How to Start Cold Emailing in 2025: Proven Strategies to Land More Leads

Believe it or not, cold emailing is still one of the most profitable ways to generate leads in 2025. According to Sopro’s research, 73% of B2B buyers prefer to hear from vendors via email, and 75% of B2B businesses say email prospecting returns “good to excellent” ROI, with only 3% seeing negative ROI. Impressive, right?

But mastering the art of cold emailing can be tricky. If you are new to it, you may wonder which subject lines work best or how to improve your email deliverability and decrease spam rates. How to build an email list or personalize your email copy at scale? So many questions, so few answers…

But hey, we’ve got you covered! Here at Snov.io, our mission is to help you streamline your workflows with smart automation tools and equip you with proven strategies to make your cold outreach more effective, personalized, and scalable.

Check out our video, where our sales and marketing expert, Kseniia, provides a complete cold emailing guide! Here’s a sneak peek of what you’ll learn:

• How to build a high-quality email list
• How to create compelling email copy and personalize it to each prospect
• How to analyze your campaign performance

And much more!

💡 Pro-tip It’s important to warm up your email account to ensure your deliverability is on point and your emails land in the inbox instead of the promotions tab or, even worse, the dreaded spam folder. If your email account is new, we recommend warming it up for at least four weeks. If you have an older account, you can allocate two weeks to prepare it for bulk sending. With Snov.io Email Warm-up, you can choose sending limits, set a schedule, and choose specific providers for a more targeted approach. To check your progress, run deliverability tests to check email placement.