LinkedIn Account Types Compared: Your Guide To All LinkedIn Premium Plans

LinkedIn has become a game-changer in job hunting and career development. With its continuous growth and adaptability, this platform provides a range of account options that cater to various needs and goals.

Whether you are looking for a job, working in sales or recruiting, or simply want to boost your brand, understanding the different LinkedIn account types will help you unlock your full potential in this dynamic online community.

Ready to discover how LinkedIn can contribute to your professional success?

Off we go!

What are the different LinkedIn account types?

LinkedIn offers various plans for different tastes and purposes. If you are at a crossroads and don’t know which account to choose, we’ve got you covered! 

What is a LinkedIn account?

A LinkedIn account is a personal profile that allows you to use platform features to find leads and job opportunities and promote your brand. You can connect with colleagues, grow your career, show your professional achievements, engage with industry-related content, and much more.

“LinkedIn accounts” and “LinkedIn plans” are often used interchangeably. So, we will use both of these terms in our article as well.

LinkedIn account types: Free vs. Premium vs. Sales Navigator

For those new to the platform, the diversity of its subscriptions may cause some confusion. So, let’s break them down together.

The Basic LinkedIn account is the foundation—it’s free and available to everyone. It allows you to create a professional profile, connect with others, and share your skills and experiences. While the basic plan provides essential networking and prospecting opportunities, you may find some limitations in terms of visibility and advanced profile lookup options.

LinkedIn offers Premium subscription plans for those seeking additional features and enhanced visibility. Unlike the basic account, they give you increased access to profile insights, the ability to see who’s viewed your profile, and improved messaging capabilities.

LinkedIn Premium offers several plans based on your purpose, such as Premium Career, Premium Business, Recruiter Lite, including Sales Navigator.

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Now, let’s talk about LinkedIn premium account types in more detail.

LinkedIn Premium account types

LinkedIn provides a range of paid Premium subscriptions. The good news is that you can try all Premium features for free for one month😉.

Here is a list of LinkedIn Premium accounts:

• LinkedIn Premium Career account
• LinkedIn Premium Business account
• LinkedIn Sales Navigator account (Core, Advanced, Advanced Plus)
• LinkedIn Recruiter Lite account
• LinkedIn Recruiter account
• LinkedIn Learning account
• LinkedIn Premium Company Page account

LinkedIn Premium Career account

Looking to land your dream job and grow in your field? Premium Career plan is just what you need! This type of subscription helps you navigate your professional journey confidently and efficiently.

LinkedIn Premium Career account features:

• 5 InMail credits per month. Open the door to new opportunities with personalized messages to key contacts.
• Profile views. Gain insights from the last 365 days on who’s viewed your profile and browse other people’s accounts anonymously.
• Open profile. Ensure any recruiter (and other people on this platform) can contact you, even if they are not in your network.
• Job and applicant insights. Understand how you measure up in the applicant pool.
• Top applicant. Receive job recommendations where you’re a leading candidate.
• Company insights. Follow the latest trends and opportunities within your target companies.
• Resume insights. Use actionable feedback to fine-tune your resume on LinkedIn so that it stands out to any recruiter.
• LinkedIn Learning. Access over 21,000 courses to expand your knowledge and skill set.
• Interview preparation tools. Land your dream job with expert advice, practice tools, and personalized feedback.

LinkedIn Premium Business account

This LinkedIn account is perfect for you if you want to grow your network, connect with the right people, and propel your professional brand to new heights.

LinkedIn Premium Business account features: 

• 15 InMail credits per month. Reach out and nurture valuable connections.
• Unlimited search. Connect with the right professionals with no limits.
• Profile views. Gain insights into who’s been viewing your profile over the past year.
• AI-powered coaching with LinkedIn Learning. Elevate your skills and professional brand.
• Company Insights. Research businesses that are relevant to your field.
• Custom Button. Encourage people to view your website with a special CTA featured on your page.
• Featured profile content. Pin the key content to your profile’s top to stay credible.
• AI profile writing assistant. Use AI-powered suggestions to make your profile outstanding. (This feature is limited to certain countries).

Wonder how you can optimize your LinkedIn profile to turn it into a powerful sales tool? Download our free guide and transform your account today!

LinkedIn Sales Navigator accounts

LinkedIn Sales Navigator is your top solution for sales automation on this platform. Unlike the basic LinkedIn account, Sales Navigator provides users with 50 InMails, advanced filters for profile lookup, and loads of additional benefits.

More about LinkedIn search filters: Basic LinkedIn account users have access to filters like: Name Industry Language School Title Sales Navigator users will enjoy additional filters such as: Company size Job title Recent LinkedIn activity Seniority level Company Revenue Recent leadership changes Years in current position

You can choose from the following subscriptions:

• LinkedIn Sales Navigator Core
• LinkedIn Sales Navigator Advanced
• LinkedIn Sales Navigator Advanced Plus

Let’s discuss each of them below.

LinkedIn Sales Navigator Core

This plan includes all the essential business features and lets you easily find leads in your target market.

