How to Post on LinkedIn: A Complete Guide for 2025
February 25 2025
You have likely heard that LinkedIn is becoming increasingly popular as a sales and marketing channel. Virtually every B2B company uses it. Selling on LinkedIn may look simple: just create a profile and start promoting your product.
In reality, it’s a bit more complicated. Social media is overloaded with business offers and advertisements. It’s hard to stand out and get people interested in your product.
In this article, we’ll expose the most effective ways to grow your LinkedIn network and use it to generate and convert leads. Let’s get started!
Outline
LinkedIn growth hacking is an approach you can use to rapidly expand your network and continuously generate leads on LinkedIn.
LinkedIn growth hacking is not just about posting and waiting while other users connect with you. Neither is it about promoting your product to every contact in your network. That’s about watching the trends, working proactively and strategically, and adopting smart tools.
Knowing some LinkedIn hacks is especially important for today’s context when businesses face a new cohort of customers – Gen Z. This generation is skeptical about everything, emotional, and requires fast, non-complex solutions.
Gen Z doesn’t want your sales pitch, cold calls, or pushy emails. They want to choose your product because you’ve built trust, delivered value, and made their decision-making process easy.
Founder/CEO at Snov.io
To catch their attention, you need to enrich yourself with a list of handy hacks. For you, it will mean winning a competition, selling more, and growing your business.
LinkedIn growth hacks described below will help you grow your network. Stick to the following tactics to achieve the best results:
That is your social business card. When you interact with other LinkedIn users, their first action will be to look up your profile. Without a well-maintained page, other LinkedIn hacks will not work as intended, so you should start from it. To ensure your profile looks appealing:
A complete profile adds to your credibility and makes your LinkedIn page more visible to relevant people. Always keep the essential information about you up to date. This includes your current location, job title, skills, education, industry, and summary.
→ Learn to build a unique brand identity from these inspiring examples.
This function allows others to find your profile through search engines. That increases your page visibility, letting prospective customers find you more easily, even if they’re not logged in on LinkedIn.
You can change your profile visibility easily:
LinkedIn is a professional network, so choose an appropriate photo. A cute picture of you surrounded by family and pets is great, but you’d better leave it for Facebook, not LinkedIn.
I’ve noticed that lots of LinkedIn users simply ignore the banner. Others use irrelevant pictures that don’t relate to their business or their product. Meanwhile, the cover matters more than you might think. It’s the first place to display your personal brand or present your offer in a visually appealing way.
A headline for your LinkedIn page is somewhat like a subject line in your email. It should grab your prospect’s attention and make them want to know more. Ensure your headline displays the essence of your business, letting anyone viewing your page immediately understand the value you provide.
→ Get more tips on how to write a compelling LinkedIn headline from this quick guide.
While the LinkedIn page’s headline draws your page visitors’ attention, the About section is where you can elaborate on your value proposition. Explain what you offer, who you help, and provide evidence of your success.
| 🎁 Don’t stop at the basics! Optimize your LinkedIn profile like a pro with a free guide from our experts. |
People tend to grasp the information that comes first. Then their attention gets scattered. You can’t go against human psychology, so ensure you put the most valuable information in the beginning. Any achievements? Add them to the first sentence in your About section. Any video that has brought you hundreds of impressions? Share it at the onset of your Featured block.
Did you know you can optimize your URL for Google and LinkedIn search engines? Plus, a personalized URL is another great way to demonstrate your skills and expertise. You can customize your link in profile settings:
Your Social Selling Index (SSI) is the mirror of how well you’re ready for social selling on LinkedIn. It shows you four key components of your successful social selling strategy:
By regularly looking at your SSI score, you’ll get valuable insights into the aspects that require more attention.
For example, from the above picture, it’s evident that at the moment, I should put more effort into connecting with the right people. So, I can think of a proper strategy to improve this aspect, e.g., by using advanced filters to search for contacts.
| 💡 Expert note: While connecting with people from your industry is a great hack to improve your SSI, it also has other advantages:
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This rule states that only 5% of buyers are ready to buy at any given time. Does it mean you should target these 5% and disregard those 95%?
