TL;DR: The timing of your LinkedIn posts impacts visibility and engagement on the platform. Studies show Tuesdays to Thursdays, between 9 a.m. and 2 p.m. (in your audience’s time zone), are generally the most effective for posting on LinkedIn. For even deeper insight, reach out to your most engaged followers directly and ask about their preferences for timing and content type.
I’ve often wondered why some LinkedIn posts are sort of invisible. Sure, the algorithm has its content preferences, but the time we post on LinkedIn is also a big piece of the puzzle. In this guide, we’ve collected the data from the most recent studies to share the best times to post on LinkedIn with you.
Read on to discover the best days and hours for your LinkedIn posts so you can schedule your content for maximum impact.
Outline:
Why timing matters for LinkedIn posts
Knowing when to post on LinkedIn plays a crucial role in your content performance. After all, your goal isn’t just to post but to ensure what you share lands in front of the right eyes. By posting valuable content during peak activity hours, you increase the chances that your audience will see and engage with your posts.
The point is not just getting more impressions, however. When your posts get constant likes, comments, and shares shortly after you publish, LinkedIn’s algorithms amplify your general reach. As a result, you get:
- increased brand awareness
- higher engagement overall
- better networking opportunities
- more followers and prospective customers
Knowing the best time to post on LinkedIn is especially crucial for B2B salespeople. The business audience is often structured around traditional work days and hours, so it’s silly to post when prospects are fast asleep. I once joked with a colleague that posting at 3 a.m. is like delivering a sales pitch to an empty room: you’re well-prepared, but nobody’s there to listen.
Best time to post on LinkedIn during the week (by time zones)
Our marketing experts have analyzed the latest studies on the optimal time to post on LinkedIn. The results pertain to several time zones, so we organized them by time zone and the day of the week.
Best time to post on LinkedIn:
| Time zone/ Day of the week | EST* | GMT** | PST*** |
| Monday
|
9 a.m.
2 p.m. 4 p.m. |
12 p.m.-2 p.m. | 11 a.m. |
| Tuesday | 12 p.m.
2 p.m. 4 p.m. |
12 p.m.-2 p.m. | 6-8 a.m. |
| Wednesday | 10 a.m.
2 p.m. 12 p.m. |
1-3 p.m. | 9 a.m. |
| Thursday | 10 a.m.
2 p.m. 4 p.m. |
9-11 a.m. | 2 p.m. |
| Friday | 8 a.m.
1 p.m. 12 p.m. |
6-8 p.m. | 8 p.m. |
| Saturday | 4 am-7 a.m. | 9-10 a.m.
7-8 p.m. |
4-5 a.m. |
| Sunday | 8 am-2 p.m. | 9-10 a.m. | 6 a.m. |
* According to the study by SocialPilot
** According to the study by Vaizle
*** According to the study by Hootsuite
Although the data varies slightly by source, there’s a clear logic behind the trends. During the workweek, mornings and midday are the most active times. On Saturdays, early morning or evening works best, while Sunday sees the highest engagement in the morning.
We have also compared the results from the above studies with the insights gained while tracking the analytics of Snov.io posts. Below, I will provide our recommendations for the best times to post on LinkedIn throughout the week.
The best time to post on LinkedIn on Monday
Our marketing experts recommend scheduling Monday posts between 11 a.m. and 2 p.m.
Regardless of your prospects’ time zone, Mondays are usually hectic for everybody. On Monday mornings, people usually check emails, review tasks, or catch up with colleagues after the weekend.
If they have time to read content you’ve posted on LinkedIn, they’ll most likely do it during lunchtime in the afternoon. So, if you’ve planned to post something on Monday, you’d better shift it closer to the middle of the day.
The best time to post on LinkedIn on Tuesday
At Snov.io, we recommend scheduling Tuesday posts at around 8-9 a.m. or between 12 p.m. and 2 p.m.
After Monday checkups, people feel more adapted to the working week the next day. As a rule, they check their LinkedIn pages either on the way to the office or during coffee or lunchtime. Therefore, posting during these hours looks reasonable on Tuesdays.
The best time to post on LinkedIn on Wednesday
Marketing experts from Snov.io recommend scheduling Wednesday posts between 9 a.m. and 2 p.m.
Midweek is when we are all in sync with our work routine management. We’re seeing LinkedIn feed activity stretch from morning all the way into the afternoon.
