There are different types of marketing emails you can send to win over your audience. The choice depends solely on your goals—from sharing exciting new products to announcing events and offering promotions. The more of them you cover, the better your chances of finding interested leads and turning them into happy customers.
Ready to explore the key features and types of emails that supercharge lead generation, targeting, personalization, and sales for businesses of all sizes? Take a sneak peek at our email examples lineup and stash them for your upcoming email campaigns.
Outline
According to Hubspot, as of 2024, 87% of marketers are gearing up to use different types of emails. Why?
Here are the main advantages of using email marketing:
According to the Litmus 2023 State of Email Workflows Report, 41% of users named email marketing the most effective user acquisition channel. It beat out even social media and paid search (16% each).
Email subscribers support this statement. According to a survey by Statista, 27% of consumers said they’d probably buy a product after getting an email newsletter. This shows how powerful and effective email marketing can still be for reaching and connecting with potential customers.
The Consumer Email Tracker 2023 report by the Data & Marketing Association just proves it, saying that:
According to Mailjet’s Inbox Insights 2023 report, 41.8% of respondents opt for email marketing as their primary channel to achieve the highest ROI during economic downturns.
| 👀 Did you know? According to Statista, companies generate an average of $36 for each U.S. dollar invested in email marketing. Notably, the retail, e-commerce, and consumer goods sectors boast the highest return on investment (ROI), reaching $45. |
Different types of emails allow you to tailor your message to various audience segments. For example, you might send promotional emails to prospects interested in your product or service while sending announcements or automatic transactional emails to others. Such a targeted approach increases the relevance of your marketing efforts.
In addition, by delivering relevant messages to your customers, you significantly decrease the chances they would mark them as spam or simply ignore them, thus improving your deliverability rate.
Mixing promotional emails, product updates, customer reviews, and other types of emails can create a strong connection with your recipients. This is because you go beyond pushy sales pitches and provide real value, keeping your audience engaged and building rapport faster.
Lead nurturing is a crucial part of email marketing and sales. If you research your audience’s needs, segment your email list, and focus on providing relevant content, you can grow customer loyalty.
By using different types of emails, you can strengthen your bond with your users and grow customer loyalty. Besides, your new subscribers will become more familiar with your product or service.
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It’s important to guide your customers through each phase of the sales funnel. For example, a weekly newsletter might be more appropriate for those in the awareness stage, while promotional emails might be better suited for those in the decision-making stage.
By experimenting with different types of emails, you can gather enough data on what works best for your target audience. You can try various content formats, email subject lines, or call-to-action to determine which types of emails bring more conversions. All insights you’ll get from your tests will help you continuously optimize your email marketing strategy.
It’s not surprising that email marketing continues to gain popularity across various industries. And according to Statista, the worldwide revenue of this lead generation channel is expected to soar to $17.9 billion by 2027.
So, now that we’ve proved the importance of email marketing, it’s time to dive into the different kinds of emails and when you should use them, whether you want to attract new subscribers or engage existing customers.
Different types of emails for various purposes:
Open and click-through rates of welcome emails are four times higher than of any other marketing email? At this stage, people are interested in what you can offer, so it’s crucial to make a great first impression and ensure your new subscribers feel they are being cared for.
| 👀 Did you know? Welcome email boasts an impressive 91.43% open rate and a stellar 26.90% click-through rate. – Mailmunch 74% of email subscribers expect to receive a welcome email right after hitting the “Subscribe button.” – Omnisend |
⏰When to send?
Welcome emails are typically sent immediately after website visitors subscribe to a newsletter, create an account, or make a purchase. The goal is to engage with email subscribers while their interest in your brand remains fresh.
💌What to include?
Welcome emails commonly include the following elements:
Of course, you don’t have to implement all these simultaneously. Choose and test various options to find the perfect solution for your goals.
Now, let’s explore some welcome email examples you can use in your campaigns.
