To grow your business, you must find people who fit your ideal customer profile (ICP), engage them, and convert them into customers. Doing it all manually takes time and effort that many companies can’t afford.
That’s where LinkedIn automation tools really come in handy. But while some apps boost your efficiency and help close more deals, others strain your budget and add to the workload. I’ve tested the most popular LinkedIn marketing software so you don’t have to waste your time or money.
Read on to discover the results of my experiment.
Outline
LinkedIn offers rich opportunities for business growth, but without proper tools, you risk being left behind. But there are so many apps for scaling outreach, generating leads, and closing deals on LinkedIn that users often get overwhelmed.
To help you choose the perfect tech stack, I tested and reviewed the 15 best LinkedIn marketing tools of 2026. Here are the top five tools I’ve discovered.
| Tool | Key Strength | Pricing | Best For |
|---|---|---|---|
| Snov.io | All-in-one: email finder, verifier, outreach & CRM | Free plan; Paid from $39/month | Sales reps and SMBs wanting a complete lead gen and outreach stack |
| Dux-Soup | Simple and reliable outreach automation | Free trial; Paid from $14.99/month | Individual users who want basic LinkedIn automation at a low cost |
| Clay | AI-powered enrichment pulling data from 50+ sources | Free plan; Paid from $149/month | Teams scaling highly personalized outreach |
| Taplio | AI-assisted LinkedIn content creation and scheduling | Free plan not available; Paid plans start from $39/month | Teams and solopreneurs building personal brands |
| Hootsuite | Multi-channel social media management and scheduling | Free plan not available; Paid plans start $149/month | Large marketing teams managing LinkedIn alongside other social platforms |
If you would like to know more about them and explore other top LinkedIn marketing tools, this article is for you.
While preparing the list of the best LinkedIn tools for marketers, I considered the following factors:
After all, user experience varies depending on their computer’s operating system, location, and other factors. So I can’t rely solely on my own experience.
Marketing software must be intuitive and easy to operate. No one should spend days to learn and configuring an app that’s used for only one platform.
I expect the apps to deliver on their promise without any major hiccups and make my life easier.
While working with LinkedIn, security is paramount. You don’t want to implement a tool that will endanger your data or trigger a restriction of your account.
LinkedIn is a promising channel, but it’s still just one channel. You shouldn’t spend a big portion of your budget on highly specialized software.
Missed messages, botched LinkedIn actions, and delayed replies can cost a deal. So if I encounter any issues with my software, I want them to be solved as quickly as possible.
Keeping all of the above in mind, I started to test the most popular LinkedIn automation tools against the most common sales and marketing workflows. Some didn’t stand up to the test, and some exceeded my expectations.
As “marketing” stands for a wide range of activities, I divided LinkedIn marketing automation software into different categories. They are based on the primary objective each tool helps to achieve.
Finding potential customers is what most marketers use social media for. So let’s start with the LinkedIn lead generation tools.
The Snov.io LinkedIn Email Finder is a free Chrome extension for finding and collecting leads from LinkedIn. Get a Snov.io account and download leads from users’ personal and company pages, as well as the search page, to your prospect lists.
What’s more, you can use Snov.io’s multichannel outreach tools to run campaigns targeted at these prospects.
Best for: Sales and marketing teams, as well as solopreneurs, seeking an all-in-one lead generation and outreach automation platform.
G2 rating: ⭐️ 4.6
Features:
Pricing: Free unlimited trial; Paid plans start from $39/month*.
* Pricing is subject to change. Always check the provider’s website for accurate pricing information.
Pros:
You can perform all essential sales cycle operations, from LinkedIn email scraping to lead tracking, on this lightweight and intuitive platform.
Additionally, you can use the extensive Snov.io database to discover more than 50 million company contacts.
You can then run a traditional cold outreach campaign or a multichannel campaign that includes LinkedIn. This flexibility is great for teams with a variety of growth strategies.
Cons:
Even though the Snov.io platform itself allows you to add all kinds of communication to your campaign, you still need to have a LinkedIn Premium account for InMails to come through.
