As a salesperson, you’re no stranger to the pressure that comes with chasing those elusive quotas and commissions month after month. While your skills and work ethic have gotten you far in your career, there’s a feeling that you’ve hit a wall. The old tricks just don’t work anymore, and your numbers have plateaued.
What you need is not yet another motivational speech from your sales manager or a fresh list of leads to cold call. No, what you really need is a complete overhaul of your sales strategy and mindset.
A comprehensive sales training program or course could be handy (and it might benefit your entire team, so let your manager think about it).
But with the market flooded with options, how do you choose the sales course that aligns with your budget, team size, focus, and specific requirements? We’re here to equip you with a decent range of learning options that won’t break the bank but will certainly boost your team’s skills and knowledge.
Let’s clear up the basics first, though: What is a sales training program, and what benefits you and your company will get from investing in it?
Outline:
A sales training program is like the ultimate workshop for honing your skills, and it comes in both virtual and real-life formats.
It usually starts by evaluating your current skill level and then takes you on a journey of targeted coaching to level up those skills. The program even hands you a certificate, badge, or some other credentials to prove your newfound expertise.
It wouldn’t be an exaggeration to say that a relevant sales training program is designed to transform average salespeople into exceptional ones.
Let’s break it down:
To be honest, your sales team can perform quite normally without any training.
However, a progressive manager knows that quality sales training leads the team to more accurate sales forecasts, winning bigger deals and ultimately improving financial outcomes. All of these can be achieved by:
Regular training sharpens the skills that drive sales success: prospecting, pitching, presenting, handling objections, and closing deals. Your team will become masters of these essentials and much more, able to navigate any selling situation.
Your reps will speak intelligently about every feature and benefit of your complex product or service, and nothing inspires buyers like an expert who knows the product inside and out.
Training keeps sales teams engaged and motivated. It shows them you’re investing in their success and providing opportunities for growth. Motivated reps work harder, and that extra effort most often translates into more deals closed and higher revenue.
A structured sales training program promotes consistency across your sales team. They’ll follow the same proven processes, use the same language to describe products and services, and project the same professional image to customers. Consistency builds credibility and helps shape the overall customer experience, which is a direct way to customer loyalty.
So, undoubtedly, for any sales organization, training is time and money well spent. It can transform a group of individuals into a high-powered sales team poised to crush their goals and drive serious growth.
Invest in your people, and your sales numbers will take care of themselves! |
We’ve gathered a collection of highly valuable sales training programs and courses that cater to every need, budget, and learning style. You still have time to choose the best one for your team to try in 2024!
Price: Free
We chose this course because it’s powered by HubSpot, a leader in the online marketing industry. And guess what? It’s entirely free!
The course is a treasure for newcomers and seasoned sales managers who want to navigate the nuances of modern inbound sales techniques and better interact with their potential customers.
The course explores the vital stages of the sales cycle, from spotting potential customers to conducting impactful sales calls and personalized presentations.
Divided into five easy-to-digest lessons, the course features 22 videos and five quizzes to test your knowledge. Each lesson is delivered by a different industry expert, offering a variety of perspectives.
Finish the course, and you’ll earn a shiny HubSpot Inbound Sales certification, a credential that can add value to your professional profile.
Platform: Udemy
Course: From Lead Generation to Closing Deals from Snov.io Academy
Price: Free
We’re spotlighting this course because it’s your guide to mastering outbound sales, brought to you by Snov.io Academy, a trusted name in sales and marketing automation. With its innovative tools used by nearly 2 million users worldwide and unique industry insights, Snov.io delivers quality and practicality in its training courses.
The best part? It won’t cost you a cent!
The course offers a step-by-step roadmap to the outbound sales process. You’ll learn how to gather high-quality leads, verify them for maximum reach, and automate your email campaigns for sky-high conversions. It also covers streamlining your sales pipeline with Snov.io’s CRM and integrating your favorite tools into your workflow.
The 2-hour course is split into 6 modules and 28 videos, each focusing on a different aspect of outbound sales. On-demand videos are available.
Upon successful completion of the course, Udemy provides you with a certification to flaunt your skills.
Platform: Udemy
Course: The Complete B2B Sales Course: Lead Generation to Closing
Price: $59.99
Who doesn’t love a one-stop shop? This course is your A to Z guide to B2B sales, guiding you from lead generation to closing the sale. Created by a master sales trainer with years of experience, it promises not only to teach you the practicalities but also to imbue you with the mindset of a sales champion.
The instructor’s proven expertise in the subject matter and Udemy’s track record in delivering quality online sales training make this an excellent choice for anyone wanting to master B2B sales.
The course serves up 10 modules, ranging from prospecting and lead generation to sales scripting and, of course, closing B2B sales. It’s designed for both learning and doing, ensuring that you’re not just absorbing but also applying.
The sales course offers 6.5 hours of on-demand videos and includes mobile and TV access, full lifetime access, and a certificate of completion.
Udemy provides a certification upon successful completion of the course.
Platform: The Brooks Group
Training program: Sales Negotiation Training (for SaaS)
Price: Custom pricing
The Brooks Group’s Sales Negotiation Training specifically focuses on the unique challenges of selling SaaS products. With over 40 years of experience in the sales training industry, the company combines its proven track record with a highly customized training regimen.