That means your goal shouldn’t be selling here and now. Instead, you should connect and engage with LinkedIn users who might need your product in the future. That’s about continuously popping up on your prospects’ feeds and building a rapport with them. A result? You’ll be the first vendor they’ll think of when they’re ready to make a purchase.
| 💡 Expert note: How to connect smartly The LinkedIn algorithm tracks the correlation between the number of your connections and their activity under your posts. Having many disinterested connections can hurt your SSI and lower your page’s visibility. The way out? Understand your target audience. By knowing the portrait of your ideal customers, you won’t be adding every Tom, Dick, and Harry to your list, hence saving your reputation on the platform. We recommend keeping the number of connection requests under 500 for better results. Seems too time-consuming? With Snov.io, you can maintain this automatically: Besides, you’ll be able to tailor a better LinkedIn strategy. For example, do the majority of your prospects join a particular kind of LinkedIn Groups? Take it as a sign you should be more active in such communities. Are they keen on a particular kind of technology? Create more content that will explain how it works. |
There are LinkedIn users who call themselves “LinkedIn Open Networkers,” or LIONs, for short. These people accept all connection requests from other LIONs, regardless of whether they know each other or not.
Adding the abbreviation “LION” in your headline or About section is a hack many business professionals use on LinkedIn. This attracts the attention of other LIONs and allows you to connect with many users fast. But before doing so, analyze if such an audience is relevant to your business.
As long as you have a clear understanding of who your prospects are, you can find them either with a basic LinkedIn search or with the advanced search feature of Sales Navigator.
And here is the hack — you can do it much faster with LinkedIn automation tools for lead generation.
For example, with the Snov.io LI Prospect Finder, you can build a quality prospect list in seconds. This tool helps you gather leads in bulk from the LinkedIn profiles, search, and company pages:
With just several clicks, you can save prospects to your list and start connecting with them in bulk right on the Snov.io platform. Its LinkedIn Automation Tool lets you set up automated sequences that combine profile views, connection requests, messages, and InMails.
You build the outreach chain, click send, and enjoy connecting with the prospects on autopilot. That’s a good alternative to contacting every prospect one by one from your LinkedIn page.
Nowadays, most people don’t accept connections from random people (and you shouldn’t, either). The reason is that LinkedIn has become a place full of fake and fraudulent accounts.
The number one hack to increase your chances of connecting and building relationships with other LinkedIn users is to send personalized requests and messages. This way, the recipient will know you are a real person interested in building a tight connection with them rather than making a quick sale.
| 💡 Expert tip: Use the automation tools that offer the personalization variables, automatically substituting the parcels of your text with the corresponding prospect data. For example, you can leverage powerful Dynamic content capabilities offered by the automated LinkedIn prospecting tool from Snov.io. It adjusts the content of each message to the particular recipient based on their profile information. As a result, you can send highly personalized connection invitations and messages without sacrificing the human touch. |
Always showcase the most important information at the top of each profile section. Start strong by placing your offer or case study right in the Featured section, then use your About section to clearly communicate your unique value.
Keep this momentum going by strategically arranging every section to guide visitors through your profile smoothly—so they quickly see why you’re the best fit for their needs.
Be the first to know when a prospect moves into the “ready to buy” category. It’s the perfect moment to offer them your products and services.
Look out for any news from your connections. Read their posts on LinkedIn and also look for press releases elsewhere on the web. A quick hack you can use is setting alerts for new posts from the most promising potential customers so their news won’t get lost in your feed.
Long gone are the days when salespeople would come to your door with a generic “Hi, I’m so-and-so. Would you like to buy my product?” While this approach is still being used on social media, it doesn’t work anymore.
Trying to sell right away after connecting with someone on LinkedIn can cost you this connection. If you want to grow your network for good, hold meaningful conversations until a prospect trusts you enough to consider your offering.
Most LinkedIn users are busy people, so don’t be discouraged if your first (or even second) message goes unanswered. Send follow-ups!
Run out of InMail credits? Not a problem. You can get around LinkedIn’s InMail limits with the following hacks.
First, look for Open Profiles. Users with this kind of LinkedIn profile allow free messages even if they’re not connected. Another trick is to utilize your LinkedIn Group membership. It lets you message other members directly without needing a connection.
If none of the above InMail hacks bring you the desired results, ensure you’ve got another channel to connect with prospects. And the matter is not always the limit. Not everybody who has a personal or business page on LinkedIn is actively using this social media.
Studies show that companies that sell through more channels gain market share faster than their competitors.