LinkedIn Sales Navigator Core account features:

• Insights on profile views. Find leads that go in line with your ideal customer profile.
• Unlimited people browsing. Connect with the right professionals with no limits.
• Custom lead and account lists. Manage your workflow and track LinkedIn leads better.
• Lead saving. Save leads to track their activities.
• Company insights. Get informed on company growth trends to enhance your outreach strategy.
• Profile views. Gain insights from the last 365 days on who’s viewed your profile, providing valuable networking opportunities.
• Lead and account recommendations. Automate your lead generation on LinkedIn.
• Sales Navigator mobile app. Connect with leads and build relationships on the go.

As you can see, Sales Navigator Core is the first of LinkedIn’s three sales plans. It is designed for professionals seeking new clients, partners, or buyers and provides a solid foundation with options like advanced lookup, InMail messaging, and Lead Recommendations.

It also offers a perfect opportunity for LinkedIn automation as it can be combined with solutions like Snov.io LinkedIn Automation Tool.

LinkedIn Sales Navigator Advanced

This LinkedIn account type is ideal for seasoned sales professionals and teams. The plan enhances your capabilities by incorporating all the essential features of Sales Navigator Core, along with additional enhancements.

Features of the Sales Navigator Advanced account that are not included in the Core subscription:

• Account IQ. Streamline account research and planning.
• TeamLink. Leverage your company’s network to uncover the optimal approach to prospect and customer accounts.
• Buyer Intent signals. Receive notifications when potential leads express interest in your company.
• Smart Links. Transform your content into a shareable link and monitor recipient engagement.
• Usage Reporting. See how your sales team performs on Sales Navigator.
• Enterprise license management. Manage multiple licenses for your team.

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Sales Navigator Advanced Plus

This comprehensive plan offers Core and Advanced features along with powerful CRM integration capabilities for enterprise sales teams.

Features of the Sales Navigator Advanced Plus that are not included in other accounts:

• Integrations with CRM platforms like Microsoft Dynamics 365 Sales, Salesforce, or HubSpot’s Smart CRM.
• Data Validation. Be informed when contact information is outdated (e.g., when a contact has changed jobs).
• Lead/Contact Creation. Create new CRM leads and contacts from Sales Navigator.
• ROI reporting. Get ROI reports showing how much value you’ve received from Sales Navigator.

LinkedIn Recruiter Lite account

LinkedIn Recruiter Lite plan enhances your candidate screening process, helping you find the perfect talent for your team.

With 2,000 unique profile views per day, it helps any recruiter to expand your talent pool and identify ideal candidates.

LinkedIn Recruiter Lite features:

• 30 InMail credits per month. Craft personalized messages that are brief, powerful, and customized to suit the profiles of your high-priority candidates.
• InMail reports. Get insights into how your InMails perform.
• Free job posting. Advertise open positions at your company by creating a free online job post on LinkedIn.
• Daily candidate recommendations. Get personalized candidate recommendations based on your lookup and messaging activity in your projects.
• Candidate search alerts. Get notified when new candidates meet your criteria.
• 20+ advanced search filters. Use more than 20 filters, including job titles, companies, keywords, etc., to look for qualified candidates.
• Smart suggestions. See recommended filters to help you quickly find candidates.
• Templates. Use templates to send messages to candidates without recreating the same message each time.
• Projects for organization and tracking. Organize and monitor your lookup results and job applicants and sourcing activities in one central location to track your candidates effectively.

LinkedIn Recruiter account

This plan enhances the process of filling specialized roles by providing access to an unlimited talent pool on LinkedIn, consisting of over 930M professionals.

LinkedIn Recruiter features: 

• 40+ advanced lookup filters. Quickly refine your criteria based on skills, experience, company size, and more.
• Unlimited candidate profile views. As a recruiter, explore potential candidate skills, experiences, recommendations, and more without limits.
• 150 InMail credits per month. Engage more with high-priority candidates and increase the chances of a positive response.
• AI assistance. Craft personalized messages tailored to each candidate’s profile information.
• Advanced analytics. Track the performance of your messages, the effectiveness of your job postings, candidate progress, and tool utilization.
• Custom reporting. View personalized reports tailored to specific metrics and goals.
• CRM Integration. Sync your CRM to LinkedIn Recruiter to nurture relationships with candidates.
• OpenToWork filter. Spotlight candidates who are actively seeking job opportunities.
• AI-powered Recommended Matches. Uncover hidden talent by offering tailored candidate recommendations based on extensive profile data analysis.
• Applicant tracking system (ATS) integration. Import candidate information from LinkedIn Recruiter to your ATS, minimizing the need for manual data entry and centralizing candidate management.

LinkedIn Learning account

This online platform offers expert-led courses to enhance business, technology, and creative skills. With over 5,000 personalized courses, learners can find content matching their interests and goals. Completed courses can be showcased on LinkedIn profiles.

A LinkedIn Learning account unlocks the entire platform, allowing you to explore subjects and track progress. Tailored recommendations assist in finding courses aligned with skill development objectives. Many courses include exercise files, assessments, and video transcripts. Learners can provide feedback and download videos offline.