If you use a free LinkedIn account, InMail can only reach those who have enabled “Open Profile” in their settings.
My testing notes:
I installed and ran LinkedIn Email Finder without any issues and received accurate results every time. It was also super easy to create and launch an outreach campaign in the app. The platform’s interface is very intuitive, and you can test most of its capabilities during the trial.
When I turned to support, the human representative was available to answer any questions 24/7. I immensely appreciate it during the time most companies use AI chatbots to handle customer requests.
Another great thing about the Snov.io software is that it’s 100% GDPR compliant and safe. The databases are protected with multiple security layers, making unauthorized access impossible. And if you want to use it for LinkedIn outreach, rest assured that the tool behaves in a human-like manner, minimizing the risk of your account being flagged.
The AeroLeads LinkedIn Email Finder is a Chrome extension that helps you find and collect verified emails and phone numbers from LinkedIn profiles and search pages. It is strictly a LinkedIn scraping tool without outreach capabilities.
Best for: Sales teams, recruiters, and marketers who need accurate emails and phone numbers for targeted outreach campaigns.
G2 rating: ⭐️ 4.0
Features:
Pricing: Free trial; Paid plans start from $49/month*.
Pros:
This LinkedIn lead generation tool is very simple to install and use, and it integrates with major CRMs. So, you can download leads directly into your sales pipeline. The enrichment feature adds valuable context to each lead, making personalization easier.
Cons:
The free trial is limited to only 10 searches (aka credits). Also, AeroLeads doesn’t have built-in tools for running an outreach campaign via email or on LinkedIn, so you’ll need a separate app for that.
My testing notes:
For me, the database search and data enrichment features worked way better than the LinkedIn scraping tool. I wouldn’t use the AeroLeads Chrome extension to gather contacts because it didn’t work consistently on all searches and crashed multiple times. I also didn’t appreciate the app opening a separate window each time I ran it.
Customer support was very responsive. I got connected to the help center representative (not an AI chatbot) in just a couple of minutes, so that was nice.
The platform is also GDPR-compliant, ensuring that data collection and storage are safe and secure.
The Lusha LinkedIn Email Finder is a Chrome extension that retrieves verified business emails and personal phone numbers from LinkedIn search, personal, and company pages. It’s also a scraping-only software, without built-in outreach capabilities or CRM.
Best for: Sales, marketing, and hiring teams that need a reliable email and phone numbers scraping solution with highly flexible pricing.
G2 rating: ⭐️ 4.3
Features:
Pricing: Free trial; Paid plans start from $29.90/month*.
Pros:
The Lusha extension is easy to install, integrate with major marketing tools, and use without a steep learning curve. Its varied customized plans allow teams with limited budgets to get the exact number of leads they need without paying extra.
Cons:
Bulk contact export is only available on a higher-tier plan. The platform also lacks outreach and analytical features, so it needs to be integrated with other marketing software.
My testing notes:
I couldn’t sign up for Lusha with my work email, so I had to register with another domain. This can be frustrating for users without a backup email.
After that, I didn’t have any issues using the extension. Its interface is very user-friendly and intuitive, which allows a new user to start benefiting from the tool right away. Lusha delivered accurate contact information fast, which is great. However, I couldn’t export the entire list at once, as it is a paid-only feature, which is a little disappointing.
Customer support was performed by the AI bot, which pulled answers from Lusha’s knowledge base. It connected me to the human customer support representative when asked, though it took more than five minutes.
The platform is GDPR-compliant, and its algorithms are designed to collect only business contact information. However, Lusha admits that it has a hard time distinguishing between personal and business phone numbers.
Phantombuster Chrome extension lets users extract contact data from LinkedIn. It is a part of a Phantombuster LinkedIn automation tool that allows users to perform a wide range of marketing tasks. The platform handles routine actions, such as visiting profiles and sending personalized messages.
Best for: Sales, marketing, and hiring teams that focus on social selling, seeking a reliable automation tool to find prospects and engage with them at scale.
G2 rating: ⭐️ 4.3
Features:
Pricing: Free 14-day trial; Paid plans start from $69/month*.
