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Cold Email Tips That Actually Work In 2025

Cold emailing is becoming more competitive than ever. With AI-generated content flooding inboxes, breaking through the noise is harder than ever.

A recent Dynamic Yield survey of over 550 consumers across North America, Europe, and Asia found that most people receive 5 to 10 emails daily, while many receive 15 or more. Despite this volume, the majority open only 1 or 2 emails, meaning your message needs to be compelling enough to make the cut.

Source: The State of Personalization in Email by Dynamic Yield

In addition, most respondents click through to a retail site or app from only 1 to 2 emails per day.

Source: The State of Personalization in Email by Dynamic Yield

So, how do you ensure your cold emails stand out?

Join our expert, Kseniia, as she describes 10+ proven tactics that will help you elevate your cold sales strategy and beat the competition!

Here’s a sneak peek:

  • Why buying email lists is not an easy way to gain more prospects.

Spoiler alert: it may actually harm your sender reputation and do more harm than good.

  • How to personalize your cold outreach efficiently to grab attention without spending hours on research.
  • The secret to writing irresistible subject lines.
  • How to automate follow-ups that add value rather than annoy your prospects.
  • Why multichannel outreach matters and how LinkedIn can complement your cold emails.

And much more!

 

📌 Did you know?

By becoming a deep seller, you can have about 2x the chance of exceeding your sales quota. This can enhance your cold email outreach.

Source: Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024 by LinkedIn

LinkedIn defines deep sales as an approach consisting of three habits that are directly and quantifiably correlated to a higher chance of a seller beating their quota.

The three habits are:

1) prioritize high-potential accounts

2) identify and build key buyer relationships

3) find hidden allies and timely intel for relevant outreach.

Snov.io LinkedIn Automation Tool will help you become a deep seller by enabling a more strategic, personalized, and efficient approach to prospecting and cold emailing.

  • Get highly relevant prospects based on industry, job title, location, company size, and engagement behavior.
  • Use advanced personalization features to target those high-potential prospects
  • Build strong relationships with your leads
  • Schedule timely follow-ups to nurture your customers.

Enhance your cold outreach

Add automated LinkedIn actions to double your sales quotas

Enhance your cold outreach

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