiple follow-ups have been proven to improve conversion rate, so boost your email marketing results through drip email!
  • How can I use email drip campaigns?
    You can use email drip campaigns to organize and automate follow-up emails, build an email sequence for new subscribers, streamline your outreach, help your sales with cold and inbound campaigns, and so much more. Your imagination is the limit.
  • Do you send drip emails from your own servers?
    Snov.io uses your own Gmail or SMTP account to send emails on your behalf. This way you control your email reputation and keep your email campaigns personal and human-like
  • What are your email sending limits?
    The email sending limit will depend on the email account you’re sending your emails from. You can check the email sending limits of ESPs to make sure it fits your needs. Our system will also let you know your daily sending limit when you add an account.
  • How much does it cost?
    Paid plans start at $39/month per 1000 unique recipients. Get unlimited recipients on out XL plan for just $199/month. You can explore and test out email drip campaigns with a freemium account that offers 100 renewable unique recipients every month.
  • Is there a limit on the number of emails?
    You are only limited in the number of unique recipients according to your plan. You can launch as many email campaigns and send as many emails to those recipients as you need.
  • Can I send a free email campaign?
    Yes, you can! Snov.io’s freemium offers 100 unique recipients every month. You can send as many campaigns and emails to those 100 recipients as you want.
  • What is a “unique recipient”?
    A unique recipient is an email address that has not yet been emailed to at that particular month. Once you send an email to the unique recipient, they are counted into your quota and you can send as many emails or campaigns to them as you need that month. Unique recipients are renewed every 30 days.
  • Can I use Snov.io Drip Campaigns for my newsletter?
    Yes, you can. Snov.io Drip Campaigns can be used for both inbound and outbound email campaigns. You can build any kind of email sequences according to your needs with our open, click and delay triggers.
  • Can I let my recipients unsubscribe?
    Yes! You can insert an unsubscribe link into a specific email or your whole email sequence.
  • Do you have email templates?
    Yes, free and premium accounts have access to our email templates that will help you convert faster. We offer both multipurpose templates and templates for specific purposes like post-conference follow-up, blogger outreach, sales, etc. We also offer templates of complete email drip campaigns.
  • Can I schedule my drip campaigns?
    Yes, you can create schedules for your campaigns based on the best days, time frames, and the recipient’s time zone.
  • Do you have triggers?
    Yes. In Snov.io Drip Campaigns you can add three types of triggers - Email Opened, Link Clicked, and Meeting Booked. These triggers allow you to create elaborate email sequences based on the recipient’s actions.
  • Do you track link opens and replies?
    Yes, we track both! You can track link clicks to monitor your recipients’ engagement. If you receive a reply, our tool will automatically detect it and stop the campaign for the recipient that replies so you can continue further discussion privately.
  • Is there a detailed guide to all the Snov.io Drip Campaigns features?
    Yes! We have created a detailed guide to Snov.io Drip Campaigns here. You can also find answers to more specific questions and step-by-step guides to performing certain actions in our Knowledgebase.
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