In the Ultimate Guide to Email Deliverability, we’ve already discussed what email deliverability is, why you need to regularly monitor it, and looked through the process of email deliverability audit from the inside out (haven’t checked this guide yet? Now’s the perfect time!).
But there’s something else a business email sender needs to know… and have on hand—special tools that will help keep email deliverability high-top.
I briefly covered just a few email deliverability tools in my previous post. Now, let’s take a more detailed look at the top email deliverability software for 2024 so that you can choose the perfect toolset for your unique business needs.
Outline:
What are email deliverability tools?
Email deliverability tools are software applications or services that boost your emails’ chances of reaching the inbox rather than being flagged as spam. They analyze sender reputation, engagement, and email protocol adherence to identify potential issues and ensure optimal email delivery.
Email deliverability tool features
Email deliverability tools provide features such as technical email setup, email warm-up, bounce rate and email engagement tracking, DMARC reporting, recipient validation, sender reputation management, ready-made templates, and other guidance — all to increase your inbox placement.
As a rule, email deliverability software integrates with email marketing and testing tools. It can also be a part of more sophisticated marketing automation platforms that offer abundant features for growing email deliverability and enhancing overall email marketing performance.
Why do you need an email deliverability tool?
As per Forrester’s 2023 Total Economic Impact Study, using an average email deliverability tool for more than three years yields substantial results: boosting email delivery rates to 95%, enhancing ROI by 264%, increasing unique open rates to 11.3%, reducing the average email sending cost by 50% (from $0.20 to $0.10), and cutting the mean time to delivery by 78%.
With the global average inbox placement rates (IPRs) just under 85% in 2022, it’s good to know that about 1 in 6 legitimate emails didn’t hit the inbox. This means the companies who sent them missed out on engagement opportunities, and the promoted stuff might have gone unnoticed. That’s why using email deliverability tools is crucial for keeping those delivery rates high over time.
Email deliverability tools are primarily used to ensure your emails land right in the recipient’s inbox, bypassing spam filters and promotions tabs. Here are more reasons to use them:
- Email authentication
- IP reputation monitoring
- Domain sender score tracking
- Email reputation monitoring
- Spam content analysis
- Email deliverability testing
- Inbox placement analysis
- Email list hygiene
- Bounce rate handling
- Feedback loop monitoring
- Email reputation analysis
- Email deliverability reporting
- A/B testing
- Compliance monitoring
Email authentication
Email deliverability tools help set up and manage authentication protocols such as SPF records (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify sender identity and prevent email spoofing.
IP reputation monitoring
An effective email deliverability tool not only monitors the reputation of sending IP addresses but also conducts regular checks to ensure they remain clear of spam blacklists and other reputation databases. Such thorough monitoring is vital to ensuring successful email delivery and maintaining a positive sender reputation.
Domain sender score tracking
Email deliverability tools vigilantly track the domain sender score, enhancing sender reputation and optimizing deliverability rates. By prioritizing this score management, they bolster trust with email service providers, ensuring maximum inbox placement and minimal spam flagging risk.
Spam content analysis
A robust email deliverability tool can analyze email content to detect elements that might trigger spam filters. It provides recommendations for improving email deliverability, such as avoiding spam triggers (keywords or phrases that email service providers see as red flags) and excessive use of imagery.
Email deliverability testing
Email deliverability testing tools offer features to simulate email delivery across various email clients, ISPs (Internet Service Providers), and spam filters to predict how emails will perform in real-world scenarios.
These tools additionally provide detailed analytics and reports to help users understand the factors influencing email deliverability and make informed adjustments to optimize email marketing campaigns for maximum effectiveness.
Inbox placement analysis
An email deliverability tool will easily monitor the placement of emails in the recipient’s primary inbox versus spam folder across different Internet service providers and email clients to assess their performance. As a result, you will be able to refine your email campaigns and ensure optimal engagement with your audience.
Email list hygiene
To enhance the efficiency of promo campaigns, email marketers use specialized solutions that assist them in keeping their mailing lists clean. Such email deliverability tools aid in identifying and eliminating invalid email addresses, spam traps, duplicate email addresses, or inactive emails, ultimately ensuring a high email deliverability rate.
