TL;DR:
- LinkedIn surpassed 1 billion members in early 2025
- 40% of B2B marketers claim it is the most effective channel for lead generation
- Over 69 million companies use it for business growth
- About 71% of people are using or planning to use LinkedIn for recruiting
Let’s be honest: LinkedIn has ceased to be a platform for placing resumes. Now, it is a hub of professionals with high incomes and advanced degrees, which you can use for marketing, sales, PR, linkbuilding, and many, many more.
This article breaks down the latest LinkedIn statistics and user trends you need to know in 2025. See how the platform is changing and how you can adapt to it on your way to achieving business goals.
Check out the following LinkedIn stats:
Why businesses need LinkedIn in 2025
Today, LinkedIn is no longer just a social networking platform. It is a professional space to show expertise, represent your business, and build meaningful connections with a global audience.
Statistics prove that:
1. With over 1 billion users, LinkedIn is becoming a major part of the buying journey.
2. This platform is available in 36 languages.
3. Nowadays, about 39% of all social users have a LinkedIn profile.
4. LinkedIn is considered the #1 platform for B2B lead generation. 40% of B2B marketers claim it is the most effective channel for generating high-quality leads.
5. In fact, it generates 80% of all B2B leads from social media, surpassing Facebook, X, and Instagram.
6. Marketers enjoy up to 2x higher conversion rates on this professional network.
7. In March 2025, LinkedIn received 1.72 billion visits, making it one of the most visited platforms.
8. More than 69 million companies already use it for business purposes.
9. 96% of Fortune 500 companies are among them.
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Did you know? Fortune 500 companies are the 500 largest corporations in the USA, ranked annually by Fortune magazine based on their total revenue. The list includes such major players as Apple, Amazon, Walmart, and Microsoft. By the way, the most followed LinkedIn profile in 2025 belongs to Bill Gates, the co-founder of |
10. 97% of B2B marketers utilize LinkedIn for their content marketing efforts.
11. 85% of B2B marketers claim it delivers the best value for their company among all social media platforms.
12. 93% of B2B content marketers choose it as their go-to platform for organic social marketing.
13. 77% claim it demonstrates the best organic results.
LinkedIn user demographics
The platform’s prevailing audience comprises young, educated, and financially strong individuals. Let’s dive into their specific segments.
Age
14. The largest demographic group is aged 25–34, making up about 51% of all users.
15. They’re followed by 18–24-year-olds, who account for 25%.
16. Together, these age groups represent over 76% of the total audience.
Gender
There’s no high discrepancy between male and female users on LinkedIn.
17 Over 56% of the audience is represented by men.
18. Over 43% of LinkedIn users are women*.
*At Snov.io, we recognize that gender exists beyond the binary of male and female. The user statistics presented in this article are limited to the two available LinkedIn gender options.
Location
LinkedIn has a global user base, covering 200 countries.
19. The U.S. tops the list with over 250 million members, followed by India at 150 million.
20. The Asia-Pacific region alone has over 326 million LinkedIn users.
Education
The platform is represented by managers, consultants, and top-level executives, who guide businesses and make key decisions.
21. Over 50% of the platform’s users in the US have at least a bachelor’s degree.
22. About 18% hold a master’s or equivalent degree.
Income
The users’ income level is also quite impressive:
23. Over 53% of American users earn more than $100,000 annually.
24. About 34% earn between $70,000 and $99,000.
25. Only 13% earn less than $30,000 per year.
LinkedIn usage and growth trends
Now let’s see how often users visit their professional profiles, scroll feeds, and do other activities:
26. In the US, about 69% of LinkedIn users use the platform daily*.
27. About 15% of users access it several times a week.
28. Nearly 5% of users show any activity once a week.
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*The most recent reliable data on LinkedIn’s monthly active users comes from a 2021 Statista report. According to it, about 87% of people use this network every month. |
Impressive, right? But here’s more:
29. 65% of marketing leaders expect they’ll use it more frequently soon.
30. 57% of marketers are planning to increase their organic marketing efforts on the platform.
As you can see, the popularity of this platform will only grow with time.
LinkedIn content engagement
Before you start engaging with your audience, let’s see what numbers reveal about posting tendencies on your beloved professional platform:
Posting time
Recently, at Snov.io, we’ve analyzed several studies to come up with optimal days and times for posting on LinkedIn.
31. Based on our findings, Tuesday, Wednesday, and Thursday, 9-10 a.m. and 12-2 p.m., are the best days and hours to engage with your audience.
32. Consistency is key, and statistics prove it. More than 1.7M feed updates are viewed by users per minute. That means you should post regularly to keep up with this fast-paced activity.
Post types
In one of our previous articles, we talked a lot about the LinkedIn post types that might bring you the desired conversions in 2025. Below, you can check what statistics say:
33. About 25% of its users interact with different types of content on a daily basis.
34. Posts with images may bring you a 2x higher comment rate.
35. Video creation is growing 2x the rate of other formats, and there’s no surprise — video content shows 5x more engagement on this platform.
36. If you want to grow engagement enormously, use live videos — they may bring 24x more reactions.
37. Newsletters are another new format that is gaining popularity. With over 184,000 newsletters now published on LinkedIn, they’re quickly becoming a go-to for sharing industry insights and expert knowledge.
38. Besides, people are becoming more and more interested in educational posts, consuming about 138 hours of learning content every minute.