When people subscribe to your blog newsletter, they’re eager for a quick reply. Send a friendly hello email to introduce yourself or your brand and offer special offers for first-time subscribers.
Once a person subscribes to your service or blog, send them a ‘get started’ message as a helpful guide. It should contain key information on how to kick-start their journey with you. Here’s what Snov.io sends subscribers to help them navigate.
Welcome emails with exciting new offers or flash sales always grab attention. You can include a special discount code or throw in invites to some of your events. In Snov.io welcome emails, we often provide plan upgrades to subscribers who have chosen a Trial plan.
As you can see, we offer a 25% discount to encourage our customers to explore more opportunities for their business growth.
When new users sign up, send them a friendly email to thank them for checking out your products. This is a great way to remind customers they are valued and nudge them closer to a purchase.
→ Get more welcome email ideas and templates from our article 10 Welcome Email Templates That Grow Sales
These marketing messages are intended to inform customers about new offers, latest deals, etc.
⏰When to send?
The best time to send promotional emails depends on your target audience and specific goals. However, some general guidelines can help:
Make sure your email platform schedules emails automatically, adjusting delivery times based on your recipient’s location.
💌What to include?
Depending on your email strategy, your promotional marketing email might cover:
It’s high time to consider some popular promotional email examples.
These types of emails excel at sparking a feeling of excitement and anticipation, making recipients eagerly await what’s to come. Let’s look at the example from Snov.io. We’ve launched our LinkedIn automation tool and informed our users with the following message:
And if you’re interested in gaining more clients with LinkedIn Automation, welcome to our new course! You’ll uncover new LinkedIn lead-generation possibilities and learn how to automate your outreach like a pro.
Such emails boost sales by tapping into customers’ feelings of exclusivity and importance. They can include:
This can be an effective tool to attract and engage customers, boost sales, and expand your email subscriber base. A well-rounded giveaway campaign includes a series of emails tailored to different stages of the process.
This category includes messages that aim to congratulate subscribers on their accomplishments, commend them for using your service, etc. For example, milestone emails are typically sent to clients after subscription renewal or their first purchase, etc.
💌What to include?
Let’s take a look at some examples.
Such emails honor a customer’s purchase or sign-up milestone, recognizing loyalty and encouraging repeat business.
These emails will help keep your subscribers updated on their achievements with your solution and encourage them to engage with your product or service further. Here’s an example from Snov.io:
These emails are an excellent way to foster client interaction and strengthen the customer-brand relationship. Your main goal is to make these messages personalized, including birthday presents such as special offers or discounts.
These automatic messages are triggered by specific customer actions. They confirm, update, or notify clients about various events in real-time.
⏰When to send?
💌What to include?
Now, let’s review some transactional email examples.
Confirmation emails validate the actions recipients have taken. These can be:
As the name suggests, this type of email is typically triggered when a user requests to change their password.
This transactional email usually confirms a purchase after a transaction is complete.
Newsletter emails are regular communications sent to subscribers who have opted in, offering updates, promotions, and valuable content. They serve to engage the audience, foster community, educate, and build relationships between senders and recipients.
💌What to include?
Let’s take a look at some newsletter examples.
Their goal is to provide valuable information, insights, and resources to help recipients enhance their knowledge and skills on specific topics. For example, in Snov.io, we regularly send our users actionable tips we’ve accumulated in our blog posts. Such digests help them improve their sales and marketing campaigns using Snov.io tools:
These emails deliver handpicked material — articles, online reviews, blogs, videos — tailored to recipients’ interests. The goal is to build connections, drive engagement and conversions, and provide meaningful, relevant information.
Announcements and newsletters share similarities but differ in purpose, content, timing, target audience, and format. Newsletter emails provide subscribers with regular updates and information on a specific subject or industry. In contrast, announcements focus on crucial news, product launches, etc.
⏰When to send?
Here are some common scenarios when announcement emails may be sent:
Now, let’s look at some examples of the announcement email.
