You seem to have built a fantastic email campaign and elaborated on every detail, but your emails go to spam. Frustration… Disappointment… Familiar?
The most typical reason your emails may not land in the recipient’s inbox is that the email provider doesn’t trust you. What you can do about it is to warm up your email account.
I know, I know, you might say that it will be super-hard to do it manually if you plan on sending bulk emails. I’m ready to dispel this myth. Nothing is impossible if you forearm yourself with a reliable email warm-up tool.
In this post, you’ll get a list of the best email warm-up tools, so finding the software that fits your needs won’t be complicated.
But wait, let’s first clarify the term ’email warm-up’ to be on the same page.
Outline:
What is email warm-up?
Email warm-up is a step-by-step process of earning the trust of an email provider.
Email service providers such as Gmail, Outlook, or Yahoo have implemented strong spam filters that check your emails for spam words, track your email activity, and filter out anything that looks unsolicited. So, if you start sending your emails in bulk from a newly-created email account, they will consider you a potential threat and send your emails right to the spam folder.
Email warm-up presupposes:
- Starting with just one email sent to the people you know
- Sending a limited number of emails per day
- Gradually increasing the number of sent emails
- Keeping your email activity consistent
- Messaging real people and maintaining constant connection: sending and replying to emails, adding attachments, etc.
- Managing your inbox: tagging emails as important, unmarking emails as spam, etc.
In other words, email warm-up is your probation period where you should prove a real human is using a mailbox.
How long should I warm up my email account?
If you’re planning to send emails from a completely new domain, I recommend that you should properly warm up your account for 45-90 days prior to conducting any type of email outreach. Provided you maintain regular email activity and positive email engagement within this term, it must be enough to prove to email service providers that your account is trustworthy.
Can I warm up my email account manually?
Yes, you can. However, you should be prepared for a lengthy and somewhat complicated process.
You’ll have to send emails each day, increasing their number progressively. Moreover, since a high response rate is one of the key factors of email sender reputation, you’ll need to make sure you get replies on a daily basis. And yes, replies from one and the same account aren’t a good scenario. You should ensure you receive responses from many different email addresses.
On top of that, it also matters what reputation the email addresses that reply to you have. And that’s also something you’ll have to control manually. Too many nuances, indeed.
So, although theoretically, you can handle email warm-up by yourself, in practice, when your goal is sending emails in bulk, this process will take a lot of your time… and nerves. That’s where email warm-up tools come in handy.
What is an email warm-up tool?
An email warm-up tool is a service that helps you automate the process of email warm-up, boosting your email engagement, increasing deliverability, and establishing your credibility. It connects to your inbox and does the warm-up for you over several weeks.
Why do you need to use an email warm-up tool?
With an email warm-up tool, you’ll look more credible to email service providers, which will help you keep your sender reputation on a decent level. Meanwhile, your emails will be less likely to land in the spam folder.
What’s more, if you’re operating in B2B and planning to send emails in bulk, you’ll have to automate your business processes, and email warm-up is not an exception. In this case, I highly recommend using an email warm-up service.
How do email warm-up tools work?
Email warm-up services use several methods for warming up your email account.
Some tools will operate on behalf of your account, automatically sending emails from your email address to other users from their email base and replying to their emails.
Other services have a network of email addresses that will interact with your emails. The content of emails that will be sent from your account is also automatically created by these tools.
Today the market is full of email warm-up tools, which is, of course, super convenient. Yet there are disadvantages: not all these tools may match your business needs. Say, not all of them can ensure your emails will have unique content and be personalized. Or else, the automatically generated emails your account will interact with may not belong to real people, which will impose a threat of being caught by spam filters on you. So, your choice of the right email warm-up tool must be precise.
Do email warming tools guarantee higher email deliverability rates?
The main benefits of email warm-up tools boil down to two things: they help increase your email deliverability and boost your sender reputation. But to facilitate the progress, you should keep in mind that warming up must be a gradual process and adjust the tool’s settings accordingly.
I’ve prepared a list of 9 email warm-up services that, in my opinion, are worthy of attention, so you can get acquainted with their features and pricing and choose the perfect tool.
