Did you know that your LinkedIn headline is one of the first things people notice about your profile? And what if I tell you this information line may become your real growth point?
The only challenge you may face is making your header attention-grabbing. You know, standing out on a platform oversaturated with professionals may be challenging.
No worries. I’m here to help you. In this article, we’ll uncover how to create a winning headline that showcases your strengths and enhances engagement. On top of that, I’ll share several inspiring LinkedIn headline examples that will encourage you to create your own impressive one.
Ready to become a LinkedIn headline pro?
Let’s dive in!
Outline:
LinkedIn headline is a brief description located under the name on your profile. It usually includes a job title or current position. LinkedIn headlines may also mention key competencies or the field of work. Job-seekers can also leave an “open to suggestions” note in this section.
Your LinkedIn headline answers who you are and why people should connect with you. When well-written, it optimizes your visibility on LinkedIn and makes your profile attractive to your target audience. With a winning headline on Linkedin, you can gain more leads and grow your networking.
With over 900 million users on the platform now, the importance of a good headline for LinkedIn users is higher than ever. It’s not just a job title description — it’s an excellent opportunity to show off your unique value and proficiency.
LinkedIn profile header matters a lot for your search visibility. The platform’s algorithms have become more sophisticated and accurate in providing search results. By adding the right keywords to your headline, you have more chances of being discovered by potential clients, recruiters, employers, or industry peers.
In addition, good LinkedIn headlines significantly contribute to a company’s branding. Craft a product-oriented headline on LinkedIn, and you’ll see the growth of public interest in your company’s solutions.
| The LinkedIn headline will help you get more inbound leads. However, to proactively reach out to LinkedIn leads, you need a solution that automates your outbound outreach. Shov.io LinkedIn Automation Tool, for instance, offers powerful workflow automation features to streamline your networking and lead generation. With this tool, you can:
Plus, Snov.io is a cloud-based solution that ensures your safety. It keeps your data secure with a built-in proxy and automates your outreach without the risk of account restriction. This is owing to smart safety limits and automatic withdrawal of pending requests. |
Here, I’ll share the working algorithm according to which professionals create their best LinkedIn headlines:
First of all, answer why you’re using a LinkedIn account. Are you seeking a new job, building your brand, or expanding your professional network? Your goals will define the content of your LinkedIn profile header.
Start by mentioning your job title, profession, or current position. To attract more prospects to your product, mention a company name as well.
State your area of expertise and skills. In this part of your headline for LinkedIn, you may also mention how you help your target customers achieve their goals.
Think about your key strengths or unique values that set you apart from others in your industry. Do you have particular achievements supported by real numbers? Don’t hesitate to add them to your LinkedIn headline.
| Make sure actually to do Steps 3 and 4. Don’t limit yourself to only a job position and a company name in your headline. Remember, you must attract attention to your persona and tell your professional story within a few words. Think of the right keywords (based on your goal) that will help you stand higher in LinkedIn searches. |
→ Want to choose the best LinkedIn automation tool? Check out our detailed guide to find the solution that best suits your needs.
Do perfect headlines for LinkedIn profiles exist? Well, there is always room for improvement. Try out various versions and see how they perform. Analyze the results and adjust your headline accordingly to increase your profile engagement.
Let’s go through the five most typical mistakes LinkedIn users make while writing headlines for their profiles.
Write a LinkedIn headline that reflects your personality or brand. Think about how you want to be perceived and use the corresponding tone.
If you have any brand guidelines, follow them to ensure that your LinkedIn headline aligns with your overall style.
Without relevant industry keywords, your profile may not appear in searches. To improve your discoverability, add terms that potential employers or clients are likely to use when searching for your expertise.
Depending on your goal, you can mention your job position, industry, location, experience, whatever. Just make your keywords relevant and specific:
My expertise shows that using buzzwords and cliches like “innovative” or “experienced” can make your LinkedIn headlines look untruthful or meaningless. While the first adjective looks self-complimenting, the second is totally vague. It doesn’t describe what you do or what value you can bring to potential clients.
Instead, focus on the factual description of your experience and reflect your vision and values.
Adding a personal touch to your headline is important, but don’t overdo it. Too casual or funny headlines can look unprofessional. Keep your tone appropriate for your industry to maintain credibility.
