Formação e trajetória profissional
Oryna holds a Master’s degree in Communications from Taras Shevchenko National University of Kyiv and later expanded her expertise with Product Marketing studies at Projector Institute.
She began her career in PR and strategic marketing, helping technology companies build global visibility through media relations, content, and communications. Over the next nine years, she worked across B2B SaaS, adtech, geospatial technology, and gaming, leading initiatives that combined PR, product marketing, partnerships, and growth.
Throughout her career, she has:
- Led marketing and PR initiatives that contributed to securing investments
- Secured coverage in Tier-1 media
- Built inbound marketing and partnership programs that generated qualified leads
- Developed product launches, webinar programs, influencer campaigns, and community initiatives
- Led international marketing teams and cross-functional projects
In 2024, she joined Snov.io, where she now leads Partnerships and Communications, combining partner marketing, ecosystem growth, and data-driven communications to expand the company’s global presence.
