Cold email outreach just got a little tougher.
Gmail has started rolling out its new Manage Subscriptions feature, a tool that could seriously harm your cold outreach. Why? Because with just a few clicks, your recipients could permanently unsubscribe from your emails.
But does this mean cold outreach is dead?
Absolutely not, if you adapt. Here’s what’s changing and how to stay one step ahead.
Gmail’s new Manage Subscriptions feature introduces a dedicated tab that helps users view, manage, and easily unsubscribe from promotional emails.
This feature is currently rolling out and is expected to be available to all users soon.
Gmail’s Manage Subscriptions feature can have a significant impact on both salespeople and marketers. Here’s how:
For email marketers, this means that your promotional campaigns are more likely to be flagged and grouped into a separate tab, making it easier for recipients to unsubscribe even without opening the emails.
For sales specialists, the risk is just as real. If your cold emails or follow-ups are too frequent or feel overly promotional, Gmail may classify them as “subscription-type” content. As a result, prospects may be prompted to unsubscribe with a single click, which can damage your sender reputation and reduce the likelihood of your emails reaching the inbox in the future.
If your recipients begin opting out of receiving your emails, it can seriously affect your sender reputation, domain health, and your emails will most likely start landing in spam.
👀 Did you know? With Snov.io deliverability Check, you can not only track important metrics like email placement and spam rate, but also receive personalized recommendations on how to fix any issues. |
Feeling overwhelmed? Don’t worry, we’ve got you covered.
One of the best ways to keep your sender reputation in check while still expanding your outreach is multichannel outreach and email warm-up.
Here’s what you can do:
✅ Reach out to your prospect via LinkedIn.
✅ Warm up your email account.
✅ Personalize your emails.
To learn more about each step, check out our video below:
Discover the difference between drip and nurture campaigns, learn when to include them in your…
Explore what email warm-up entails and learn practical steps on how to warm up an…
Cold email or email marketing? Discover the differences and learn how each campaign type supports…
Want to email an Instagram user or influencer? Discover 8 easy ways to find an…
This month, Snov.io launched powerful new AI tools to supercharge your outreach — the AI…
Learn how to stand out to recruiters and prospects without LinkedIn skill assessment tests. Follow…