The best time to post on LinkedIn on Thursday
Snov.io experts recommend scheduling Thursday posts between 9 a.m. and 2 p.m.
Just like Wednesdays, Thursdays are an excellent moment to reach your LinkedIn audience. You can engage with people by sharing valuable content throughout the morning and afternoon hours.
The best time to post on LinkedIn on Friday
We recommend scheduling Friday posts at around 9 a.m. or from 6 p.m. to 8 p.m.
Friday is the last working day of the week, which often means coping with deadlines and closing tasks before the weekend. The chances people will browse your LinkedIn posts on this day are really low. The only periods when you can expect some engagement on Friday are the morning and evening hours.
The best time to post on LinkedIn on Saturday
Our marketing experts recommend scheduling Saturday posts from 6 a.m. to 9 a.m.
If you work with European customers, you can also post at 7-8 p.m. on this day. However, the weekend is the worst time to post on LinkedIn, so we strongly advise against posting on Saturdays and Sundays in your content calendar.
The best time to post on LinkedIn on Sunday
Our marketing experts recommend scheduling Saturday posts from 8 a.m. to 2 p.m.
You can try posting your content from morning to afternoon hours on LinkedIn. But as I’ve already mentioned, weekends are commonly a low period for engagement on this social media platform.
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The best day and time to post on LinkedIn
We’ve analyzed the findings and asked Snov.io marketing experts to answer this question.
According to Hootsuite, the best days to post on LinkedIn are Tuesdays and Wednesdays, between 8:00 and 9:00 a.m.
Buffer also claims Tuesdays and Wednesdays are the best days for LinkedIn postings. As for the optimal time, it is the morning hours, from 10 to 11 a.m.
SocialPilot lists Thursday as another good day to engage with your audience on LinkedIn. Based on their study, posting on Tuesday and Thursday from 10 a.m. to 12 p.m. is most effective.
The findings from SproutSocial also demonstrate that Tuesdays, Wednesdays, and Thursdays are the right times to post on LinkedIn. According to their study, posting between 10 a.m. and 1 p.m. on these days is the most effective working strategy.
Vaizle, which has researched the best post timing for the GMT time zone, calls Wednesday from 1 p.m. to 3 p.m. as the best moment to share your content with LinkedIn users. Yet, the company also considers Thursdays and Fridays good days for posting on LinkedIn.
As you can see, findings from different sources are not uniform. But if we compare all this data, we can definitely say that Tuesday, Wednesday, and Thursday are the best days to post on such social media as LinkedIn.
By analyzing all these findings and looking at the analytics of Snov.io posts, we can definitely recommend Tuesday, Wednesday, and Thursday, 9-10 a.m. and 12-2 p.m., as the best days and hours for posting on LinkedIn.
Specific LinkedIn posting time depending on the type of content
Our marketing experts at Snov.io have shared their practical experience of posting different types of content on LinkedIn. Now, I’d love to put it out here so you can get even more insights into the best posting times on this social media platform.
Many sales professionals browse LinkedIn early in the morning, often while having coffee, and decision-makers are planning their day. So, at 7–8 a.m. (target audience’s time zone), we usually share short, digestible promotional posts to match our audience’s fresh mindset.
Marketing Manager at Snov.io
We’re sure that a well-placed promo posted during coffee time can spark real interest. Here is an example of such a short post from Snov.io:
Meanwhile, carousel ads or promotional campaigns show good results on Tuesdays or Wednesdays, mid-morning (10 a.m. – 12 p.m.), when users are active but not yet overwhelmed with tasks.
Engaging educational content works wonders at lunchtime (12 – 1 p.m.).
Polls or thought-provoking questions meant to spark comments also work well during lunch breaks.
We also noticed that late afternoon (4 – 5 p.m.) is quite a good time for longer posts, as people often use this time to unwind with insightful reads.
As for the video content, our Video Marketing Manager, Ksenia, has some insightful tricks to share:
Long, educational videos are perfect for any “active” day of the week — Tuesday, Wednesday, and Thursday. Short ones are best on Monday and Friday. If you want to post on LinkedIn more often, short videos are the way to go. They quickly grab attention and are easier to produce.
