We Analyzed 44+M Emails: Here’s What We Learned + Latest Snov.io Updates

Summer’s here, and so are the hottest updates from Snov.io. 🔥

Despite July being a historically slow season, we haven’t slowed down.

This month, we published the results of our analysis of 44+ million emails, unveiled what truly drives engagement, hosted a webinar on building a $5M pipeline, and rolled out major product updates — all to keep your outreach sharp, even during the summer slump.

Let’s get into it!

Jump to any section:

What 44+ emails showed us
What does a $5M pipeline look like
How to get more recipients in your Snov.io plan
How to track deals more efficiently
How to add CC and BCC in Unibox
How to use Connected on LinkedIn condition

What 44+ million emails reveal about successful outreach

Yes, you’ve read that right! Our team has carefully reviewed the emails sent through our platform between February and March.

Here are the results:

1. Gmail API > SMTP connection

While the Gmail API delivers an average response rate of 3.45%, SMTP comes in at a more modest 1.66%.

So, the API takes the lead in both deliverability and response rates.

2. Open tracking often comes at the cost of your reply rates

Want to boost your reply rate? Our research shows one simple tweak can make a big difference: turning off open tracking.

In fact, doing so more than doubled reply rates—2.36% compared to just 1.08%.

How does open tracking affect email deliverability?

Email providers can detect tracking pixels and may display warning banners (like Gmail’s “This message seems suspicious” alert) or, worse, send your messages straight to the spam folder.

So, how to track your email campaign’s performance?

We recommend setting up a custom tracking domain and using link tracking instead.

You can add a Clicked on link condition to your email sequence and create targeted follow-ups or special offers for interested prospects.

3. Personalization is more than just Spintax

Spintax by itself doesn’t make a big difference. In our research, reply rates were almost identical: 1.09% with Spintax compared to 1.28% without.

Adding a “Good morning” or “Good afternoon” isn’t enough to make your email truly customized to your prospect’s pain points. You need much more than that.

→ Learn more about email segmentation and personalization

4. Plain text brings better results

Sometimes, keeping it simple works better: emails without elaborate links, images, or attachments earned a 1.30% reply rate compared to 1.08%.

🔥 Want to receive more in-depth analysis and exclusive insights?

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What you can expect:

Expert guidance and support from your peers
Honest feedback, support, and no judgment
Early access to Snov.io updates and special offers

We’ve just wrapped up our July marathon, packed with actionable tips on all things sales and outreach.

But the fun is not over! We’ve already announced something new and exciting there!

The only sales and outreach community you’ll ever need

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What does a $5M pipeline look like

We hosted a webinar on July 18th, where our sales expert, Fernando Pires, and CEO of SalesCaptain, Bill Stathopoulos, explored how AI is transforming cold sales in 2025 and shared a proven blueprint to build a $5M sales pipeline.

Missed it? No worries! We’ve recorded it for you:

Join us live next time and get your questions answered by top sales experts!

Major pricing update

With this update, we’ve reworked our plans to help you scale easier and ensure every tier delivers more value.

Here’s what changed:

1. 3-month and 6-month plans introduced

You can now save on your subscription without locking into an annual plan. Enjoy 5% off with our new 3-month plans or go for 6 months and save a big 15%!

2. New plan names

Pro 5K → Pro S

Pro 20K → Pro M

Pro 50K → Pro L

Our powerhouse Pro 100K and custom plans have been rebranded as Ultra.

3. New Ultra plans for ultraproductive teams

Big news for large teams and agencies—meet Ultra!

These plans give you up to 500,000+ credits and 1,000,000+ recipients per month, designed to support your growth.

Looking for a custom plan? Contact us, and we’ll get you started.

4. Up to x2.5 more recipients on Pro and Ultra plans

Pro S – 10,000 25,000 recipients

Pro M – 30,000 50,000 recipients

Pro L – 50,000 100,000 recipients

Ultra – 100,000 200,000 recipients

Custom Ultra plans – x2 more recipients!

5. LinkedIn Automation add-ons are now available annually

LinkedIn Automation is already delivering 2x as many bookings and replies, and now you can get it annually at 10% off.

6. Teamwork is now on Pro and Ultra

Our Teamwork is now available exclusively on Pro and Ultra plans. And it comes with unlimited team seats at no extra cost.

Now, let’s move on to product updates, shall we?

Track deal value across campaigns

Snov.io now calculates this metric using the total value of all deals created through your campaigns, including those added manually from the recipient list and those generated automatically via CRM workflows based on prospect actions.

You can also set a default reporting currency in your account settings. If a deal has a different currency, we’ll automatically convert it to your main one for consistent reporting.

CC & BCC in Unibox

Unibox keeps getting better, giving you even fewer reasons to switch back to Gmail or Outlook.

You can now add CC and BCC recipients to your emails in Snov.io, making it easy to keep teammates in the loop or include hidden recipients when needed.

Plus, in your email settings, you can add your CRM’s BCC address to automatically log every email sent from Snov.io, keeping your records up to date without extra steps.

Smarter LinkedIn outreach based on connection level

Snov.io campaigns can now automatically check each prospect’s connection level (1st, 2nd, or 3rd degree) before continuing the sequence.

To use it, simply add the Connection Degree condition in your campaign editor.

👉 Learn how to set it up

Why use this condition?

Plan next steps in your sequence based on a prospect’s connection level
Follow best practices by sending personalized requests and messages to 1st- and 2nd‑degree leads
Filter out 3rd‑degree profiles to reduce suspicious activity and minimize the risk of account restrictions

Phew! What a month!

But we are not stopping here. Our team is already preparing something very special for you, so stay tuned!

Thanks for being a part of our community!

💜 Snov.io Team

Kateryna Kalnova

Kateryna Kalnova is a chief editor at Snov.io. Her journey in the professional landscape began as a translator, where she honed her linguistic skills and developed a profound understanding of effective communication. Kateryna then seamlessly transitioned into the world of writing and editing. Now her key focus is to bring up-to-date information about all things sales, empowering professionals with the knowledge they need to excel in their roles.