What if I say you can effortlessly manage your LinkedIn connections, track every conversation, and never miss a follow-up? Sounds too good to be true? But actually, it is! The trick is to merge your LinkedIn with the right CRM.
A good LinkedIn CRM simplifies your workflow while helping you boost your productivity and lead generation. By managing all your connections in one place, you can supercharge your sales process and easily convert leads into clients.
In this article, I will analyze the best CRMs for LinkedIn and recommend how to choose the perfect fit for your business. Ready to take your LinkedIn game to the next level?
Let’s get started!
Outline
Why you need a CRM with LinkedIn integration
Building strong customer relationships is key to having it all in the world of digital-first communications. Whether your client comes from LinkedIn or elsewhere, they expect personalized interactions and quick responses.
Although LinkedIn offers unparalleled opportunities for lead generation and sales, effectively managing the connections can become overwhelming without the right tools. That’s where a CRM with LinkedIn integration comes in handy.
So, how does it help? Let’s explore why you need CRM integration with LinkedIn for your business:
- Keep everything in one place: Automatically sync LinkedIn contacts and messages to your CRM and have a complete and organized overview of every client’s information at your fingertips.
- Improve your productivity: Optimize your workflow by eliminating manual data entry. With built-in LinkedIn automation tools, you can also put most interactions with leads on autopilot and save time for more meaningful interactions.
- Personalize your outreach: Access LinkedIn profile details directly within your CRM and leverage them to create engaging and personalized messages tailored to each lead.
- Enhance your follow-ups: CRM integration with LinkedIn lets you schedule follow-up messages and track interactions with your leads across platforms. Plus, you can set automated reminders to ensure you take advantage of every chance to nurture a lead.
- Get detailed performance insights: Monitor LinkedIn activity to analyze your sales team performance and get valuable insight into trends, engagement, and more to refine sales strategies for better outcomes.
Best CRMs for LinkedIn integration
In this section, I will outline the best solutions on the market, highlighting their key features, benefits, and how they can enhance your LinkedIn outreach and relationship management.
Without further ado, here’s the list of the best LinkedIn CRMs:
- Snov.io
- Zoho
- Hubspot
- Salesforce
- Octopus
1. Snov.io
Snov.io is a comprehensive sales and lead generation platform. It provides a sales CRM ecosystem that allows you to easily organize your leads and customer management processes.
You can integrate Snov.io with LinkedIn using the LinkedIn Automation Tool and import LinkedIn leads directly into the CRM. In addition, you can link up all your interactions in one place, and use various automation features to effectively move your prospects through the funnel.
Snov.io CRM integration with LinkedIn optimizes your workflow by scraping and enriching lead data directly from LinkedIn profiles. The platform supports every stage of your sales pipeline—from prospecting to nurturing.
Key features:
- LI Prospect Finder: Leverage the free extension to run the email search on LinkedIn and save prospects enriched with their profile details directly to the CRM.
- Extensive built-in CRM: Sign up in Snov.io and access the robust CRM functionality to find, verify, manage, and convert leads in one place.
Join forces with your team with unlimited teamwork support, manage your sales processes with easy-to-use drag-and-drop pipelines, and organize your workflow with a unified calendar that seamlessly syncs with Google Calendar. No double bookings or missed follow-ups anymore!
- LinkedIn Automation Tool: Put your daily LinkedIn workflow on autopilot and enhance your lead generation and outreach efforts. Maintain consistent engagement and ensure a smoother and more efficient sales journey by automating LinkedIn actions, like profile visits, post likes, connection requests, messages, and InMails.
- Complete security and safety: Snov.io prioritizes your data safety with location-based proxies for LinkedIn accounts, cloud-based operations that allow campaigns to run even when your computer is off, and smart safety limits with realistic delays to simulate human behavior and protect your account from restrictions.
- Automatic SSI increase: In Snov.io, you can measure your Social Selling Index and receive recommendations for improvement. The best part is that automated actions made without the LinkedIn automation tool allow you to grow your SSI without any effort at all.
