Dana Rudenko

Educación y trayectoria profesional

Dana earned a Master’s degree in Philology, and her experience in translation sparked her interest in how even slight changes in wording can influence perception and decision-making. With this background, she fit right in as an editor and, later, as a UX writer.

In 2020, Dana transitioned into marketing, focusing on content and acquisition. By 2023, after a year of Reforge training, she began leading the Product Marketing Team at Snov.io. Today, Dana drives go-to-market strategy, product-led growth initiatives, and retention building.

Experiencia en Snov.io

In over half a decade at Snov.io, Dana contributed to the team’s:

• creative marketing for user acquisition
• UX writing to improve user experience and retention
• product marketing to maximize release impact and grow ARPPU
• growth marketing focusing on activation, retention, and revenue growth