In this article, you'll learn how recipients are used in Snov.io to help you manage your outreach limits when you run campaigns.
How recipients are used in Campaigns
How recipients are used in LinkedIn Automation
Your recipient limit is the number of prospects you can contact through Email Campaigns, LinkedIn Automation, or Multichannel Campaigns, including both email and LinkedIn actions.
You can check the number of Recipients included in your plan on the Billing page.
What is a recipient limit
The limits in Snov.io automatically reset at the end of each billing period — every 30 days for monthly plans or every 360 days for annual plans.
Track it using the Limits reset timer on the right. If you make a one-time upgrade for a month, your recipient limit will be available for 30 days starting from the day you purchase the plan.
| Plan | Recipient limit |
|---|---|
| Free | 100 recipients |
| Starter | 5,000 recipients |
| Pro S | 25,000 recipients |
| Pro M | 50,000 recipients |
| Pro L | 100,000 recipients |
| Ultra | 200,000 recipients |
How recipients are used in Snov.io Campaigns
1 recipient is used when you send the first email or LinkedIn action to a prospect in a multichannel campaign. All follow-ups to that prospect during the same billing period are free.
| Tool | How to use | How recipients are charged |
|---|---|---|
| Multichannel Campaigns *available on all plans |
Send personalized outreach via email and LinkedIn to increase engagement and response rates. | 1 recipient is used when you contact a prospect through email or LinkedIn actions in your campaigns.
This charge applies only to the first email or LinkedIn action you send to that prospect. Any follow-up emails or LinkedIn actions to the prospect (in the same campaign or a different campaign) are free until the end of the current billing period. You can check your current billing period in your Billing settings. Note: Sending a test email from Campaign settings also counts as using 1 recipient. |
| Prospect's profile *available on all plans |
Reach out to a prospect via email or LinkedIn message right from their profile — your message will be saved in the communication history. | 1 recipient is counted when you send an email or LinkedIn message directly from a prospect's profile.
This charge applies only to the first email or LinkedIn message you send to that prospect within the current billing period (30 days). All follow-up messages to the same prospect — whether sent from their profile, in a campaign, or in new campaigns — are free until the end of the billing period. If you've already contacted the prospect through a campaign this month, any additional emails or messages sent from their profile will also be free during the same billing period. If you're using LinkedIn Automation as a separate subscription, sending a LinkedIn message directly from a prospect's profile does not use any recipients. Recipients are only charged if you send an email. |
| LinkedIn Automation *available as a separate subscription |
Run LinkedIn sequences from connected profiles. | Sequences with LinkedIn actions only do not use recipients.
When you use LinkedIn Automation as a standalone subscription without a plan, LinkedIn outreach is unlimited. Recipients are only charged when your campaign includes email steps. |
How recipients are used with LinkedIn Automation
With a LinkedIn Automation subscription, your account still includes 50 credits and 100 recipients for finding and contacting prospects via email. This lets you test multichannel campaigns that combine LinkedIn actions and emails.
To collect prospects for LinkedIn campaigns, use the LI Prospect Finder extension or LinkedIn Search in the app.
Select the Save without emails option in either tool. Prospects will be saved with their LinkedIn URLs, which are required for LinkedIn Automation.
Then, create a sequence that includes LinkedIn actions, and no recipients will be charged.
If you have questions, contact our Customer Care team at help@snov.io or via live chat. We’re here to help.
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