Product launch announcement emails are important to build hype and excitement around your new release. The success of your product launch depends on how well you communicate the product arrival and the value it provides to score early sales.
If you are looking for announcement email ideas or examples for your new solution or feature release, we’ve got you covered!
In this guide, you’ll learn:
Let’s get started!
A product launch email is a marketing message you send to inform people about an upcoming product or feature you’re releasing. It’s a type of newsletter sent to tell clients about something new, updated, or changed in your business.
There are numerous types of product release emails to send, but we’ve selected 5 most effective ones you can try out:
Some other popular product launch emails are used to promote things like limited-edition launches, updates, and new policies or security measures.
Companies tend to focus more on designing and manufacturing new products. In all of this, they postpone the work of marketing, which is crucial for the success of a new solution. 80% of new product launches fail because of this. That is why a well-designed product launch email is a must for any business.
People sign up for emails because they want to know what’s coming next. According to data, 50% of consumers make purchases because of a marketing email at least once a month. That’s why the company should send them announcement emails in case of new products, events, or changes within the business.
Besides, product launch emails are a great way to re-engage clients and boost brand awareness!
Here are some of the advantages of using this type of email messages:
Here is a 3-step process you can use to introduce a new product to your customers through email:
Later you can further remind your contacts about the product release if they missed your email due to some reason.
You can build compelling email templates at every stage for free with SocialBot. Try it out for your product launch email.
Given below are some ideas that can inspire you to design your own product release email.
Here are some of the subject line examples you can use:
The time at which you send your product launch announcements greatly affects the email open rate and, ultimately, your new product’s performance.
Here are some general tips you can apply before scheduling your product release email sequence:
Apple is the master of product launch campaigns. Their product release emails are well-designed, straightforward, and clear.
In the email, they show a preview sneak peek of all the new things they have launched. The whole message is divided into 4 parts where different products are listed. Each section includes the date of the order, pre-order, and availability. The high-quality images of the products also add the necessary grace to the whole email.
When you make an email campaign, one of the most critical components is the call to action (CTA). Allset makes proper use of that. Its black CTA “Check it out” uniquely stands out from the email background.
They succeed well in sharing a sneak peek of their new app interface while highlighting its best features.
This email from Nextdoor is a great example of a product update email template. The image of a smiling face in the body of the email makes the whole message look appealing.
The email headline suggests what the company is introducing as a new feature, and the content shows how this new improvement will benefit the customer. The email also did great marketing by telling people to share the big update with their neighbors and friends.
Besides, the CTA is powerful with the primary action: “Update your profile.”
Nike introduced its new website using a well-planned website announcement email. The image of this message suggests that the new site is accessible from different devices.
It also lures customers to try the new nike.com by offering free shipping and a coupon code. The orange CTA is a clickbait to shop on the new website.
This early access announcement email by InVision makes people feel privileged because of the exclusivity of the offer. It also makes them more committed and loyal to the company. This will encourage more people to sign up for the list, which eventually gives a positive effect on future purchases and conversions for the business.
This new feature announcement email by Carbonmade has a cheerful design, unique graphics, and simple layout that catches attention. The email body gives an insight into the four amazing new features the company rolled out, while the impressive use of colorful icons makes the email stand out.
This beta announcement email from Dropbox ranks #1 in terms of simplicity. It’s not as colorful as the previous one and doesn’t have a lot of design work, but the space in it was used smartly, attracting attention to the blue CTA button “Get Started.”
Along with the CTA, the email also provides a link to the “Getting Started Guide.” Besides, it’s personalized by starting the content of the email with the name of the customer. Personalized emails make your prospects feel as if you’re connecting with them in person. All this pleasantly invites users to start using Dropbox Paper beta.
The timely launching of new products and services is important for the growth of any company. The public won’t know about it unless you tell them. For this, you have to build hype and excitement around your new product via email.
To announce your product launch, you also need to collect prospect contacts and check email lists to ensure your emails hit the target. Your product launch email is a huge part of what defines your upcoming business results and revenue.
But luckily, you don’t have to do it manually. Various tools like Snov.io and ZapERP offer email integrations to help B2B and B2C businesses drive more sales with super-targeted, highly relevant emails. Sign up and enjoy a powerful outreach toolbox to boost your product campaign.
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This is a fantastic post. I really appreciate the incredibly in-depth explanation of the stages you provided.