Dana Rudenko

Head of Product Marketing at Snov.io

Dana tackles go-to-market strategy and growth at Snov.io, with a focus on user onboarding, conversion, and retention. With over 7 years of experience at Snov.io, she helped her team grow from a bootstrapped sales SaaS to a platform servicing over 3,000,000 sales professionals worldwide.

Core themes:

Go-to-market

Conversion optimization

Retention

Market research

User experience

Education & Career Path

Dana earned a Master’s degree in Philology, and her experience in translation sparked her interest in how even slight changes in wording can influence perception and decision-making. With this background, she fit right in as an editor and, later, as a UX writer.

In 2020, Dana transitioned into marketing, focusing on content and acquisition. By 2023, after a year of Reforge training, she began leading the Product Marketing Team at Snov.io. Today, Dana drives go-to-market strategy, product-led growth initiatives, and retention building.

Education

Kyiv National Linguistics University

Master of Arts (M.A.), Philology, Interpreter-Translator (the English language)