How to Build a B2B Sales Funnel Like a Pro: Strategies From Snov.io Sales Expert

Generating leads and scoring deals is a complex process that requires a well-structured sales funnel. You can’t just start sending your recipients cold emails and hope for the best. Unfortunately, many teams struggle to score deals and often lose their prospects in the early stages of the sales process.

For example, if your sales cycle is too long and complicated, your leads can get “stuck” in the middle of the funnel for months or simply lose interest in your product altogether. This challenge of time and complexity often ties back to trust and value: the longer the process, the more the selling team must reinforce credibility and keep all stakeholders engaged.

According to The State of Prospecting 2025 by Sopro, complex processes have led to extended B2B sales cycles, making it difficult to close deals promptly. In addition, 32% of sales reps claim that their leads go silent without explanation.

The answer to all these struggles is building a well-structured sales funnel. But how can you do that?

Snov.io’s SDR with over 10 years of experience, shares his expert tips on optimizing sales pipelines to fit your unique goals.

💡 What you will learn after watching the video:

• How to build a sales funnel using a multichannel approach
• How cold outreach and LinkedIn automation can help you guide your leads to take specific actions
• How to optimize your sales funnel for better conversions

Want to learn more?

Check out our guide on mastering email deliverability packed with proven techniques to help you land in inboxes, boost open rates, and maximize your cold outreach success.