How To Write Cold Emails That Will Capture Investors’ Attention

Raising funds for your startup can be challenging. Research by Dropbox DocSend shows that the overall VC time spent reviewing pitch decks fell by 19% between 2022 and 2023 and now stands at a mere 2 minutes and 12 seconds.

Source: The Startup Fundraising Playbook by Dropbox DocSend

This means you must capture investors’ attention right from the get-go. How can you do that? Well, there are many ways, such as creating a compelling business plan, expanding your network, highlighting your unique selling proposition, etc.

But before that, you need to build an outreach strategy that will help you connect with the right decision-makers and convince them to invest in your company.

Want to learn how to create an irresistible cold email? We’ve got you covered.

Join our expert, Kseniia, as she breaks down a step-by-step process of creating an effective initial cold email:

After watching this guide, you will know how to:

Implement the key elements of a winning cold email that instantly catches an investor’s eye.
Structure your email for maximum clarity and impact, from the subject line to the closing CTA.
Ensure your emails land in the inbox instead of the dreaded promotions tab or spam.
Personalize your cold email copy to make your emails stand out in even the busiest inboxes.

And much more!

📌 Expert tip:

Email deliverability is the cornerstone of successful cold outreach.

If your emails get trapped in spam filters or seem to never reach your recipients’ inboxes, Snov.io knows exactly how to help.

1. With the Deliverability Check tool, you can test your accounts and email content to detect and fix any issues that might harm your sender reputation.

You will get detailed information on your domain health, email placement, and spam rate, as well as personalized recommendations on improving your email deliverability.

2. With Email Warm-Up, you can gradually prepare your account for bulk sending and avoid getting in spam or even being blocked by your ESP.

Take your cold email campaigns to another level

Send automated and personalized emails to attract investors for your startup

Try today and see the results

Kateryna Kalnova

Kateryna Kalnova is a chief editor at Snov.io. Her journey in the professional landscape began as a translator, where she honed her linguistic skills and developed a profound understanding of effective communication. Kateryna then seamlessly transitioned into the world of writing and editing. Now her key focus is to bring up-to-date information about all things sales, empowering professionals with the knowledge they need to excel in their roles.