You can choose between two subscriptions:

1. LinkedIn Learning Career:

• Designed for professionals seeking in-demand skills.
• Over 21,000 expert-led courses expand knowledge.
• Direct messaging with 5 InMail credits a month.
• Professional Certificates from Zendesk, Microsoft, Twilio, and more.

2. LinkedIn Learning For Teams:

• Tailored for organizations upskilling their workforce.
• Team access to the course library for collaborative learning.
• Multiple licenses and progress tracking for administrators.
• Insights on the team skills for assigning relevant courses.

LinkedIn Learning empowers individuals and teams to stay ahead, adapt to industry demands, and drive innovation. It offers comprehensive skill development solutions.

Want to upgrade your sales skills for free? Join the Snov.io Academy course to learn how to generate leads on LinkedIn and boost your prospecting and outreach!

LinkedIn Premium Company Page account

LinkedIn’s 2024 innovation, the Premium Company Page account, helps you stand out and convert more LinkedIn members into clients for your business.

It grants access to exclusive features, which all LinkedIn Premium Company Page admins can use.

LinkedIn Premium Company Page account features:

• Custom call-to-action (CTA) button. Encourage your prospects to take a desired action by adding a custom CTA button, such as Visit website, Contact us, and more. This button will appear at the top of your page, your page posts in the LinkedIn feed, and search results.
• Who’s visited my Page. See who visited your page weekly and invite them to follow you.
• Custom testimonial. Share your client testimonial on your page to add credibility to your profile and build trust. Place their quote and image at the top of your page.
• Credibility highlights. To make your profile more outstanding, add your unique strengths to the About page. These can be certifications, awards, rankings, or other company highlights.
• Auto-invite engaged members to follow your Page. Automatically invite all-degree LinkedIn connections who have engaged with your content to follow your company page.
• LinkedIn Premium logo. Enjoy a golden LinkedIn IN logo at the top of your page header and make your profile stand out.
• AI-powered post writing assistance. Create drafts of your posts with AI to save time and engage with more people who’ll read your content.

Which LinkedIn account type is good for me?

Determining the most suitable LinkedIn account type for your professional objectives is crucial. Here’s a little memo to help you differentiate between various plans:

Let’s explore the ideal LinkedIn account based on your specific requirements.

LinkedIn Premium Career

LinkedIn Premium Career is tailored for those focused on advancing their career or actively seeking new opportunities. This account enhances LinkedIn visibility, facilitates networking with industry professionals, and provides valuable insights to streamline your job-finding process.

LinkedIn Premium Business

Entrepreneurs and business owners who want to expand their network and grow their brand awareness should try LinkedIn Premium Business. This type of LinkedIn account offers tools for lead generation, collaboration, and business networking to help establish a solid online presence.

LinkedIn Sales Navigator Core

Sales professionals seeking to manage leads and build strategic relationships effectively will find LinkedIn Sales Navigator Core invaluable. This account type equips you with advanced lookup tools, lead management features, and insights to enhance your sales efforts.

LinkedIn Sales Navigator Advanced

This LinkedIn account is a top choice for sales professionals looking to elevate their lead generation and relationship management strategies. It offers targeted outreach options, CRM integration, and enhanced insights for optimized sales performance.

LinkedIn Sales Navigator Advanced Plus

Sales teams requiring advanced lead generation and relationship management solutions will benefit from LinkedIn Sales Navigator Advanced Plus. This LinkedIn account offers additional features for sales growth, such as more InMail credits, search filters, and comprehensive CRM integrations.

LinkedIn Recruiter Lite

If you’re a recruiter or talent acquisition professional, consider the LinkedIn Recruiter Lite plan. This LinkedIn account simplifies applicant tracking, offers sufficient InMail credits, and provides basic reporting and analytics for effective hiring processes. Moreover, the LinkedIn Recruiter Lite account may become an efficient candidate management tool.

LinkedIn Recruiter

Organizations and recruitment teams will enhance their talent acquisition strategies with LinkedIn Recruiter’s options. LinkedIn Recruiter provides advanced candidate sourcing tools plus CRM and ATS integrations for seamless recruitment processes and team collaboration.

LinkedIn Learning

If you are a professional aiming to enhance your skills and knowledge across various domains, you will benefit from LinkedIn Learning. It provides access to diverse courses, personalized recommendations, and the possibility of gaining business knowledge. Later on, you may share your new talents with your LinkedIn community.

LinkedIn Premium Company Page

LinkedIn Premium Company Page may become a reliable lead-to-customer conversion tool for your business. If you want to make your page stand out and attract more potential customers, it must become your go-to solution.

Final word

Choosing the right LinkedIn account type depends on your specific goals. Today, the platform offers vast opportunities to choose from. You can optimize your networking, career growth, sales efforts, recruitment processes, or skill development. All you have to do is align your professional objectives with the features and benefits of each LinkedIn account.

We hope this article helped you evaluate and compare all options and choose the plan that suits you best.

Not ready for LinkedIn Premium?

Remember that the Snov.io LinkedIn Automation Tool will boost your LinkedIn outreach even if you’ve got a basic account.