Education & Career Path
Holding a degree in Social Communication, Micaela began her career in copywriting and digital marketing, with a focus on SEO, inbound, and email marketing. Over time, she shifted her expertise toward UX writing, content architecture, and SaaS product localization.
This cross-functional path through marketing, support, and product strengthened her specialization in adapting content for different contexts while preserving clarity, intent, and natural-sounding LATAM Spanish.
Universidad Católica de Santiago del Estero
Licenciatura en Comunicación social, Comunicación social
