Micaela Houriet

Content & LATAM Localization Specialist (ES)

Micaela specializes in translating and localizing content from English into LATAM Spanish at Snov.io. Her work covers product pages, help centers, onboarding flows, UX copy, and educational materials, always with a strong focus on clarity, cultural context, and brand consistency. With a background in Social Communication, SEO, UX writing, and product documentation, she focuses on adapting global messaging so it feels natural, useful, and aligned with the user experience across Spanish-speaking markets.

Education & Career Path

Holding a degree in Social Communication, Micaela began her career in copywriting and digital marketing, with a focus on SEO, inbound, and email marketing. Over time, she shifted her expertise toward UX writing, content architecture, and SaaS product localization.

This cross-functional path through marketing, support, and product strengthened her specialization in adapting content for different contexts while preserving clarity, intent, and natural-sounding LATAM Spanish.

Education

Universidad Católica de Santiago del Estero

Licenciatura en Comunicación social, Comunicación social