Micaela Houriet

Education & Career Path

Holding a degree in Social Communication, Micaela began her career in copywriting and digital marketing, with a focus on SEO, inbound, and email marketing. Over time, she shifted her expertise toward UX writing, content architecture, and SaaS product localization.

This cross-functional path through marketing, support, and product strengthened her specialization in adapting content for different contexts while preserving clarity, intent, and natural-sounding LATAM Spanish.

Experience at Snov.io

At Snov.io, Micaela:

• Localizes product content and help centers from English into Spanish
• Adapts UX copy, onboarding flows, and automated messaging
• Ensures terminology and tone consistency for LATAM audiences
• Collaborates with Product, Marketing, and Support teams
• Supports projects involving Portuguese adaptation