→ Read our article about email list hygiene to learn how you can maintain your contact list in the best shape.
Bounce rate handling
To improve deliverability, you can use specially designed tools to categorize bounce messages (hard/soft) and remove invalid email addresses.
Feedback loops monitoring
Streamline the management of ISP feedback loops and receive notifications regarding user complaints. Take necessary actions to resolve them right away.
Email reputation analysis
You can continuously monitor and analyze your sender reputation based on engagement metrics, complaint rates, and spam trap hits.
Email deliverability reporting
A standard email deliverability tool can provide a comprehensive email deliverability report with relevant details, such as click-through rates and bounce rates, spam complaints, etc., to track progress and identify areas for improvement.
A/B testing
Some tools offer A/B testing capabilities to experiment with different email elements (compelling subject lines, sender names, content) and determine their impact on email performance, deliverability, and engagement metrics.
Best Email Subject Line Testing Tips To Get More Email Opens
13 October 2022
Compliance monitoring
Practically all email deliverability tools are finely tuned to adhere to email regulations like CAN-SPAM and GDPR. They provide clear guidance on permission-based email practices and ensure strict monitoring to maintain legal compliance and uphold sender credibility.
🗣️Now that you have the essential information at your fingertips, you care ready to choose the best email deliverability solution that perfectly matches your business needs. Let’s dive in!
Top 5 email deliverability tools: a quick comparison
| Email deliverability tool | Main features | Ratings | Pricing |
| Snov.io |
Deliverability Checker
Domain Health Checker Email Placement Test Spam Checker Deliverability Insights Email Content Checker Email Warm-Up Email Verifier AI Email Writer |
4.5 out of 5 on G2
Reviews: 356 |
Free Trial plan/ Paid plans start from $39/month |
| Intuit MailChimp |
List Management
Delivery Insights Inbox Preview Feedback Loops A/B Testing |
4.3 out of 5 on G2
Reviews: 12, 403 |
$13/month |
| Constant Contact |
Real-Time Account Reputation Monitor
Bounce Management Spam Checking Feedback Analysis from Major Email Providers |
4.0 out of 5 on G2 |
$12/month |
| Instantly |
Email Warm-up
Email Validation and Bulk Domain Testing Campaign Builder & Integrations Inbox Rotation |
4.9 out of 5 on G2 |
$37/month |
| Brevo |
Email Delivery Management
Building and Personalizing Emails Integration and Customization Email Delivery Monitoring |
4.6 out of 5 on G2
|
$25/month |
12 finest email deliverability tools for 2024
- Snov.io
- Intuit Mailchimp
- Constant Contact
- Instantly
- Brevo
- Omnisend
- Folderly
- Litmus
- Mailtrap
- MailerLite
- Warmup Inbox
- Warmy
1. Snov.io
🥇Rate: 4.5 out of 5 on G2
⭐Reviews: 356
💰Paid plans: Start at $39/month
🎁Free plan: Available
Known as a sales engagement and automation platform, Snov.io has introduced a groundbreaking addition— Deliverability Check. It includes all the essential features to help you improve email delivery, from technical setup to campaign monitoring.
By implementing Deliverability Check you can:
✅ Improve your sender reputation with Domain Health Checker and Email Placement Test.
✅Scan for potential spam words before hitting send with our Spam Checker for worry-free emailing.
✅Analyze your campaign’s performance with Deliverability Insights.
⚙️How it works?
In your Snov.io account, find the Deliverability section in the upper menu and click “Get Started.”
Navigate to the test setup page and simply click “Choose account” to select a mailbox from the pop-up window. This list comprises all accounts previously linked to Snov.io.
Great! Now, it’s time to add your email content. You have a few options: use AI-generated content, choose from your previously saved templates, or get creative and craft a brand-new email using the built-in email editor. Don’t worry about spam words—we’ll check everything in advance!
From now on, you’ll be able to:
1. Initiate A/B testing.
2. Review your test results
3. Check your domain health.*
*You’ve passed if your domain health ranges from 75% to 100%.
