How Snov.io Founder & CEO Got First B2B Clients From ZERO: Success Story

Starting a new business can be daunting. From creating a product that meets market needs to establishing a presence in a competitive landscape, numerous obstacles can make or break a start-up.

The early days are especially tough, with limited resources, little to no brand recognition, and the constant pressure to prove your value.

According to Startup Genome, just 1.5% of startups—or roughly 15% of those that manage to survive—achieve a successful exit of $50 million or more within the top eight startup ecosystems in the U.S.

Research by CBInsights shows that high failure rates often stem from intense competition and difficulties in acquiring new clients.

Source: The Top 12 Reasons Startups Fail by CBInsights

At Snov.io, we understand the challenges of creating a customer base. We’re always ready to share resources to help you achieve your goals, so we’ve prepared something special for you.

Our CEO & Founder, Oleksii Kratko has firsthand experience in launching a business from the ground up and turning it into a SaaS company trusted by 130,000 B2B companies worldwide. Now, he’s ready to share the top three strategies for how startups can find their first customers. 💪

Here’s a sneak peek of what Olesksii has shared with us:

The importance of SEO. Right from the get-go, create a website and fill it up with optimized content, backlinks, etc. It can take between 3 to 6 months for a new website to start ranking, so it’s better to start early.
Promote your solution online. Oleksii emphasizes the importance of spreading the word on Facebook, LinkedIn, and other platforms. For example, you can join relevant groups and leave comments about how your solution can help solve the challenges mentioned or improve specific processes.
Cold outreach. This is a really important part of getting your first clients. If done right, you will be able to generate high-quality leads and close first deals.

This is just the tip of an iceberg. Watch the video below to learn actionable tips on acquiring your first paying customers!

Want to grow your customer database? We’ve got you!

With Snov.io, you can:

Collect high-quality prospects anywhere on the web
Create personalized multichannel campaigns with automated LinkedIn actions, such as profile views, messages, and InMails
Analyze your campaign performance with detailed reports
Manage your workflows in one comprehensive CRM

Want to learn outreach strategies that will bring you closed deals?

Join our FREE Udemy course and become an expert in no time

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Kateryna Kalnova

Kateryna Kalnova is a chief editor at Snov.io. Her journey in the professional landscape began as a translator, where she honed her linguistic skills and developed a profound understanding of effective communication. Kateryna then seamlessly transitioned into the world of writing and editing. Now her key focus is to bring up-to-date information about all things sales, empowering professionals with the knowledge they need to excel in their roles.