- Comprehensive analytics: Get the overall view of your progress by tracking profile engagement, connection success rates, and key campaign metrics in Snov.io to get an overall view of your progress. With an intuitive interface and easy-to-navigate dashboards, you can create custom reports to focus on certain KPIs necessary for your goal.
Pricing: Free trial available. Monthly plans start at $39, and the LinkedIn account slot is $69*.
*Please note that all prices mentioned in the article may change, so I recommend checking the pricing on the platform’s website.
2. Zoho
Zoho offers a cloud-based CRM solution to organize and manage customer information. To integrate with LinkedIn, you can use the Zoho LinkedIn Sales Navigator extension, which lets you export leads directly to Zoho CRM and manage interactions with them.
Key Features:
- Data sync: Import LinkedIn profile data into Zoho CRM for centralized lead management.
- AI-powered updates: Zia AI can automatically update lead and contact details, pulling the most current information from LinkedIn.
- Lead recommendations: Zoho suggests leads based on your contact history, helping you discover new opportunities and grow your pipeline.
Pricing: Free trial available. Monthly plans with Sales Navigator integration start at €35.
3. HubSpot
HubSpot CRM provides integration through Sales Navigator. This platform lets you access LinkedIn insights directly within the CRM, enriching contact profiles with social data. HubSpot also offers various automation features that allow you to manage LinkedIn conversations and interact with LinkedIn-based leads within the CRM.
Key Features:
- Sync with Sales Navigator: Leads assigned to specific users in the Salesforce CRM are automatically imported into Sales Navigator and linked to the same users on the platform.
- Automation: With this tool, you can automate LinkedIn follow-ups, email sequences, and reporting to optimize workflows.
- Mobile-friendliness: The integration is mobile-friendly, so you can access all features from your phone or tablet and manage your leads on the go.
Pricing: Free tools available. Monthly plans with LinkedIn integration start at $100 and require a Sales Navigator subscription.
4. Salesforce
The Salesforce LinkedIn integration is available through the AppExchange, allowing sales teams to leverage Sales Navigator seamlessly within their CRM. This integration enables more targeted prospecting and automated data flow between the platforms.
Key Features:
- LinkedIn Sales Navigator integration: View LinkedIn lead and account data directly within the Salesforce CRM.
- Further recommendations: The tool provides suggestions on potential leads based on Salesforce data combined with LinkedIn’s algorithms.
- InMail and message integration: InMails and messages will be automatically shown in Salesforce.
Pricing: Free trial available. Monthly CRM plans with access to AppExchange start at $100.*
* Although the LinkedIn Sales Navigator App is free, it requires Advanced or Advanced Plus Sales Navigator subscriptions, which start at $125 per month.
5. Octopus
Octopus CRM mainly focuses on LinkedIn automation, helping users manage connections and outreach campaigns. The platform lets you automate actions like connection requests, messaging, and profile visits.
Key Features:
- User-friendly interface: Octopus provides a simple interface that doesn’t require extra technical skills.
- Automation tool: Automate profile views, connection requests, and messages to maintain consistency in your communication.
- Campaign tracking: Track and analyze key metrics on your outreach performance with basic reporting.
Pricing: Free trial available. Monthly plans start at $9.99 with limited export/import options and minimal features available.
→ Discover the best LinkedIn analytics tools for 2025
How to choose the best CRM for LinkedIn
With so many solutions available, you may wonder how to choose the best CRM LinkedIn integration for your needs. No worries – I’ll get you covered.
With the list of main things to consider when choosing a LinkedIn CRM, I’ll guide you through the process and help you make the best choice. Let’s get into it.
Compatibility of integration
One of the most crucial factors to consider when choosing a CRM is the quality of integration. Explore how well the CRM integrates with LinkedIn. A good LinkedIn CRM should support Sales Navigator and allow you to sync contacts, messages, and profile data effortlessly.
