In this article, you’ll learn how Snov.io tracks statistics in your LinkedIn campaigns and how to monitor the results of LinkedIn actions in your sequence.
After launching a campaign with automated LinkedIn actions –>, you can review its results and analyze performance on the Statistics dashboard.
How to review LinkedIn statistics
To access the statistics dashboard, click on a campaign from the campaign list. The General statistics section provides an overview of your campaign’s total activity and key performance indicators (KPIs).
- Contacted: This metric shows the number and percentage of recipients who received at least one LinkedIn message.
- Replied: This metric indicates the number and percentage of recipients who responded to at least one message (includes replies to regular messages and messages added to connection requests).
The metrics “Unsubscribed” and “Not Reached” are only tracked in campaigns that include email steps.
Below the general statistics, you can find more detailed metrics for the LinkedIn actions in your sequence.
In multichannel campaigns, email metrics are displayed by default. Switch to the LinkedIn tab to view LinkedIn metrics.
To view statistics for a specific time period—this week, this month, all time, or a custom period—select the desired option on the right side and the results for the selected time will appear.
The graph shows the metrics for actions included in your sequence. If a metric is disabled in the statistics, it means that this specific LinkedIn action has not been included in your sequence.
Here is the explanation for each metric:
Connection requests:
The total count of connection requests sent to prospects as part of this campaign. This metric shows the total number of prospects who received your connection request. It does not include requests that were unsuccessful or skipped. Reasons for failure or skipping may include:
- The prospect’s LinkedIn profile either doesn’t exist or has an incorrect URL.
- You previously sent a connection request to this prospect, which was either rejected or remains pending.
- The prospect is already one of your connections.
If many of your requests are rejected or left pending, LinkedIn may temporarily restrict your account –>
Successful connections:
The number and percentage of recipients who accepted your connection request.
The acceptance rate is one of the most important metrics — successful connections determine how many prospects you can send a LinkedIn message.
If your acceptance rate falls below 20%-30%, it may indicate that your connection requests are not personalized enough or that your recipients aren’t interested.
A generic message is less likely to grab prospect’s attention. To increase successful connections, use Spintax and Dynamic content variables to make your messages unique and targeted.
Connection request replies:
When you send a connection request with a message, Snov.io will log this in the statistics if the prospect replies.
If a recipient replies to a message in the connection request, the sequence will pause for them, regardless of the reply’s sentiment. You can resume the campaign for these recipients from the Recipients tab by changing their status to Active.
Sent messages:
The total number of messages sent to prospects using the “Message” action in this campaign.
This metric includes initial messages, follow-ups, and connection request messages.
Message replies:
The number and percentage of recipients who responded to your LinkedIn message at least once during this campaign. This metric includes only replies to direct messages, not connection requests.
To improve you reply rate, send relevant messages that address the recipient’s needs or interests. Follow-up those who don’t respond with additional value propositions or questions. If you don’t receive a response on LinkedIn, try following-up via email.
Post likes:
The total number of prospects’ posts liked on LinkedIn using the “Like” action in this campaign. This count may be lower than the total number of recipients if some prospects do not have any posts.
While this metric doesn’t directly affect campaign success, it indicates how many prospects’ content you have interacted with. In some cases, this interaction may lead to a conversation or a successful connection.
Profile follows:
The total number of prospects’ profiles followed using the “Follow” action in this campaign.
Profile views:
The total number of profiles viewed using the “View Profile” action in this campaign.
If you wish to track the activity of specific LinkedIn accounts, you can do this on the LinkedIn accounts –> page.
If you have a question that we haven’t covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We’re here to assist you!
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