This course will teach sales teams how to protect margins, counter price-cutting competitors, and increase profitability. It provides not just theoretical knowledge but also actionable strategies that can be immediately applied in real-world situations.
The training program offers the option of one-day in person training or two days of two-hour-long virtual sessions. It includes a personal assessment and selling skills analysis, a comprehensive workbook, a best-selling book co-authored by their founder, Bill Brooksnad, and post-training consultations.
The course can be conducted in a single day for in-person learning or spread over two days for virtual sessions of two hours each.
While specific certification details are not mentioned, the course assures continued consultation to ensure applied knowledge in sales dynamics.
Platform: Sales Insights Lab
Sales training program: Customized Data-Driven Sales Training For Teams
Price: Customized depending on your team size
Sales Insights Lab takes a data-driven approach to sales training, standing out in an industry often led by intuition and traditional methods. By using the latest scientific research and real-world data, the company aims to transform sales teams into efficient, confident closers within about 90 days.
Customization and accountability are at the heart of their program, making it ideal for senior sales leaders, founders, and startups.
This sales training program offers a multitude of courses, workshops, and coaching sessions, each targeting specific areas of sales—from prospecting to closing deals. With a manager’s dashboard, you can track the progress of each team member in real-time, while quizzes and interactive modules ensure the retention of the material.
The sales training program‘s format is a combination of online sales training, workshops, quizzes, and coaching sessions that last 90 days. Students will also have access to an online forum for additional learning and networking opportunities.
Sales Insights Lab offers two tiers of Certificates of Excellence—Sales Professional and Elite Sales Professional.
Platform: SalesScripter
Training program: Sales Prospecting Advanced Techniques
Price: Free
The sales training program’s author and trainer, Michael Halper, the founder and CEO of SalesScripter, is a renowned expert in lead generation and sales. His program focuses on key areas like building value propositions, understanding prospect’s pain points, and honing in on the ideal prospect, among others.
The course is completely free and offers invaluable content and expertise behind it, meaning a golden opportunity for those looking to master sales prospecting without breaking the bank.
It’s a self-paced course with a wide range of modules designed to improve your sales prospecting games. From constructing an irresistible value proposition and mastering the nuances of LinkedIn prospecting to learning advanced techniques of sealing the deal, it’s all here.
Plus, each module comes with YouTube videos featuring Michael Halper himself, making it a personalized learning experience.
Self-paced with videos; YouTube training modules explained by program author.
None. The course is designed for knowledge acquisition and doesn’t offer a certification upon completion.
Platform: Action Selling
Course: Online Sales Training Program & Course
Price: Customized according to your team size
Action Selling has a proven track record since 1990, boasting over 500,000 salespeople from more than 4,000 companies who have undergone its training.
Its unique 5-step approach to sales training involves preparation, training, reinforcement, assessment, and certification. It’s extremely effective in providing long-term reinforcement for sustained learning.
The platform offers certifications for those who score 75% or higher, emphasizing that certified professionals sell at a rate six times greater than those without training.
Engage at your own rhythm with eLearning, featuring videos, eBooks, quizzes, and a boss-level certification challenge.
The course offers a competitive edge through its certification program, which is a direct indicator of one’s skill and expertise in sales.
Platform: Sales Readiness Group
Training program: The High-Impact Sales Manager™
We’ve selected this sales training program for its comprehensive and skills-based approach to sales management training provided by Sales Readiness Group (SRG), an industry-leading sales training company known for delivering customized programs that lead to sustainable behavioral change.
The company’s reputation for excellence is further evidenced by its inclusion in Selling Power Magazine’s Top Sales Training Companies list for over a decade.
This sales management training is a holistic system designed to elevate the skills of B2B sales managers. With a focus on scenario-based learning and role-playing, participants are put through business-specific exercises that mimic real-world challenges.
The sales course emphasizes coaching, sales performance management, hiring skills, and motivation to offer a rounded skill set to both new and experienced sales managers.
You can choose between a 3-day on-site intensive training or a 10-week blended learning program. The course is highly interactive, offering workshops, role-plays, and business-specific exercises.
Not specified.
The cost of sales training programs and courses can vary widely based on several factors, making it crucial to understand the components that go into pricing. Let’s see what these factors are:
For individual salespeople, a sales training program price can range from as low as free to up to $500. For team or corporate training packages, some courses may reach over $6,000.
On average, you can expect to pay between $400 and $3,000 for a reputable sales training program depending on various factors like customization, duration, and the trainer’s credentials.
Training programs with a real instructor are more expensive than on-demand classes, but they are often more efficient as the trainer can explain unclear things, answer questions, or offer advice. However, on-demand educational videos have their own advantage: you can watch them whenever you have time and repeat them if needed.
Interestingly, many sales training courses are available for free. It may sound suspicious, but it’s not. Educational events are often used as a strategic tool by companies to build an informed customer database. While they may lack depth or personalization, they are a cost-effective way to gain a solid grounding in sales techniques.
While scanning the sales training horizon, don’t let cost be your only compass. Valuable skill enhancement, sales career ascension, and future revenue boosts should also jockey for consideration.
And remember, if you look carefully, you can find free training options that perfectly fit your needs, allowing you to allocate your budget elsewhere.
We gave some worthy options in this guide, but if you need more specific sales training for your team, spend some time researching and evaluating different options to ensure you get the best bang for your buck—or even for free.
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