A seamless LinkedIn integration with CRM ensures smooth data syncing and easy access to all details, reducing the need to switch between platforms and thus allowing you to streamline your sales process.
Compliance with your business needs
Consider your business’s requirements when choosing a CRM for LinkedIn. Are you a small business seeking versatility and ease of use? Or is your company larger and requires more complex functionality and scalability?
Determine the volume of leads you manage, the complexity of your sales cycle, and your team’s familiarity with CRM tools. A CRM that aligns with your needs will improve adoption rates and overall efficiency.
Automation features
Check if the LinkedIn integrations you are choosing from offer some automated features. Automation significantly boosts productivity and allows you to drive more results with less effort.
Look for a CRM that automates routine tasks like data entry, follow-ups, lead tracking, etc. LinkedIn automation allows you not only to save time but also to ensure you don’t miss any critical step in the sales or networking process.
Customization options
Like every business, you may have your unique workflows. So, to choose a CRM that perfectly fits your business processes, consider its customization options.
Such options may include customizable pipelines, fields, and reporting dashboards. A professional LinkedIn CRM must adapt to your business rather than forcing you to change your processes to fit the software.
Scalability and pricing
Your CRM should grow with your business. Choose a solution with affordable entry-level pricing that fits your current needs while offering advanced features you can unlock as your operations grow.
Explore the pricing structure carefully, including potential hidden costs for integrations or premium tools. My expertise shows that the best option doesn’t always have to be the cheapest or the most expensive. Assess each pricing plan’s contents and choose the one offering the most value for a reasonable price.
Usability
A CRM should be easy to use and fit smoothly into your daily workflow. Look for a user-friendly CRM that doesn’t require specific technical knowledge and doesn’t take forever to figure out.
Simple navigation, clear dashboards, and an intuitive interface make working with CRM more accessible and convenient, and thus enhance productivity and efficiency. Besides, easy-to-use LinkedIn CRM ensures faster adaptation for your team. The sooner they’ll stick with it, the better results you’ll get.
Analytics and reporting
A good CRM LinkedIn integration provides reports on the key analytics that help you make data-driven decisions. Look for tools that track LinkedIn activities, engagement metrics, and overall sales performance.
These insights give you a better understanding of what should be improved and help you refine your strategies for better results. By analyzing key metrics on your activity, you can also optimize your lead generation efforts and close more deals.
|
🎁 Grab a FREE GUIDE to learn how to boost your lead generation and grow your sales through social selling on LinkedIn! |
Although these recommendations are versatile, remember that your needs and objectives should always be the key factor. So, ensure the features and capabilities of your chosen CRM system align with your business goals.
Focusing on your unique needs and priorities enables you to choose the solution that will strengthen your lead generation strategy and increase your overall performance on the platform.
How to integrate Snov.io with LinkedIn
Step 1. Select a plan
Sign up for Snov.io and select a plan that allows integration with LinkedIn.
Step 2. Add a LinkedIn slot
You can add a slot at the stage of your plan upgrade. To do so, find “LinkedIn Automation” in the Summary field and set the number of accounts you want to add.
Another option is to go to the Integrations tab on the top menu of the Snov.io app and select LinkedIn by clicking the Connect button. Select “Add LinkedIn slots” and purchase once you set the number of slots.
* Please note that each slot supports one LinkedIn connection and is paid separately. Find more details on the Pricing page.
Step 3. Connect your LinkedIn account
After purchasing a LinkedIn slot, connect your account. Click “Connect” and follow the instructions to get the job done.
Step 4. Start your cold outreach
Now, you’re all set! Install the LI Prospect Finder extension to export leads’ profile details, import your data into Snov.io CRM, and start reaching out to your prospects.
Best practices for using CRM with LinkedIn
Want to get the most out of your CRM LinkedIn integration? Discover practical tips on how to use it for your business growth.