4. Analyze email placement*
*Your email placement is all fine if your spam is below 2% and categories are below 10%.
5. Monitor email content
Track anything that additionally affects your email deliverability, like spam-triggering words, image size, format, etc.
👀What’s more?
Snov.io offers extra enhancements to your email deliverability through the following features:
- Email Warm-up: Customize your settings and warming-up strategy. This tool autonomously sends and responds to emails, mimics genuine conversations through AI, and optimizes inbox placement by preventing spam.
- Email Verifier: Maintain your email list’s integrity by verifying addresses and safeguarding against bounced emails, low delivery rates, and reputational damage caused by sending to non-existent addresses.
- AI Email Writer: In addition to a wide array of email templates for optimized content, Snov.io utilizes AI solutions to generate personalized emails based on your prompts instantly.
Snov.io offers a forever-free plan so that you can test its functionality and find your pace. The Starter plan starts at $39/month and includes bulk email verification, 5,000+ integrations with your favorite apps, unlimited data export, and much more.
2. Intuit Mailchimp
🥇Rate: 4.3 out of 5 on G2
⭐Reviews: 12, 403
💰Paid plans: Start at $13/month
🎁Free plan: Available
Intuit Mailchimp represents a partnership between Mailchimp, an email marketing platform facilitating businesses in managing their marketing campaigns, and Intuit, a financial and accounting software provider.
Key features
- Authentication: Ensure email authenticity through support for authentication protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail).
- Email list management: Utilize list management and audience segmentation tools to build targeted email campaigns tailored to specific groups.
- Delivery insights: Check your email delivery performance, including open rates, click-through, and bounce rates.
- Inbox preview: Preview your marketing emails across different devices and optimize for better deliverability and user experience.
- Feedback loops: Generates feedback loops that notify you when subscribers send your emails to spam folders.
- A/B testing: Conduct A/B tests on your email marketing campaigns to determine which content, subject lines, or send times yield the best results.
3. Constant Contact
🥇Rate: 4.0 out of 5 on G2
⭐Reviews: 5, 751
💰Paid plans: Start at $12/month
🎁Free trial: 14 days
Constant Contact is an email marketing platform tailored for creating, managing, and analyzing email campaigns. With features designed to improve email deliverability, it provides a robust toolkit for better conversion rates.
Key features
Apart from standard authentication, inbox preview, and automated list cleaning, Constant Contact provides the following services:
- Real-time account reputation monitoring: Prompt identification and mitigation of any issues that could potentially harm deliverability, ensuring that emails consistently reach recipients’ inboxes.
- Bounce management: Ensures undeliverable addresses are removed from mailing lists to maintain the proper sender’s reputation.
- Spam checking: Identifies and addresses inbox elements that may trigger spam filters.
- Feedback analysis from major email providers: Constant Contact collects email delivery and engagement feedback from leading email providers like Gmail, Yahoo, and Outlook. It also offers recommendations and best practices derived from this feedback to improve email deliverability continuously.
4. Instantly
🥇Rate: 4.9 out of 5 on G2
⭐Reviews: 1,724
💰Paid plans: Start at $37/month
🎁Free plan: Available
Instantly elevates email deliverability with unlimited sending accounts, warm-up services, a B2B lead database, and intelligent AI, empowering businesses to scale their outreach.
Key features
- Multiple email accounts: Connect numerous email addresses based on your requirements.
- Email warm-up: Build trust with email providers and establish a positive sender reputation.
- Email validation and bulk domain testing: Safeguard your email delivery.
- Campaign builder & integrations: Get personalized emails delivered automatically.
- Inbox rotation: Manage multiple inboxes at the same time.
- Unibox: Engage leads and seal deals efficiently with a centralized inbox.
- Campaign analytics: Get insights into what’s working and what’s not.
5. Brevo
🥇Rate: 4.6 out of 5 on G2
⭐Reviews: 992
💰Paid Plans: Start at $25/month
🎁Free plan: Available
Brevo offers a CRM platform to optimize email campaigns and transactional messages, enabling businesses to deliver personalized messages directly to their customers’ inboxes. Brevo enhances the email delivery process, ensuring that your messages reach the intended audience exactly when you need them.