Pros:
Phantombuster runs in the cloud, so it will do all the tasks for you even when you’re offline. It’s also very flexible, so you can configure it to perform only the tasks needed at the particular stage of your business growth.
Cons:
Beginners report a steep learning curve. Additionally, this LinkedIn lead generation tool’s price can be a bit high for small teams or solopreneurs.
My testing notes:
I agree with other users who noticed a steeper learning curve with Phantombuster, compared to other enrichment tools. Although the interface is user-friendly and pleasant, it’s not intuitive for beginners. I had to really dig into the knowledge base before I ran a meaningful search.
Customer support was performed by the AI bot, which pulled answers from Phantombuster’s knowledge base. It does offer connecting me to a human representative, but the average response time is 1-2 business days, which is a bit long considering the trial is only two weeks.
The platform is GDPR-compliant, and its algorithms are designed to mimic human behavior to avoid triggering LinkedIn spam filters.
Clay is a modern lead-generation platform that helps you build, clean, and enrich prospect lists from LinkedIn and other sources. It enables you to find prospects that fit your ICP, enrich their profiles with relevant details and company insights, and even personalize messages at scale.
Best for: Large marketing, sales, and recruiting teams seeking a way to hyper-personalize their outreach.
G2 rating: ⭐️ 4.8
Features:
Pricing: Free plan; Paid plans start from $149/month*.
Pros:
Clay is extremely powerful for personalization. It doesn’t just give you LinkedIn profile details or emails but provides deeper context (like funding rounds, tech stack, or company news).
The no-code automation builder makes it easy to design custom prospecting workflows. Its AI personalization features help craft custom intro lines for each lead, saving hours of manual research.
Cons:
Clay doesn’t perform LinkedIn actions (such as messaging or connecting); it’s only for enrichment and personalization.
My testing notes:
Clay definitely has a steep learning curve. It took me a couple of days to start benefiting from its vast, powerful enrichment features. I think that once you master it, Clay can truly become a powerhouse for personalized outreach.
Customer support was responsive during business hours. The platform is GDPR-compliant, and it doesn’t perform any actions on LinkedIn itself, so it’s safe to use. Still, it can’t be used on its own for a multichannel campaign – you need an additional app for that.
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Building a solid prospect list is just the first step of the sales journey. Winning your leads’ trust is key to turning them into customers. Let’s examine B2B LinkedIn tools that increase your brand’s visibility and reputation.
Taplio is an AI-powered platform designed to help individual users and companies grow their audience on LinkedIn. It focuses on creating, scheduling, and optimizing LinkedIn content while also enabling lead generation and outreach.
Best for: Content creators, solopreneurs, and social-selling teams who want to grow influence on LinkedIn.
G2 rating: ⭐️ 4.7
Features:
Pricing: Free 7-day trial; Paid plans start from $39/month*.
Pros:
Taplio’s AI tools help write LinkedIn posts with little to no effort. The content inspiration feed helps avoid “writer’s block,” and scheduling lets you stay consistent without logging in daily. Its Chrome extension helps to see any post’s metrics on the go.
Cons:
It doesn’t offer contact acquisition or email campaigns, so you’ll need other tools for prospecting and multichannel outreach. AI tools are available on high-tier plans. Requires credit card details to start a free trial. Some users report scheduling disruptions and loading issues during peak usage hours.
My testing notes:
I really liked Taplio’s clean and intuitive interface. The scheduling dashboard is very beginner-friendly. The “inspiration feed” feature is a great way to explore high-performing LinkedIn content. AI writing tools are quite powerful, with many customization options, though the end results still need to be polished.
What irks me is that the platform offers to “Sign up for free – no credit card required,” but as soon as I want to try advanced features, it asks for credit card details. It may not seem like a big deal, but it’s a major trust issue for me. Also, the support team takes about 24 hours to reply.
The platform is GDPR compliant, and it takes measures to prevent its users’ accounts from being restricted. But ultimately, it’s up to each individual user how safe they configure their campaign to be.
