Oryna Komarnytska

PR and Communications Manager

Oryna is a communications and partner marketing expert with 10+ years of experience in PR, brand storytelling, and B2B communications. She’s helped multiple brands shape their messaging, build partner ecosystems, and communicate clearly in competitive markets.

Fun fact: one of her projects included managing communications for a space rocket launch. Because strong narratives matter everywhere, from SaaS to space.

Education & Career Path

Oryna holds a Master’s degree in Communications from Taras Shevchenko National University of Kyiv and later expanded her expertise with Product Marketing studies at Projector Institute.

She began her career in PR and strategic marketing, helping technology companies build global visibility through media relations, content, and communications. Over the next nine years, she worked across B2B SaaS, adtech, geospatial technology, and gaming, leading initiatives that combined PR, product marketing, partnerships, and growth.

Throughout her career, she has:

Led marketing and PR initiatives that contributed to securing investments
Secured coverage in Tier-1 media
Built inbound marketing and partnership programs that generated qualified leads
Developed product launches, webinar programs, influencer campaigns, and community initiatives
Led international marketing teams and cross-functional projects

In 2024, she joined Snov.io, where she now leads Partnerships and Communications, combining partner marketing, ecosystem growth, and data-driven communications to expand the company’s global presence.

Education

Taras Shevchenko National University of Kyiv

Master's Degree in Communications

Experience at Snov.io

At Snov.io, Oryna leads global partnership and communications initiatives, working across partner acquisition, ecosystem development, PR, and community-led growth.

Her work includes:

Partnership strategy and ecosystem development
Solution, affiliate, creator, and technology partner programs
PR and data-driven communications
Co-marketing campaigns and strategic partnerships
Community building and partner enablement
Product launch communications
Influencer and creator partnerships
Cross-functional go-to-market campaigns

By combining communication strategy with large-scale outreach insights, she helps translate product capabilities and market research into practical resources for agencies, founders, sales professionals, and B2B marketers. Her focus is building partner ecosystems that create long-term value for both customers and the business.

Expertise

Partnership Strategy

Partner Marketing

Public Relations

Strategic Communications

Ecosystem Growth

Community Building

Creator Partnerships

Co-marketing

Go-to-Market Strategy

Webinars