Maryna Toryshchak

Education & Career Path

Maryna holds a Master’s degree in Philology, which shaped her strong command of language, communication, and cross-cultural messaging.

In 2015, she began her career as a link-building specialist and an SEO copywriter, working in several IT companies. This background empowered her with SEO-driven content writing skills. From 2022 to 2025, she occupied a content writer position, crafting guest posts for various platforms and covering a wide range of B2C and B2B topics. This experience helped her develop tone versatility and gain deeper knowledge of various aspects in both realms.

Over time, Maryna has entirely switched to B2B and dedicated her efforts to it ever since. She found her professional niche in creating value-driven guides, software comparisons, and reviews for SaaS and AI-conscious audiences. Her background in linguistics, combined with hands-on content experience, allows her to craft messaging that is both precise and engaging.

Today, she produces valuable content to help marketing and sales teams connect more effectively with their prospects and build trust at every stage of the funnel.

Experience at Snov.io

As a Content Expert at Snov.io, Maryna has:

• Created educational, SEO-enhanced content tailored to B2B audiences in general and SaaS brands specifically
• Contributed to building a consistent brand voice across blog articles, landing pages, and product-led materials
• Researched industry trends and transformed them into practical, easy-to-implement steps and tips
• Collaborated with Snov.io’s marketing and product teams for content alignment with business goals and users’ needs