Key features
- Email delivery management: Efficiently deliver mass emails, including order confirmations and account updates.
- Building and customizing emails: Use the drag-and-drop email editor alongside a template library.
- Integration: Sync emails within your current systems through API and SMTP options.
- Automation: Streamline transactional email workflows based on customer actions.
- Email delivery monitoring and analytics: Gain insights into open and click-through rates to optimize your transactional email marketing strategy.
6. Omnisend
🥇Rate: 4.5 out of 5 on G2
⭐Reviews: 853
💰Paid plans: Start at $16/month
🎁Free plan: Available
Omnisend is an email and SMS marketing platform tailored to accelerate the growth of e-commerce ventures. It seamlessly integrates with major e-commerce platforms and offers automation workflows, customizable email templates, and deliverability solutions.
Key features
- Email list cleaning: Enhance email campaign effectiveness with algorithms that weed out inactive or invalid addresses.
- Audience segmentation for targeted engagement: Leverage data like demographics, behavior, and audience preferences to deliver personalized content.
- Domain signature (SPF/DKIM) for credible sender reputation: Build trust and credibility with your recipients by implementing Domain Signature (SPF/DKIM) authentication protocols.
- Automated workflows: Implement customizable workflows to create targeted messages that drive conversions.
- Omnichannel marketing: Deliver consistent messages across multiple channels and push for enhanced engagement and conversion rates.
7. Folderly
🥇Rate: 4.9 out of 5 on G2
⭐Reviews: 95
💰Paid Plans: Start at $120/mailbox/month
🎁Free trial: Available
Folderly is an email deliverability platform that provides tailored solutions for maintaining high inbox placement rates. Features like deep deliverability fixes, streamlined setup, live scoring, and spam trigger detection ensure your emails consistently reach their destination.
Key features
- Instant insights: Monitor campaign results in real time.
- AI-Driven email performance: Benefit from integrated AI for precise email tracking.
- Domain reputation management: Enhance and maintain your domain reputation for consistent inbox delivery and predictable outcomes.
- Email templates dashboard: Easily craft, fix, and manage email copies.
- Spam identification: Pinpoint reasons behind emails landing in spam and try out suggested solutions to improve your sender reputation.
8. Litmus
🥇Rate: 4.6 out of 5 on G2
⭐Reviews: 382
💰Paid plans: Start at $99/month
🎁Free trial: 7 days
Litmus offers a robust email marketing suite encompassing design, building, spam filter testing, and analytics. While primarily a marketing tool, Litmus includes valuable deliverability features enabling users to preview emails across various platforms, identify rendering issues, and assess engagement metrics.
Key features:
- Email designing and building: Create emails using customizable templates and drag-and-drop tools.
- Email previews and testing: Preview emails across various clients, devices, and browsers.
- Automatic inbox testing: Verify email deliverability and rendering across diverse inboxes, ensuring timely delivery to recipients.
- Content automation and personalization: Integrate with subscriber data for personalized email campaigns.
- DKIM, SPF, and DMARC authentication: Secure email delivery with authentication protocols, alongside thorough spam testing.
- Email analytics and performance insights: Track essential metrics like open rates, click-through rates, and conversions.
9. Mailtrap
🥇Rate: 4.8 out of 5 on G2
⭐Reviews: 57
💰Paid Plans: Starting at $10/month
🎁Freemium plan: Available
Mailtrap is a handy email deliverability tool catering specifically to the needs of developers and development teams. By sending test emails to Mailtrap, developers can verify their messages’ formatting, content, and functionality across different email clients and devices without the risk of spamming real users or damaging their organization’s reputation.
Key features:
- Testing environment: Send test emails to Mailtrap to confirm they render accurately and land in the inbox as planned.
- Cross-client compatibility: Preview how your emails appear across different email clients and devices, ensuring consistent formatting and functionality.
- Real-time analytics: Track key metrics such as bounce rates, open rates, and spam scores.
