Luzimar Basilio

Localization and Content Specialist LATAM (PT) at Snov.io

Luzimar é copywriter e estrategista de conteúdo com sólida experiência em criação de conteúdo, marketing B2B e atuação em ambientes corporativos e SaaS. Seu foco está na adaptação de conteúdos globais para o mercado brasileiro, transformando ideias complexas em mensagens claras, relevantes e orientadas à conversão.

Com forte interesse em marketing, vendas e comunicação intercultural, Luzimar desenvolve conteúdos práticos que ajudam profissionais de B2B a gerar leads, melhorar a entregabilidade e otimizar estratégias de prospecção. Seu trabalho no Creative Marketing Team combina localização, SEO e adaptação cultural para garantir consistência e performance em diferentes canais.

Education & Career Path

With a background in Advertising, Journalism, and an MBA in Marketing at the University of São Paulo (USP), Luzimar has built her career working with digital content, multi-channel campaigns, and multilingual projects. She has collaborated with companies across different industries, developing strategies that connect brands with the right audiences.

Her experience includes content creation, SEO, UX writing, email and landing page copy, and localization, proofreading, and quality assurance in multilingual environments. She has also worked on integrated events and campaigns and produced B2B content in Portuguese, English, and Spanish, strengthening her understanding of user behavior and message adaptation across markets.

Today, she applies this experience to adapt and create research-backed, performance-driven content that helps teams improve results and scale efficiently.

Education

MBA USP/Esalq

Pós-graduação Lato Sensu - MBA, Marketing

Experience at Snov.io

Since joining Snov.io in 2025, Luzimar has:

Localized strategic content that helps B2B teams build effective lead generation systems and grow pipelines in the Brazilian market with strong SEO alignment
Worked on dozens of articles that turn complex topics into actionable checklists, frameworks, and step-by-step guides
Improved organic reach through targeted keyword adaptation in Portuguese
Refined tone of voice and messaging to boost engagement across channels
Contributed to blog content, knowledgebase content, Crowding translation and reviewing, email campaigns, and product communication
Developed glossaries and terminology guidelines to ensure consistency in localization
Supported product adoption in Brazil through localized email campaigns

Expertise

Cold outreach

B2B lead generation

SEO

content localization and creation

email deliverability

sales copywriting

UX writing

market research

cultural adaptation

CAT tools