Cold Email Tips That Actually Work In 2025

Cold emailing is becoming more competitive than ever. With AI-generated content flooding inboxes, breaking through the noise is harder than ever.

A recent Dynamic Yield survey of over 550 consumers across North America, Europe, and Asia found that most people receive 5 to 10 emails daily, while many receive 15 or more. Despite this volume, the majority open only 1 or 2 emails, meaning your message needs to be compelling enough to make the cut.

In addition, most respondents click through to a retail site or app from only 1 to 2 emails per day.

So, how do you ensure your cold emails stand out?

Join our expert, Kseniia, as she describes 10+ proven tactics that will help you elevate your cold sales strategy and beat the competition!

Here’s a sneak peek:

• Why buying email lists is not an easy way to gain more prospects.

Spoiler alert: it may actually harm your sender reputation and do more harm than good.

• How to personalize your cold outreach efficiently to grab attention without spending hours on research.
• The secret to writing irresistible subject lines.
• How to automate follow-ups that add value rather than annoy your prospects.
• Why multichannel outreach matters and how LinkedIn can complement your cold emails.

And much more!

📌 Did you know? By becoming a deep seller, you can have about 2x the chance of exceeding your sales quota. This can enhance your cold email outreach. LinkedIn defines deep sales as an approach consisting of three habits that are directly and quantifiably correlated to a higher chance of a seller beating their quota. The three habits are: 1) prioritize high-potential accounts 2) identify and build key buyer relationships 3) find hidden allies and timely intel for relevant outreach. Snov.io LinkedIn Automation Tool will help you become a deep seller by enabling a more strategic, personalized, and efficient approach to prospecting and cold emailing. Get highly relevant prospects based on industry, job title, location, company size, and engagement behavior. Use advanced personalization features to target those high-potential prospects Build strong relationships with your leads Schedule timely follow-ups to nurture your customers.