Luzimar Basilio

Education & Career Path

With a background in Advertising, Journalism, and an MBA in Marketing at the University of São Paulo (USP), Luzimar has built her career working with digital content, multi-channel campaigns, and multilingual projects. She has collaborated with companies across different industries, developing strategies that connect brands with the right audiences.

Her experience includes content creation, SEO, UX writing, email and landing page copy, and localization, proofreading, and quality assurance in multilingual environments. She has also worked on integrated events and campaigns and produced B2B content in Portuguese, English, and Spanish, strengthening her understanding of user behavior and message adaptation across markets.

Today, she applies this experience to adapt and create research-backed, performance-driven content that helps teams improve results and scale efficiently.

Experience at Snov.io

Since joining Snov.io in 2025, Luzimar has:

• Localized strategic content that helps B2B teams build effective lead generation systems and grow pipelines in the Brazilian market with strong SEO alignment
• Worked on dozens of articles that turn complex topics into actionable checklists, frameworks, and step-by-step guides
• Improved organic reach through targeted keyword adaptation in Portuguese
• Refined tone of voice and messaging to boost engagement across channels
• Contributed to blog content, knowledgebase content, Crowding translation and reviewing, email campaigns, and product communication
• Developed glossaries and terminology guidelines to ensure consistency in localization
• Supported product adoption in Brazil through localized email campaigns