Just feel the difference:
| ❌ | ✔️ |
| LinkedIn Ninja | Your Favorite Client’s Secret Weapon | Turning Coffee into Contracts ☕ | | LinkedIn Strategist with 5 Years of Experience in Client Success Management| Transforming Connections into Contracts |
With an allowed limit of 220 characters, you should be very concise when writing your LinkedIn headline. So, try to focus on the most important information or accomplishments. Make your headline on LinkedIn clear so that anyone can understand what you do and what value you offer.
This LinkedIn headline not only demonstrates the specialist’s area of expertise. It describes how she can contribute to other businesses’ welfare, particularly business growth.
Feel free to use the corresponding headline template:
| Your Industry | Your Job Position/Expertise | Helping [Ideal Customer] [Particular Solution] |
If you have any ideas for a memorable and enthusiastic slogan, feel free to bring them to life. Just like this specialist did. He used an engaging slogan to creatively communicate the value proposition.
Wish to try this approach? Here’s a template to steal away:
| Your Job Position/Expertise | Creative Slogan |
Sprinkle your headline with emojis to make it more eye-catching and reinforce your value proposition. Emojis can also serve as meaningful separators in your header’s text. Just don’t overuse them. Too many 😀🚀💪🌟👨💼💰✈️😼 can make your profile look unprofessional.
Like emojis? Then use this template for your headline:
| Your Job Position/Expertise | Your value proposition+ emoji |
→ Need a winning LinkedIn profile to grow your brand, attract more prospects, and sell? Create it in several easy steps with our free guide.
Just look at how this specialist conveyed his mission! He strengthened the verb “supercharge” mentioned in the banner with its amplified version, “turbocharge.” Then he added a final supporting emoji, and voila — the formula for making an impact was ready:
| Your Job Position/Expertise | Value Proposition with an emotion-trigger word + emoji |
Who said that while creating a headline for the LinkedIn profile, you should state only your professional information? For instance, mentioning a hobby like “Pilates Enthusiast” adds a personal touch to humanize the profile and make it more appealing to prospects.
Grab the template for your personalized template:
| Your Job Position | Your Expertise 1 | Your Expertise 2 | Your Interests/Hobby |
Another example of how to add a personal touch to your headline for LinkedIn is to share some personal facts you’re proud of. I hope you’ll agree that being a dad of five kids is an achievement worth displaying. Got personal experience with a wow-effect potential? Add it to your headline, along with professional information.
Does this approach sound great to you? Here is a template to use:
| Your Job Position/Expertise | Your Value Proposition |Your Personal Achievement |
Numbers help showcase your experience, build trust, and convey professionalism and reliability. That’s why this user quantified the results of his performance, making his headline look more credible.
And here is a template for a factual LinkedIn profile headline:
| Your Job Position/ Industry | Your Expertise supported with numbers | Your Value Proposition supported with numbers |
I couldn’t leave you without extra tips on optimizing your LinkedIn headline. Whether you’re hiring specialists or looking for prospects, feel free to use the suggestions and examples below.
If you are a recruiter:
Example: Technical, G&A, and Healthcare Recruiter
Example: Employer Branding & Young Talent Pipeline
Example: Senior Principal Recruiter Hiring Remote Engineering Talent
Example: Expert in Relationship Building & Engagement Management
Example: Filled 50+ Sales Positions in 2023
If you are a specialist or business looking for clients:
Example: Helping Businesses Increase Sales Through Customized Marketing Solutions
Example: Mobile App Development Expert | Helping Businesses Digitalize
Example: Let’s Connect to Transform Your Sales Strategy!
Example: Sales Executive | B2B SaaS Sales Strategies | Lead Generation
Example: 9,000+ Leads Generated for Clients Worldwide
Example: Helping Businesses Grow Their Customer Base with Strategic Marketing Campaigns
Now it’s time to add your impact! Take a look at the headline below and think about why it works and how you would improve it. Feel free to share your thoughts in the comments below.
Your LinkedIn headline is not just a description of your profession or career goals. It is an excellent space to share your key strengths and express your value. A good LinkedIn headline may become a bridge that connects you with the right people on the platform. And I’m sure my practical tips will help you to craft it!
Meanwhile, Snov.io will care about your business growth on LinkedIn. From automated lead generation and prospect engagement to analytics and valuable insights, the possibilities of Snov.io are endless.
Get on board and see the results by yourself!
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