Maryna Toryshchak

Content Expert at Snov.io

Maryna is a creative copywriter specializing in B2B and SaaS. She entered the world of copywriting in 2015, creating SEO-first content pieces and later guest posts across both B2C and B2B topics. Gradually, she pivoted her expertise toward B2B.

Maryna strongly believes that high-quality content plays a critical role in helping businesses scale. That is why she creates insightful materials to help companies contact their audiences and convert their attention into business relationships and deals. She is passionate about clearly structured content and transforms complex concepts and ideas into simplistic, ready-to-use guides for B2B teams with innovation top of mind.

Core themes:

Lead generation

B2B content strategy

SaaS marketing

Multichannel outreach

Outbound tips and tools

Education & Career Path

Maryna holds a Master’s degree in Philology, which shaped her strong command of language, communication, and cross-cultural messaging.

In 2015, she began her career as a link-building specialist and an SEO copywriter, working in several IT companies. This background empowered her with SEO-driven content writing skills. From 2022 to 2025, she occupied a content writer position, crafting guest posts for various platforms and covering a wide range of B2C and B2B topics. This experience helped her develop tone versatility and gain deeper knowledge of various aspects in both realms.

Over time, Maryna has entirely switched to B2B and dedicated her efforts to it ever since. She found her professional niche in creating value-driven guides, software comparisons, and reviews for SaaS and AI-conscious audiences. Her background in linguistics, combined with hands-on content experience, allows her to craft messaging that is both precise and engaging.

Today, she produces valuable content to help marketing and sales teams connect more effectively with their prospects and build trust at every stage of the funnel.

Education

Nizhyn Gogol State University

Master’s degree, Philology (English Language and Literature), Faculty of Foreign Languages

Experience at Snov.io

As a Content Expert at Snov.io, Maryna has:

Created educational, SEO-enhanced content tailored to B2B audiences in general and SaaS brands specifically
Contributed to building a consistent brand voice across blog articles, landing pages, and product-led materials
Researched industry trends and transformed them into practical, easy-to-implement steps and tips
Collaborated with Snov.io’s marketing and product teams for content alignment with business goals and users’ needs

Expertise

B2B and SaaS lead gen

SEO content strategy

Sales outreach

Email and LinkedIn communication

Content structuring and clarity

Research-based copywriting