Education & Career Path
Dana earned a Master’s degree in Philology, and her experience in translation sparked her interest in how even slight changes in wording can influence perception and decision-making. With this background, she fit right in as an editor and, later, as a UX writer.
In 2020, Dana transitioned into marketing, focusing on content and acquisition. By 2023, after a year of Reforge training, she began leading the Product Marketing Team at Snov.io. Today, Dana drives go-to-market strategy, product-led growth initiatives, and retention building.
Education
Kyiv National Linguistics University
Master of Arts (M.A.), Philology, Interpreter-Translator (the English language)
Experience at Snov.io
In over half a decade at Snov.io, Dana contributed to the team’s:
- creative marketing for user acquisition
- UX writing to improve user experience and retention
- product marketing to maximize release impact and grow ARPPU
- growth marketing focusing on activation, retention, and revenue growth
Expertise
Go-to-market
Product marketing
Growth marketing
UX
User onboarding
User retention