Lempod is a Chrome extension designed to boost post visibility. It works by enabling professionals to create and join “pods” – closed communities of LinkedIn users who automatically like and comment on each other’s posts. \
Best for: LinkedIn content creators, personal brands, and marketers who want to increase post visibility and social proof.
G2 rating: ⭐️ 4.1
Features:
Pricing: Start from $14.99/month*.
Pros:
You can get views from influencers fast, instantly improving your posts’ visibility and drawing in prospects. Probably the best LinkedIn marketing tool for early-stage creators.
Cons:
Engagement can feel artificial and get flagged by the LinkedIn algorithm since it’s pod-based rather than organic. The tool is very focused – no lead generation, CRM, or broader marketing features. Some users report difficulties with this extension’s setup.
My testing notes:
For me, using the Lempod extension is anything but straightforward. The installation required some tinkering with my Chromium browser. The interface itself wasn’t very intuitive or modern. And the pricing system impressed me by being extremely convoluted.
I also didn’t find a live chat option to reach out to the support team. The only options available to me were either to send an email directly or submit a request via the website.
It might be a useful tool for boosting reach, but I wouldn’t include it in my LinkedIn lead generation strategy. It’s by no means a replacement for genuine conversations, and if your goal is boosting engagement, there are other suitable apps with more robust functionality.
Hootsuite is a social media management platform that supports LinkedIn and other channels, including Instagram and X (aka Twitter). It allows businesses to plan, publish, and analyze content across different platforms in one dashboard.
Best for: Medium to large businesses, agencies, and marketing teams that manage LinkedIn alongside other social channels.
G2 rating: ⭐️ 4.1
Features:
Pricing: Free 30-day trial; Paid plans start from $149/month*.
Pros:
Hootsuite saves teams hours of posts scheduling and social media monitoring. Its approval workflows make it great for larger teams, and the analytics are detailed enough for professional reporting.
Cons:
Expensive for individuals or small teams. Engagement features on LinkedIn are limited compared to native posting or tools like Taplio.
My testing notes:
Hootsuite is definitely the most sophisticated social media management tool out there. Its interface is intuitive and modern, and it delivers posts on schedule. Its reports are very detailed and informative.
Still, because it works across so many channels, its formatting and engagement capabilities for each one are limited. For example, I couldn’t tag companies on LinkedIn via Hootsuite, format posts in a fun way, or engage with other creators’ posts.
What’s great about Hootsuite is its support team. Even though I reached out to them via email, I got an answer in a couple of minutes, and my issue was immediately solved.
Now, you’ve built your prospect list, and your brand is getting noticed by relevant prospects. It’s time to start reaching out to potential customers. Yes, you can do it manually at first, but as your business grows, you’ll want software to handle those initial messages.
Let’s look at the LinkedIn outreach tools that help you interact with prospects at scale.
Expandi is a cloud-based LinkedIn outreach automation platform. It enables users to launch complex campaigns with multiple-step LinkedIn actions, while avoiding account restrictions.
Best for: Sales teams and agencies that need scalable and safe LinkedIn outreach.
G2 rating: ⭐️ 4.7
Features:
Pricing: Free 7-day trial; Paid plans start from $99/month*.
Pros:
A wide variety of sequence templates for different use cases. Built-in safety limits for avoiding account bans. Detailed analytics and personalization features.
Cons:
Campaign setup can feel complex at first. Requires credit card details to start a free trial.
My testing notes:
Expandi feels polished, with a clean UI. I also appreciated being able to choose among many templates to avoid building my campaign from scratch. However, figuring out how to target the campaign toward my ICPs was a challenge. This process is far from intuitive.
Expandi has so many features that I couldn’t possibly test them all during a 7-day trial period. Luckily, there is an option to extend the trial. Also, the support team was quick to answer my questions via the chat bubble.
The platform has solid LinkedIn account safety measures, including a dedicated IP address and daily action limits. It’s also GDPR compliant, keeping your data safe.
MeetAlfred is a multi-channel outreach tool combining LinkedIn, email, and Twitter automation in one dashboard.
