Helen Holovach

Education & Career Path

Olena graduated from the Philology Department (Bachelor’s and Master’s degrees) and began her career working at a school, where she spent a year gaining hands-on experience (and a very solid level of stress resilience 😀).

In 2018, she moved into SaaS marketing and joined Snov.io as a copywriter. Olena worked at Snov.io Labs for 1.5 years, where she developed strong expertise in email copywriting, lead generation, and outreach processes. She later transitioned into localization and now focuses on multilingual content and cross-team collaboration.

Interested in how small adjustments can move results, Olena writes about email copywriting, focusing on practical elements that influence performance. She also covers lead generation and prospect research, helping teams improve targeting and align outreach messaging with audience intent for better outcomes.

Experience at Snov.io

Having worked at Snov.io already for over 7 years, Olena has:

• Written performance-focused content on cold email fundamentals, covering subject lines, CTAs, design choices, and sending frequency to drive more opens and replies
• Built practical checklists for building high-quality prospect lists and tailoring outreach messaging to convert target leads
• Create step-by-step guides for automating prospecting and outreach in Snov.io, helping teams move from scattered tasks to scalable workflows
• Developed a localization strategy and managed cross-team workflows to ensure accurate, consistent, and well-adapted content for global audiences
• Delivered AI-assisted localization and content adoption, including prompt design, output evaluation, and quality improvements for multilingual marketing and product materials