Go multichannel. For instance, you can grab your prospects’ emails with the prospecting tool and take the conversation outside LinkedIn.
| 💡 Expert tip: Use the automation tools that combine the outreach channels and save you lots of precious time. With Snov.io, for instance, you can manage both your email and LinkedIn campaigns without additional workload. The tool lets you get prospects’ emails, verify them to ensure your list is valid, and combine LinkedIn messages and emails into one robust campaign. With such a multichannel approach, you considerably increase your chances of catching up with your prospects. |
Groups are a place for users with similar interests to share knowledge and experiences. By actively participating in such LinkedIn communities, you can increase your brand visibility, establish yourself as a pundit, and find potential connections.
When your connections comment on someone else’s post, you receive a notification. The same goes for your comments.
You can engage with content shared both in LinkedIn Groups or posted by your connections to increase the chances of appearing in their feeds. That’s a double-win tactic: you position yourself as an industry expert and make others associate your name with the value.
In the future, this may result in valuable opportunities for you — people will want to invite you to industry events or book meetings.
Showing off our product’s unique benefits is actually one of the reasons why we love LinkedIn. On the other hand, constant self-promotion without offering any value to other users is obnoxious. Social media isn’t about non-stop advertising. It’s a place to share knowledge and ideas, hold discussions, and foster relationships.
Maintain the balance in your post by sticking to the 4-1-1 rule. It dictates that for every 6 pieces of content:
The LinkedIn algorithm favors active users. This means the more original content you post on this social media platform, the more visible your profile (and, thus, your brand) becomes. Posting a bunch of articles one day and then disappearing for a week doesn’t work. It’s best to follow a posting schedule, which would depend on your location and industry.
Use LinkedIn posts as a tool to demonstrate your expertise, display favorable feedback from your clients, and advertise your product.
Here’s what our marketing expert, Nika Porobaniuk, has to say:
LinkedIn values consistency. The best approach is to post 3–4 times a week. Posting more frequently, such as once every 24 hours, can lead to older posts ‘stealing the thunder’ from newer ones (or vice versa).
Marketing Specialist at Snov.io
A wonderful hack for growing your audience engagement is posting more interactive content forms such as polls, quizzes, videos, and carousel posts. These formats might help you position yourself as a thought leader and increase your page’s value in the eyes of the LinkedIn algorithm.
How to Post on LinkedIn: A Complete Guide for 2025
February 25 2025
How to Create an Optimal LinkedIn Content Strategy in 2025?
February 14 2025
While self-promotion is not recommended in your everyday posts, you still should use advertisements when they are appropriate. LinkedIn Ads may be quite expensive, but they work wonders for social selling.
According to LinkedIn data, LinkedIn Ad campaigns help companies grow their customer base by 150% in just one month. It looks worth sparing some budget on advertising to benefit from this hack, doesn’t it?
Based on 2023 research from Sagefrog, SEO is one of the most widely used B2B marketing tactics.
And for good reason! Just like any website, a LinkedIn page can be optimized to become more searchable in Google and other search engines. This increases your chances of being seen by potential clients and business partners.
Here are the most effective tips for optimizing your LinkedIn page for search visibility:
Artificial intelligence is virtually everywhere nowadays. And, of course, it’s a good tool for growing your LinkedIn network and increasing your conversions. Still, you must be smart about it. Stuffing your LinkedIn page with AI-generated content is not a hack; it’s a bad practice. It may yield results initially but ruin your reputation if detected.
AI-enhanced tools can help you with:
You should know what works in favor of your LinkedIn growth to consistently reach your sales quota. LinkedIn and market trends change all the time, so you have to adjust your strategy accordingly. Experiment with different approaches and use LinkedIn analytics tools to monitor how they influence your progress.
We know that it’s hard to keep in mind all of the above hacks at once. That’s why we’ve created a checklist for you to consult. Come back to it when you need to review and upgrade your growth strategy.*
Now you know all the essential hacks to start strategically growing your LinkedIn network. Use them in combo with Snov.io tools to connect with the right people on LinkedIn and turn them into customers.
The social media landscape changes all the time, so we’ll add more LinkedIn-related hacks when new trends emerge. Make sure to come back when you need to refresh your knowledge or you feel like your progress slows down.
And one bonus hack for you: Learn how to use LinkedIn to its fullest potential with Snov.io Academy. We need more social selling experts. Become one!
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