Video Marketing Manager at Snov.io
Here is an example of such brief videos our Snov.io team shares with the audience:
What also matters is frequency. From Ksenia’s expertise, posting high-quality content three times a week is way better than flooding your feed every day with generic, low-quality content. Consistency is highly important. Your audience should get used to engaging with your content, so aim to be continually present in their feed.
How to find the best time to post on LinkedIn for your audience: tips and hacks from Snov.io
You may find dozens of recommendations as to the best time to post on LinkedIn, but they may not work for your audience. Apart from a time zone, much depends on your industry and type of business.
That’s why marketing and sales are always about testing. May the above recommendations serve as a starting point for your LinkedIn posting. Meanwhile, look for the optimal day and time for your prospects.
There are special tools that will help you find the best time for your postings and schedule your LinkedIn content accordingly. Here are some of them:
- Hootsuite
- Buffer
- SptroutSocial
- Vaizel, and many others.
If you’ve got a budget to get a subscription, any of them would definitely ease your job.
But even if you can’t afford such analytic tools, you can gain a lot from native LinkedIn analytics. Though it can’t give you a clear picture of specific hours when people react to your posts, it may provide you with great insights into the optimal days for posting.
Meanwhile, by looking into the audience’s demographics, with little deduction, you can find the best post timing. For free:)
To find out which day and time brings more reactions to our postings, go to the company page analytics.
You can view the analytics of your business page by following these simple steps:
1. Log in to/open your LinkedIn Company Page (Ensure you’ve got an Admin or Analyst role to view the data).
2. Click on Analytics. You’ll see different metrics you can view: Content, Visitors, Followers, Leads, Newsletters, or Competitors.
3. Click on the Content tab.
4. Under the Content tab, select the period you need to review.
5. Now, select the metrics: impressions, reactions, comments, or reposts.
I’ve examined all the peaks on the graph and found out that our posts get the biggest numbers of impressions on Thursdays and Mondays.
Voila! Now, we know the top days for posting our content!
On your analytics page, you can also view which content has brought you the most reactions.
We also recommend tracking the demographics of your followers. It will help you understand the location of your audience and their time zone. Based on the latter, we’ll assume the possible hours when our followers are online and potentially ready to engage with our content.
7. Go to the Followers tab.
8. Scroll down to the demographics of our followers. By default, they are filtered by location. If not, choose this parameter in the drop-down list.
Knowing that the majority of B2B specialists are most active during lunchtime or in the morning before work, you can try an experiment. For example, you can post our content on Thursdays and Mondays during midmorning or midday hours. It won’t be difficult to determine which period brings you the most engagement.
But that’s not all.
You can use a more personal approach by reaching out to the most active audience and asking them directly about their preferences.
Pay attention to those followers who often comment or repost your content. By using the Snov.io LI Email Finder extension, you can easily add them to your Snov.io prospect list. Simply download the extension (you can use it for free) and enable it once you’re on a follower’s profile page:
Once you’ve collected the list of contacts, you can create an automated LinkedIn outreach campaign with Snov.io. The tool allows you to automate profile visits, post engagements, connection invites, personalized messages, and InMails:
You create a sequence of LinkedIn activities and compose a personalized message (or Snov.io AI Writer can do it for you) asking a prospect about their content preferences:
Believe me, those followers who actively engage with your content will be pleased to hear you care about their interests and needs. In return, you’re very likely to learn firsthand when it’s best for them to interact with your postings.
Collect this data and adjust your LinkedIn content strategy accordingly.
✔️No guesswork.
✔️Direct feedback from your audience.
✔️Automated bulk outreach that is absolutely safe.
Snov.io’s LinkedIn Automation Tool is designed with safety and compliance at its core. It doesn’t cross the line into spammy, bot-like behavior. Furthermore, location-based proxies and customizable daily limits simulate real-user activity, preventing suspicious patterns that can lead to account restrictions.
Believe me, those followers who actively engage with your content will be pleased to hear you care about their interests and needs. In return, you’re very likely to learn firsthand when it’s best for them to interact with your postings.
Bottom line
Choosing the best time to post on LinkedIn is often a mix of art, science, and experiments unless you can afford special tools to do the guesswork for you. However, you can always try to find the optimal posting days and hours by yourself, simply by looking into the native LinkedIn analytics.
And if you mix your guesswork with handy Snov.io tools, you’ll be able to reach out to your top followers directly, building tight connections with your audience. Ready to hunt your sales goals? Get on board!