At Snov.io, we love combining educational pieces with video — that’s proven to be one of the most effective formats:
Post hashtags
Hashtags make a difference. They make posts discoverable to a broader audience to whom your content is most relevant:
39. As per January 2024 research, LinkedIn posts containing one to three hashtags generated the highest impressions. They reached 76.7 clicks and 14.7 likes per post on average.
40. Adding more than 7 hashtags, however, isn’t a winning strategy: it drives only 408.8 impressions and 8.4 clicks per post on average.
LinkedIn advertising statistics
Today, LinkedIn is a powerful lead generation tool, owing to its advertising capacity. With targeted ads posted on the platform, companies boost their brand awareness, attracting more potential partners and thought leaders.
41. Marketers were able to reach 176 million more members with LinkedIn ads in January 2025 than last year.
42. On a quarter-by-quarter basis, a potential ad reach increased by 47.4 million (4.1%) between October 2024 and January 2025.
43. Ad revenue is expected to reach $10.35 billion by 2027.
44. The largest share of the LinkedIn advertising audience (23%) is in the USA.
45. Businesses notice a 33% increase in purchase intent from LinkedIn ads.
46. Brands see a 2–3x increase in brand perception when they advertise on this social media platform.
47. Users engage with video ads almost 3x longer than static ads.
48. Adding a lead generation form to your text ad may bring you 4X more leads.
49. Vertical ads get 31% higher engagement than horizontal formats.
LinkedIn recruitment statistics
When it comes to hiring, LinkedIn continues to prove why it’s the go-to solution for recruiters and HR professionals globally:
50. Over 10,000 job applications are submitted every minute on this platform.
51. Over 45 million job seekers visit LinkedIn Jobs weekly.
52. 90 users add a new role to their profile every minute.
53. LinkedIn lists more than 41,000 skills.
54. Job posts that mention AI have received 17% more applications over the past two years compared to job posts that don’t mention it.
55. About 86% of small businesses hunt for a qualified candidate during the first 24 hours after posting a job on the platform.
56. Companies that promote jobs on LinkedIn may get 3x more qualified applicants.
57. Companies that have a LinkedIn Career Page get 8x more job applications than those without.
LinkedIn marketing and sales insights
Below, you’ll find some tips on how to use this professional platform for your business goals most effectively, supported with relevant statistical data:
Optimize your page
It’s not enough to just create a page on LinkedIn. You should put effort into making it attractive to draw as many followers as possible. The following stats will come in handy no matter if you own a Company Page or just a personal profile (or both):
58. Pages that contain complete information get 30% more weekly views.
59. Once a LinkedIn page gets 150 followers, its growth opportunity rises dramatically.
60. Meanwhile, a personal LinkedIn profile may drive 2.75x more impressions and 5x more engagement than a company page.
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Automate LinkedIn outreach
Automation helps businesses connect with prospects at scale, reducing unnecessary manual work and growing productivity.
61. More than 85% of companies use LinkedIn automation to connect with prospective and existing customers.
62. More than 45% of connection requests are accepted within the first month of creating the automated campaign.
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💡 Automate workflows safely Today’s market is rich in LinkedIn automation tools that can streamline your activities. Not all of them, however, promise a safe performance boost on the platform. With a cloud-based automation software from Snov.io, you can create targeted lead lists and set up automated activities using a location-based proxy for maximum security. Snov.io smart limits help your outreach look natural, keeping your activity risk-free.
You can monitor engagement, refine your messaging, and adjust sales workflows all under a single roof. |
Make use of AI
Artificial Intelligence is crucial for LinkedIn’s growth strategy today. AI tools enable businesses to efficiently automate repetitive tasks, personalize content and outreach at scale, improving engagement rates and lead conversion.
Numbers prove that:
63. About 75% of salespeople who exceed their quota use AI.
64. 82% of sales specialists agree that those who use AI to research prospects and customers have more opportunities for future growth.
65. During the last few years, there has been a 142% increase in LinkedIn posts in which marketers mention AI.
66. More than 50% of businesses use an AI assistant to build connection request messages within the first month of creating LinkedIn outreach campaigns.
Grow SSI score
LinkedIn Social Selling Index (SSI) measures how effective you are at establishing a professional brand, finding the right people, engaging with content, and building relationships.
Profiles with higher SSI scores get more visibility and generate more leads.
The latest findings support this statement:
67. Sales professionals with a high SSI (Social Selling Index) are 45% more likely to create opportunities.
68. Sales pros who have a high SSI are 51% more likely to achieve their quotas than those with lower SSI scores.
Benefit from advanced LinkedIn tools and features
If you’re aiming to streamline your sales results on LinkedIn, it’s high time to try its premium accounts:
69. By using LinkedIn Premium, you can get 13x more profile views on average.
70. The average Sales Navigator user can make 3.6x more connections with decision-makers than the average non-user.
71. InMails are 4.6x more effective than cold emails for business communication.
Final thoughts
Today, LinkedIn offers high engagement and real value for B2B lead generation. Whether you’re building a brand, hiring top talent, posting content, or closing sales deals, this platform is a powerful space for business outreach.
The statistics we’ve provided in this article show it clearly: your competitors, future customers, and hires are already using LinkedIn for their business growth. The question is: Are you using it to its full potential?
With the right strategy and tools, it’s totally possible. Snov.io automation solutions will help you turn LinkedIn into your top-performing channel for reaching goals faster!