- Keep your CRM updated
To increase the efficiency of your CRM LinkedIn integration, update the data regularly. Make it a habit to add or update contact details, notes, activities, and outcomes after each interaction.
Consider integrating other services to sync your CRM with email, calendar, and social media tools. It ensures accurate data, prevents duplication, and keeps your customer history up-to-date.
For example, Snov.io enables integrations with a wide range of apps to help you optimize your customer management and effortlessly turn leads into clients:
- Connect your CRM with Gmail, Microsoft Outlook, Microsoft Exchange, and Google Contacts to ensure effective outreach and consistency in communication
- Schedule your meetings via Google Calendar, Calendly, Zoom, and other software and get all the data synced in your Snov.io CRM
- Integrate Pipedrive, Asana, Slack, Trello, and other tools for effective teamwork
- Automate and empower your marketing efforts by integrating Snov.io with MailChimp, Hubspot, and Google Analytics
Explore all possibilities for integrations and connect Snov.io to your favorite tech stack for maximum effectiveness.
- Segment your leads
Use CRM segmentation features to categorize leads based on the criteria you need. You can filter them by industry, company size, role, or other information.
Use tags, labels, and categories in your CRM software or create custom fields to organize your contacts based on their characteristics, interests, or behaviors. Keeping all your data segmented lets you quickly apply filters or advanced search settings to narrow your data and focus on the needed information.
Besides, segmenting and filtering CRM data enables you to target your campaigns and prioritize your actions more precisely, thus increasing the effectiveness of your interactions with prospects.
- Automate follow-up interactions
Follow-up communication is especially crucial for driving sales and converting leads into clients. LinkedIn CRM integration allows you to enhance your efforts by setting automated reminders, messages, or other follow-ups.
Setting automated follow-up actions within your CRM ensures consistent engagement with leads and prospects and increases the likelihood of closing more deals. Besides, LinkedIn CRM integration lets you track engagement and manage interactions across platforms to gain even more results.
|
🧐 Expert tip Enhance your follow-up efforts with multichannel outreach Successful follow-ups require consistent and personalized engagement across multiple channels. So, I recommend considering various platforms to reach out to your prospects. Snov.io supports multichannel outreach, so you can incorporate automated LinkedIn actions like profile visits, post likes, connection requests, messages, and InMails into email campaigns and personalize them to each recipient! |
- Keep the balance between automation and personalization
Automation is undoubtedly a powerful advantage of LinkedIn CRM integration. However, it is essential to maintain a personal touch in communication with your prospects to turn them into loyal customers.
Use automation to handle repetitive tasks like data entry and initial outreach while personalizing follow-ups based on individual interactions and preferences. Thus, you can save time and be sure your communication remains genuine and tailored to each lead, striking the perfect balance between efficiency and relationship–building.
- Track and measure your activity
Effective tracking is essential for making the most of LinkedIn CRM integration. Review LinkedIn activity and CRM reports regularly to track engagement levels and adjust strategies as needed.
Ensure all LinkedIn interactions, such as messages, connection requests, and activity updates, are recorded in your CRM. This will let you maintain a comprehensive history of each relationship and better understand your lead’s journey.
Use your CRM’s analytics tools to generate regular reports on KPIs. Monitor metrics such as response time, follow-up efficiency, conversion rates from LinkedIn-sourced leads, and engagement rates on personalized outreach. Analyzing this data enables making data-driven decisions that will enhance your outreach and boost sales outcomes.
To sum up
So, is integrating your CRM with LinkedIn worth it? Absolutely!
LinkedIn integration with CRM enhances your sales efforts by combining powerful outreach tools with streamlined data management. Besides, keeping all integrations in one place improves your teamwork and helps maintain consistency in your communication with prospects.
With the right tool, LinkedIn CRM integration enables you to build meaningful relationships and close deals faster. Ready to elevate your sales game? Unlock your full sales potential and new opportunities for growth with Snov.io!