Top 9 email warm-up tools for your B2B outreach campaigns
Snov.io Email Warm-up
Being one of the most popular all-in-one sales and marketing automation platforms, Snov.io is launching a new feature – Email Warm-up functionality. It’s tailored to improve your sender reputation, inbox placement, and open rate already after one warm-up campaign. This AI-powered tool by Snov.io automatically prepares your email account for cold campaigns and helps you grow your email deliverability.
Some of its key features:
- Quick set-up. You need 2 minutes to set up the tool.
- Auto-engagement. Snov.io hyper-intelligent AI crafts realistic same-thread conversations automatically.
- AI-powered content. Each email of your warm-up campaign contains the unique algorithm-generated text.
- Convenient email warm-up strategies. Based on your goals, you can choose how your warm-up runs – progressively (for new accounts) or steadily (for accounts that need to improve existing email deliverability problems).
- Inbox deliverability monitoring. You’ll have access to a dashboard with placement insights and warm-up progress status by the provider, so you will know how warmed-up your account is.
Pricing:
You can currently join the waitlist to be the first to get access to the email warm-up functionality. Snov.io Email Warm-up will be available as a part of its forever-free plan. The basic paid plan will cost you $39/month.
Auto-Warmer by QuickMail
Auto-Warmer is a product of QuickMail integrated into its cold email automation platform. The best thing about it is that the tool is absolutely free, making it affordable for any business. Auto-Warmer promises to boost your email deliverability and speed up your sender reputation improvement up to 4 times.
Some of its key features:
- Automatic engagement. Emails from your account are automatically sent to Auto-Warmer’s network of inboxes talking to each other.
- Gradual increase in sending volume. The volume of sent emails is increased slowly, making your account unsuspicious.
- Business vocabulary. You can be sure your email content won’t contain informal language and slang words.
- Inbox deliverability reporting. You’ll have access to detailed reports on your inbox performance, so you will know when your account is warmed up enough for the start of your bulk email campaigns.
Pricing:
Auto-Warmer is free if you use it as a single warm-up tool. The basic plan for the pack of email outreach features will cost you $59/month.
Folderly
Known as an all-in-one email deliverability platform, Folderly offers its email warm-up tool to boost your open and reply rates and get your fresh domain ready to hit the inbox. Setting up the service in less than a minute, you’ll be able to automate your warming up, track its daily progress, and monitor your emails landing folders.
Some of its key features:
- Advanced email warming up algorithms that allow you to gradually increase email volumes and get your new domain ready for bulk email outreach campaigns in just 2 weeks.
- Unlimited GPT-3 powered interactions that automate your email communication by imitating human interaction, offering GPT-3 generated templates for any industry.
- Automated senders. Folderly provides automatically generated senders, guaranteeing mailbox security.
- Warm-up progress tracking. With Folderly, you can monitor the performance of your emails and never miss the moment you are ready for your first bulk email campaign.
Pricing:
There’s no information about the Folderly warm-up free trial. The basic paid plan will cost you $49/month.
GMass
GMass is a service that helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and warm up their email account. With free GMass warming up software, you can literally train Google’s algorithms to see that emails coming from your email account are desirable and highly engaging.
Some of its key features:
- One-click setup. You don’t need to enter any usernames and passwords, nor alter Google security settings.
- Settings auto-detection. GMass analyzes your email account sending patterns and auto-detects what your daily email volume should be.
- Extensive database of contacts. The addresses you interact with consist of other GMass users who are also warming up their accounts (now about 40K users!).
- Multi-message threads. With GMass, your conversations look natural, owing to several back-and-forth replies instead of just one response.
- High warm-up limits. The GWarm system can send up to 200 warm-up emails per day.
Pricing:
GMass email warm-up tool is free.
Warmbox
Warmbox is a standalone email warm-up tool that promises to improve your sender reputation and increase your deliverability by automatically sending warm-up emails from your inbox and interacting with them the same way your leads would – all owing to the network of 10.000+ private inboxes.
Some of its key features:
- Easy setup. You can connect your inbox from any email provider (Gmail – GSuite OAuth, Outlook 365, Yahoo Mail, Amazon SES, SMTP, etc.) in a few seconds.
- Automatic human-like interaction. Warmbox automatically sends emails from your account, opens, bookmarks, and replies to some of these messages to mimic real communication with leads.