Best for: Small sales and marketing teams, as well as solo sales reps who want simple and affordable multi-channel outreach.
G2 rating: ⭐️ 4.5
Features:
Pricing: Limited free plan; Paid plans start from $59/month*.
Pros:
Combines LinkedIn and email in one flow. Offers a beginner-friendly campaign creator studio and fairly affordable pricing.
Cons:
MeetAlfred lacks the reporting depth compared to similar tools. Also, its UI feels slightly dated.
My testing notes:
Campaign building is straightforward, plus having email and LinkedIn sequences in one place is a time saver. It’s also quite safe – the tool mimics human behavior and can be configured to adhere to LinkedIn limits. It’s easy to start and good for simple outreach.
The support quality is also decent, available through the in-app chat. However, I don’t feel like the price for such a simple tool is justified.
Waalaxy is a LinkedIn lead generation tool that allows users to find prospects on LinkedIn and reach out to them via personalized message sequences.
Best for: Freelancers and SMBs starting with LinkedIn automation and email sequences.
G2 rating: ⭐️ 4.6
Features:
Pricing: Free plan available; Paid plans start from $44/month*.
Pros:
The free tier allows basic LinkedIn actions, while the interface is modern and easy to use. Built-in CRM keeps all data organized under one roof.
Cons:
Most advanced, powerful features are locked behind the paid plans. Email enrichment is limited compared to dedicated finder tools.
My testing notes:
I liked how beginner-friendly this solution was. Setup is fast, and the free plan lets you test key features. You can take a quiz to avoid paying extra for the features you don’t need, which is also a nice touch. The extension works smoothly, and the design is very pretty.
Sequence templates really help if you’re just starting out with LinkedIn outreach, though they are much simpler than Expandi’s. It also feels less safe than cloud-based tools, which offer a dedicated IP address.
Dripify is a cloud-based B2B LinkedIn tool focused on advanced multi-channel drip campaigns.
Best for: Sales, marketing, and recruiting teams that want to find and verify emails, run outreach campaigns via email and LinkedIn, and monitor their performance.
G2 rating: ⭐️ 4.6
Features:
Pricing: Free 7-day trial; Paid plans start from $59/month*.
Pros:
Very flexible sequence builder with solid email and LinkedIn integration. Strong analytics for teams. Protection from LinkedIn restrictions and bans, and 24/7 live support.
Cons:
Doesn’t offer a free forever plan, and the most basic plan has limited functionality. Team collaboration capabilities and Zapier integrations are only available starting from the higher-priced plans.
My testing notes:
The Dripify app was very easy to set up and start using. I really liked the informative dashboard where my main LinkedIn stats were presented from the start. I also found the drip campaign builder to be very intuitive and capable of creating complex flows.
The support team answered quickly and solved my problem. I also appreciated the security measures Dripify has taken to protect my account – human-like automation workflows, cloud-based operation, and limits on LinkedIn actions.
Still, I wish there were more capabilities available on cheaper plans, so small teams and solopreneurs could use teamwork and integrate their marketing tech stack.
Octopus CRM is a simple LinkedIn automation tool that allows users to import leads from LinkedIn and run basic outreach campaigns.
Best for: Individual users and small teams with limited budgets looking for a basic LinkedIn marketing automation tool.
G2 rating: ⭐️ 4.3
Features:
Pricing: Free 7-day trial; Paid plans start from $9.99/month*.
Pros:
Very budget-friendly. Works fast.
Cons:
Doesn’t have capabilities for multichannel outreach, and reports aren’t as detailed as in LinkedIn analytics tools or other automation solutions. Its functionality is also very limited compared to other similar solutions, even on higher-priced tiers.
My testing notes:
It was quite easy to set up and start using Octopus CRM, but the tool’s capabilities are not nearly enough for a professional-level outreach. There are almost no personalization features, campaigns are super basic, and the tool needs a LinkedIn page to be open.
It works, but safety depends on extremely careful use and the LinkedIn algorithm’s mercy. Customer support is represented by human employees, available during working hours.