Let your recipients know about the forthcoming webinars, online courses, or product demos.
The main objective of announcement emails is to inform users about updates and not push them to buy something.
For instance, here at Snov.io, we are tirelessly working on adding new features and improving our tools. So, our users regularly receive this type of announcement email from the Snov.io team. For example:
A privacy policy or terms and conditions update email informs recipients about changes to the rules for using a product or service. It explains how these changes affect their data and the way they interact with the company.
→ Looking for free templates? Check out our blog post!
Whichever type of email you choose for your campaigns, you should know how to get the most out of them.
Here are the key rules for using different types of emails:
To reach the maximum email deliverability score, make sure to use email verification. You don’t want to set up a well-thought-out email drip campaign only to send it to invalid email addresses.
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Despite the growing popularity of email campaigns for lead nurturing, reaching certain age groups can take time and effort. Statista data shows that only 10% of U.S. millennials and 36% of U.S. Gen Zs are ready to buy a product or service after receiving an email newsletter.
| 👀 Did you know? 80% of consumers are likelier to purchase from brands that customize their emails. – Litmus 96% of marketers note the impact of personalization on repeat business, while 94% acknowledge its role in driving sales. – Hubspot |
The term ‘personalization’ is no longer a buzzword. Now, you can create customized campaigns for every user to address their specific needs.
| 🔮 How you can hyper-personalize your emails with Snov.io: With Email Drip Campaigns, you can send personalized emails to bulk recipients using variables. Specific lead details are automatically inserted into the copy, so every user receives a highly targeted message: And owing to the Snov.io Spintax feature, email variations are created automatically based on alternative words or phrases you’ve added. This way, you will personalize your emails and improve email deliverability. |
Email marketing automation is key to improving your daily workflow. Such tools allow you to effectively handle large email volumes without compromising personalization.
Luckily, with the right email marketing automation tools, you can effortlessly breeze through routine email sending and follow-ups. By aligning email delivery with user behavior, you can ensure timely interactions with leads, creating more opportunities for engagement and business growth.
| 👀 Did you know? 49% of marketers are using AI to generate email content. 56% of marketers using AI for content creation report better performance. AI-driven personalization in marketing can boost ROI by up to 70%. |
Incorporating powerful AI email assistants into your email marketing strategy simplifies such tasks as email design, content creation, and optimization.
| 🔮 Ready to automate your marketing emails with AI? Snov.io AI Email Writer is a fantastic collaboration between Snov.io and OpenAI. It helps you create different types of emails for your sales and marketing endeavors in just a few seconds. Choose your desired email type and watch as the tool generates a perfectly tailored email in moments. Alternatively, you can input your own custom prompt into the Email AI Writer. The tool will help you refine your email’s tone and spelling or craft a captivating message from your summary. On top of that, you can translate your email into 36 languages! |
According to Litmus, about 30% of marketers are enthusiastic about investing up to 15% more in integrating email with other channels.
This is not surprising, considering that using a cross-channel outreach strategy significantly increases your lead generation efforts.
When it comes to integration of different types of emails, you can go two ways:
| 🔮 Here’s how Snov.io can help you with email integration:
What’s more, you can add automated actions like profile visits, post likes, and connection requests. And you don’t need to worry about safety! Snov.io offers a dedicated proxy for each LinkedIn account you connect to and works within the carefully researched daily limits. We took care of everything, so all you need to do is connect your LinkedIn account to Snov.io Everything will be automated and controlled from your single Snov.io workspace. |
When deciding which type of promotional email to send, consider the following:
Last but not least, remember to test and analyze data on your emails’ performance over time. This will allow you to transform your communication strategy based on response and engagement metrics.
Phew, the prep work is done! With the latest trends and different types of emails in your arsenal, your email marketing journey is primed for success!
And remember: if you need a reliable tool to automate, personalize, and integrate your emails efficiently, you know where to go. Snov.io is always at your fingertips, ready to help you grow sales.
Happy emailing!
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