- SMTP integration: Integrate with SMTP servers and test email sending and delivery processes directly from your development environment.
- Spam testing: Analyze your emails for potential spam triggers and avoid common pitfalls that can lead to emails being flagged as spam.
10. MailerLite
🥇Rate: 4.7 out of 5 on G2
⭐Reviews: 915
💰Paid Plans: Starting at $10/month
🎁Freemium plan: Available
Beyond its basic email functions, MailerLite offers tools specifically aimed at enhancing the deliverability of your emails. With it, you can create dynamic email sequences and campaigns, design visually appealing newsletters, and fine-tune performance through A/B testing, all with a focus on ensuring your emails reach their intended recipients reliably.
Key features:
- Dynamic сontent сreation: Generate dynamic and personalized content for your emails, such as product recommendations or images based on user preferences or behavior.
- Dynamic content testing: Test different versions of content within your emails to see which resonates best with your audience.
- A/B testing: Experiment with different elements of your email campaigns, such as subject lines, sender names, or call-to-action buttons.
- Email reviews: See how your emails appear across multiple devices and email clients.
- Drag-and-drop newsletter editor: Design professional-looking newsletters without any coding skills required.
Email authentication setup: Ensure the proper deliverability of your campaign.
11. Warmup Inbox
🥇Rate: 4.7 out of 5 on G2
⭐Reviews: 35
💰Paid Plans: Starting at $19/month
🎁Free trial: 7 days
Warmup Inbox enhances email deliverability through an automated network comprising more than 20,000 genuine inboxes that engage with one another. Your warm-up emails are directed to these inboxes, where they’re responded to, prioritized as significant, and filtered out of spam folders.
Key features:
- Improved inbox placement: Boost your email sender reputation and increase the likelihood of reaching recipients’ primary inboxes.
- Spam folder avoidance: Actively engage with inboxes to enhance visibility and open rates.
- Monitoring and reporting: Access comprehensive tools for monitoring warm-up campaign progress, including insights into engagement rates and deliverability performance.
- Customizable warm-up plans: Tailor your warm-up plans to align with specific goals and preferences, optimizing your email deliverability strategy.
12. Warmy
🥇Rate: 4.8 out of 5 on G2
⭐Reviews: 42
💰Paid Plans: Start at $49/month
🎁Free trial: 7 days
Warmy is an intelligent email deliverability solution harnessing AI to guarantee your emails reach your prospects’ inboxes securely. As a campaign assistant, Warmy streamlines the intricate tasks to connect with your target audience.
Key features:
- Ai-powered inbox placement: Utilize AI to ensure emails reach recipients’ inboxes.
- Campaign assistance: Streamline email campaign management for enhanced efficiency and effectiveness.
- Targeted outreach: Utilize advanced targeting to connect with the most relevant audience.
- Spam avoidance: Prevent emails from being marked as spam through AI algorithms.
- Performance Monitoring: Access insights to track campaign performance and deliverability metrics.
- Customization options: Tailor email deliverability strategies to specific needs and preferences.
How to choose your email deliverability toolset?
With so many tools available, you might ask: how to choose the right email deliverability toolset?
You’ll hardly find a service that would do everything for you: warm up your domain, send test emails, track your sender score, check technical setup, run a spam check, verify your email list, and so on.
And thinking about the main goal – why do you actually need it all (to send irresistible email campaigns, of course) – the choice becomes even harder. You need a tool that will be a reliable email marketing solution that cares about your email deliverability.
Snov.io is one such service. It helps you collect your email addresses, validate them, warm up your email account for higher sender reputation and email deliverability, create and send email sequences, and manage your marketing/sales/PR/link-building/recruiting campaigns under a single roof.
If you use Snov.io with, let’s say, a free Mail-tester tool for checking your technical setup, conducting spam analysis, and optimizing email content, you’ll get an affordable combo for high deliverability and confident email sending at only $39/month.
And let’s not forget that Snov.io CRM will be your free addition no matter how many email addresses you wish to collect, how advanced your email warm-up strategy is, and how many emails you send daily.
May all your emails hit the Inbox!
