LinkedIn Algorithms Explained: How They Work and What It Means for Your Content

​LinkedIn has become an essential platform for B2B sales and cold outreach. With over 1 billion professionals in more than 200 countries and territories globally, this platform seemingly offers endless opportunities for networking and career development.

Wpromote reports that 89% of B2B marketers utilize LinkedIn for lead generation and 62% claim that it generates leads for them. In addition, 53% of decision-makers identify their prospects via social media, including LinkedIn.

However, it’s pretty clear that competition on LinkedIn is massive, and it can be challenging to make yourself stand out from the crowd and attract the right prospects.

So, what can you do to enhance engagement on this platform, boost prospecting, and finally get the ball rolling? The answer lies in the LinkedIn algorithm.

What is the LinkedIn algorithm?

LinkedIn algorithm is a system designed to control which content appears in users’ feeds. It prioritizes posts based on engagement, user interactions, and other aspects to filter out low-quality content.

This ensures that LinkedIn users receive only the most relevant and valuable updates tailored to their interests.

How does the LinkedIn algorithm work?

LinkedIn’s algorithm prioritizes expert-driven insights and professional advice, especially when it comes to content from first-degree connections. It assesses each post’s value by considering the author’s expertise, audience fit, and engagement quality.

But that’s not all. To learn more about this topic, join our sales expert, Kseniia, as she explains the ins and outs of the LinkedIn algorithm in just four minutes!

💡 Pro-tip:

To boost your engagement on LinkedIn, we recommend connecting with only people who are relevant to your industry.

In addition, make sure the number of pending connection requests does not exceed 500. It’s crucial for your account’s reputation.

With Snov.io LinkedIn outreach automation, you can track and automatically withdraw pending connection requests. Simply set the limit to 500 or lower, and the tool will check your connection list daily to keep the number under control!