How to Use Hashtags on LinkedIn: Best Practices and Top Hashtags for 2025

With over one billion people using LinkedIn for networking and business growth, this platform has become the go-to space for professional engagement and brand expansion.

Your visibility is shaped by many factors, and one of the most powerful is the content you create, whether it’s posts on your page, comments in groups, etc. But if you really want to amplify your reach and attract the right audience, LinkedIn hashtags are your secret weapon.

In this article, we’ll break down what hashtags are on LinkedIn, which ones work best, and how to go from #confused to #pro.

What are hashtags on LinkedIn?

You’ve likely experienced this at least once: you pour your heart into crafting a striking post—thoughtful content, compelling visuals—but it barely gets noticed. Despite carefully planned timing and highly relevant topics, the engagement isn’t there. 

Sounds familiar? Then, you definitely need THEM: LinkedIn hashtags.

via GIPHY

Being often undervalued, LinkedIn hashtags, in fact, are a strategic tool to make your posts more visible, reach the right audience, and increase engagement.

In this article, I will uncover the importance of LinkedIn hashtags and reveal the best practices to use them effectively. Plus, you will find the list of trending hashtags on LinkedIn that will help you shine in 2025.

Why use hashtags on LinkedIn for business and networking

First, how do hashtags work on LinkedIn, and why do they matter? 

In general, hashtags on LinkedIn work the same as on other social media. They are clickable keywords or phrases preceded by the “#” symbol. Hashtags categorize all content on the platform and make it easier for users to find content on topics or industries they’re interested in.

When you include hashtags in your post, you can increase its discoverability and, what’s more, attract your target audience. When users find your content through specific hashtags, they are already interested in your topic or expertise, meaning these connections can contribute to your goals.

So, should you use hashtags on LinkedIn in 2025? The answer is yes, and here’s why:

• Expand your reach: Hashtags make your posts discoverable for people beyond your immediate network.
• Reach the right audience: Using industry-specific or niche hashtags lets you target professionals genuinely interested in your expertise, products, or services.
• Boost engagement: According to Statista, posts with hashtags perform better in terms of likes, comments, impressions, and shares because they appear in front of a more engaged audience.
• Enhance your brand awareness: When used strategically, hashtags let you build a strong online presence, positioning you or your business as an authority in your industry.

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How to use hashtags on LinkedIn effectively: practical tips and examples

Hashtags help expand your content visibility and allow you to reach more audiences on the platform. However, using them effectively isn’t just about including trending LinkedIn hashtags or adding a few to the end of your post. It’s about strategy, relevance, and understanding your audience.

Here are the main tips that will help you get the most out of hashtags on LinkedIn:

Choose relevant hashtags

Use hashtags that are related to your content and audience’s interests. If the hashtag is too generic or irrelevant, it may not have the desired impact in reach and will unlikely attract the right users.

For example, if your post is about effective leadership, the hashtag #LeadershipTips will work better than the vague #CareerTips.

Don’t overuse

Adding many hashtags may be tempting, I know. Still, my expertise shows that less is more regarding effectiveness. Using too many hashtags can clutter your post, reducing readability and diminishing the overall impact of your message. Choose the most important ones for your post optimization to avoid overloading.

The number of LinkedIn hashtags doesn’t significantly impact reach; however, using more than 20 hashtags may trigger spam alerts. 3-5 hashtags are optimal for optimizing visibility and maintaining the professionalism of your content.

Nika Porobaniuk

Marketing Specialist at Snov.io

Combine niche and trending options

Mix popular hashtags on LinkedIn with industry-specific ones. For example, you can add a broader hashtag like #SaaSIntegration and a very specific one like #CyberSecurityInB2B. Such an approach will help you both expand your reach and attract more targeted users.

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Place hashtags strategically

Consider where you place LinkedIn hashtags. You can include them naturally within your text, but ensure they don’t affect readability. I recommend avoiding hashtags in the middle of your post so as not to disrupt the reader’s focus.

You can also add them at the end of your post to keep the flow of your content smooth or mix both of these approaches if appropriate. For example:

With #AI reshaping industries, integrating it into your work is no longer optional. Here’s what you need to know to stay ahead.

#FutureTrends

Research popular hashtags on LinkedIn

Use the search bar to explore trending LinkedIn hashtags. For instance, typing “#AI” will show related ones like #AITrends or #ArtificialIntelligence. You can also explore what hashtags your peers, competitors, or industry leaders use and include them to stay up-to-date and align your content with current discussions.

Keep it clean and simple

I recommend using simple and brief hashtags to promote your content effectively. People are more likely to type simple hashtags when searching, so using them increases the visibility of your post. Besides, concise and straightforward hashtags are easier to read and remember.

To ensure your hashtag is effective, avoid using punctuation marks. They can break the hashtag, limiting its effectiveness. For example, choose #SocialMediaMarketing over #social-media-marketing to benefit from this hashtag. Using capitals at the start of each hashtag word is also considered a good practice as it improves readability.