This software is good for beginners or freelancers who want to connect with a few dozen leads – but not for team-level outreach.
Dux-Soup is one of the oldest LinkedIn tools for marketers, popular with freelancers and recruiters. It enables LinkedIn email scraping and basic outreach automation.
Best for: Freelancers, recruiters, and solo salespeople wanting simple automation and scraping.
G2 rating: ⭐️ 4.2
Features:
Pricing: Free plan; Paid plans start from $14.99/month*.
Pros:
Easy to start, reliable, and affordable LinkedIn lead generation tool. It seamlessly integrates with a variety of other software via Zapier.
Cons:
The UI feels outdated, and the extension-based automation is riskier than the cloud-based one. Some users also report interference with other software.
My testing notes:
Another reliable yet very basic tool that is good for small-scale prospecting. I liked the simplicity of the interface. Although it is a little outdated, it’s very intuitive. Personalization and campaign-building options are very few, so this is not the safest tool for heavy automation.
The customer support team is fairly responsive. I got the reply in a couple of hours.
After reading my analysis, you’re probably thinking, “Wow, every tool here is good for someone,” and you’re right. Each solution has its target audience, though some solutions are way more versatile than others.
If you’re feeling overwhelmed by the vastness of available tools – don’t worry, I got you. The key is to evaluate your needs step by step and match them to the strengths of each platform. Here’s how to do it step by step:
Start by asking: “What do I want this tool to achieve?”
Clarity on your main goal will quickly narrow your choices.
LinkedIn is strict about automation. Be very careful not to get your account blocked. Choose software that mimics human behavior and can be configured to limit daily actions according to best practices. Additionally, cloud-based tools and those providing a dedicated IP address are worth the investment, as they are usually safer than others.
Don’t forget about data handling as well. Make sure to pick a solution that is compliant with GDPR, CCPA, or other regulations relevant to your location.
Don’t waste time and money learning functionality you’re not going to use.
Think about whether you need simplicity for quick campaigns or advanced flexibility for scaling.
Budgets are tight this year, and not every tool is worth paying the price. Choose the tool that covers the maximum number of your requirements on the lowest-priced tier.
Don’t overlook free trials and freemium plans. They are a valuable asset you can use to see if the features meet your needs before committing long-term.
If you’re a solo user, a lightweight solution may suffice. But sales teams and growing businesses should consider:
Scalability ensures your chosen tool won’t limit you as your outreach grows, and the flexibility of integrations means you won’t be vendor-locked.
Use the trial time wisely to:
This hands-on experience will reveal whether the tool actually fits your daily needs.
Recent statistical findings show that LinkedIn is considered the #1 platform for B2B lead generation. 40% of B2B marketers claim it is the most effective channel for generating high-quality leads. It generates 80% of all B2B leads from social media, surpassing Facebook, X, and Instagram.
With this level of efficiency, more businesses are turning to LinkedIn for sales, recruiting, and brand growth. Unfortunately, this means competition for attention is high. Automation tools help you get ahead: boost your company’s visibility, find relevant leads among billions of users, and reach them with a unique message.
🤔 Still not convinced?
Take it from Vlad Anderson, Chief Growth Officer at Anderson Digital Growth. His agency helps tech companies connect with decision-makers through strategic LinkedIn outreach. Here’s what he says about using our LinkedIn automation solution:
Snov.io transformed our workflow. This software allows us to automate warm outreach at scale without sacrificing personal approach – and our ROI tripled since implementation.
Chief Growth Officer at Anderson Digital Growth
Choosing the best LinkedIn marketing tool in 2026 ultimately comes down to efficiency and consolidation. The more fragmented your stack, the more time and budget you’ll spend switching between prospecting, enrichment, outreach, and CRM tasks. That’s why many teams find value in an all-in-one solution like Snov.io.
Instead of juggling multiple apps, you can discover leads, verify emails, launch multichannel campaigns, and track results in one place. This integrated approach not only saves resources but also ensures your outreach is consistent, scalable, and secure. It’s a smart move if you want to stay competitive on LinkedIn this year.
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