- Rich database of contacts. Warmbox has a network of more than 10K private email addresses to make your interaction as real as possible.
- Detailed reporting. You can access detailed analytics of your warm-up email performance and see how fast your email deliverability grows.
Pricing:
There’s no information about the free trial. The basic paid plan will cost you $19/month for one account to warm up.
Lemwarm
Lemwarm doesn’t warm up your email account automatically – the tool does it automaGically! With this service, you will give email deliverability a huge boost and forget about spam forever. On top of that, your higher sender reputation won’t take long to wait.
Some of its key features:
- Easy setup. It will take you only 1 minute to start using the service, while the rest will be run on autopilot.
- Big database of contacts. Your warm-up emails will be sent to the database of 20K+ people, who are owners of real accounts, so your interaction will be as natural as possible.
- Best-in-class warming up algorithms. Lemwarm algorithm operates on 100+ parameters, keeping your emails away from the spam folder and improving your deliverability.
- Clever increase in sending volume. The tool analyzes how old your account is and helps you with the right warm-up strategy, gradually increasing the number of sent emails until the perfect delivery is achieved.
- Automatic interaction. Lemwarm automates replies and keeps emails under the same thread, so it looks like a real conversation.
- Inbox organization. The tool opens every email and marks it as important when needed.
Pricing:
There is no information about the free trial. The paid plan will cost you $29/month.
Mailwarm
Like its competitors, Mailwarm is an email warm-up automation tool tailored to boost your sender reputation, increase deliverability, and bring you perfect email activity. The service interacts with your emails daily, preparing your account for a bulk email campaign, which will get straight to your user’s inbox.
Some of its key features:
- Easy setup. You need 2 minutes to sign up, link your email account, and start warming up your email account.
- Rich database of contacts. Mailwarm has a network of 1K+ accounts for your human-like interaction.
- Automatic interaction. The service automatically sends your emails to the contacts within its network and gets replies. The schedule of all interactions depends on the settings you choose.
- Inbox organization. Mailwarm opens your emails and marks them as important when needed.
- Dashboard reporting. You can track your warm-up campaigns in the dashboard and get insights into your daily activity.
Pricing:
There’s no information about the free trial. The basic paid plan will cost you $79/month for one account to warm up.
Warm Up Your Email by Mailshake
The product of Mailshake, Warm Up Your Email is another well-functional service that offers a pill against your daily warming up headache. Integrating with a variety of email providers, the service does all the work for you, opening, replying to your emails, and doing everything so that they won’t get lost among spam.
Some of its key features:
- Easy warm-up settings. As soon as you link your account to the service, you can choose the number of emails you want to send per day, the reply rate you want to achieve, and whether you want the increase to be gradual.
- Automatic interaction. The tool automatically sends and replies to your emails.
- Advanced reporting. With Warm Up Your Email, you can monitor in the dashboard how many emails were sent, opened, and replied to, as well as analyze your spam score and patterns.
Pricing:
There’s no free trial. The basic paid plan starts at $29/month for one account to warm up.
OutreachBin
The service for email outreach, OutreachBin offers an embedded email warm-up tool destined to grow your email deliverability and sender reputation by automating the processes of warm-up email sending, opens, and replies.
Some of its key features:
- Easy setup. You just need to connect your email service provider to OutreachBin, set your options, and enjoy better email performance.
- Automatic human-like interaction. The email warm-up process works by sending emails to OutreachBin’s network of users so you don’t deal with fake accounts.
- Reporting. OutreachBin provides you with visual analytics on your warm-up email performance.
Pricing:
OutreachBin doesn’t offer a free trial. The basic paid plan will cost you $29/month for 40 warm-up emails per day.
Email warmup tools compared
As you see, the above-mentioned email warmup tools have many features in common, which, of course, complicates the choice 🙂 No worries. I’ve summed them all up in a table, displaying where these services contrast, so finding your best fit won’t be hard.
Wrapping up
You can’t simply start sending bulk emails here and there from a fresh email account – your email deliverability and sender reputation will suffer greatly. So, warming up your inbox is a must-have. And if your company works at scale and values time, another must-have is using a reliable email warming up service.
In this post, I have contrasted the 9 best email warm-up tools, though their number on the market is endless. Feel free to choose the service that you think will work best for your needs.