Test and analyze

Experiment with various hashtags and ways you use them and monitor their performance. LinkedIn analytics can show how your posts are discovered and which hashtag works better. This analysis will let you adjust your approach to reach more audiences and increase engagement.

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How to find popular hashtags on LinkedIn

Using trending LinkedIn hashtags can get your post on top and drive more engagement. Let’s figure out how to find top LinkedIn hashtags to make your post even more visible. 

1. Use the search bar  

As mentioned above, you can use the LinkedIn search bar to find the most popular hashtags related to your topic. To do so, enter a keyword related to your topic and see what LinkedIn suggests as you type. The platform usually shows the most used hashtags containing your keyword.

2. Explore your feed

Scroll through your LinkedIn feed to see what hashtags appear in posts within your network most often. Besides, identify posts with higher engagement regarding likes, comments, or shares and explore what hashtags they contain. Posts with high engagement usually use popular and trending LinkedIn hashtags. 

3. Follow industry leaders

You can get ideas from industry leaders, influencers’ pages, and competitors. Check the hashtags they frequently use in their posts. Analyze what hashtags drive engagement consistently and adopt the most relevant ones for your content.

Besides, read comments on popular posts of your industry peers or visit relevant groups to explore current news or most discussed topics and use a hashtag on a hot topic for your post to catch the wave.

4. Check hashtag pages

Click on the hashtag related to your topic or industry and explore the dedicated page. This page displays the popularity of this hashtag (how many users are following it) and the content shared under it.

By analyzing these pages, you can identify top-performing content in your industry and see what hashtags are used for these posts. Besides, analyzing this content itself may give you valuable insights and inspire you to refine your posting strategy.

⭐️ Bonus tip

Why look for trending hashtags on LinkedIn? Set your own trend and create a hashtag to name it!

Start a challenge or a campaign with a unique hashtag, for example, sharing success stories or epic fails, and invite your followers to join in. Your hashtag can become a powerful way to engage and build a community.

Encourage more users to take part in this activity to promote your hashtag. The more you promote it across your posts, the more visibility and interaction you’ll get. Unleash your creativity and turn your hashtag into a hub for engagement.

Best hashtags for LinkedIn in 2025

I’ve also got something inspiring for you: a curated list of the top LinkedIn hashtags to use in 2025! Whether you are a sales manager, a marketer, or a tech enthusiast, these hashtags will help you connect with the right audience, stand out on the platform, and drive more results to your business through LinkedIn.

Let’s start with the most trending LinkedIn hashtags you can use to expand your reach and then move to winning options for various industries.

17 popular LinkedIn hashtags in 2025

In this section, we’ll take a look at hashtags that are particularly popular now. Choose those that fit your content best!

Top LinkedIn hashtags:

1. #innovation -38,256,609 followers
2. #management -35,434,757 followers
3. #digitalmarketing -26,979,968 followers
4. #technology -26,051,459 followers
5. #entrepreneurship -22,369,232 followers
6. #startups – 20,920,670 followers
7. #marketing – 20,093,909 followers
8. #socialmedia – 19,405,123 followers
9. #socialnetworking – 18,740,380 followers
10. #motivation – 15,547,887 followers
11. #personaldevelopment – 14,455,131 followers
12. #personalbranding – 10,303,629 followers
13. #data – 6,085,385 followers
14. #sales – 5,804,197 followers
15. #strategy – 5,014,791 followers
16. #business – 3,669,250 followers
17. #networking – 3,547,361 followers

Industry LinkedIn hashtags for your inspiration

Here you can find hashtags categorized by a particular field.

For sales professionals:

#b2b

#b2bsales

#leadgeneration

#salestips

#saleshacks

#salesautomation

#salesstrategy

#onlinesale

#salescoaching

#dealclosingtips

#socialselling

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For marketing and SMM agencies:

#advertisingandmarketing

#personalbranding

#networkingtips

#socialmediatips

#socialmediatrends

#digitalstrategy

#digitalmarketingtips

#contentmarketing

#aicontentcreation

#neuromarketing

For startups:

#startup

#startupcommunity

#startupjourney

#founderstories

#businessgrowth

#businessowner

#sustainability

#growth

#leadership

#build

#datadriven

For tech specialists:

#ai

#saasmarketing

#saas

#cloud

#softwaredevelopment

#newproductdevelopment

#cybersecurity

#zerocode

For recruiters and HR specialists:

#hiring

#remotehiring

#staffingindustry

#companyculture

#recruitment

#staffingsolutions

#careergrowth

#businessdevelopment

#employerbranding

#talentacquisition

#talentmanagement

#aiinrecruitment

To sum up

LinkedIn hashtags can boost your reach and visibility on the platform when used smartly. Armed with practical tips and top hashtag options for 2025, you can effectively implement them in your posts to expand your network and drive more results to your business.  

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