Ever wonder why some salespeople always seem to close deals—even in a highly saturated market?
While closing deals is a complex process involving multiple steps and a personalized approach, one thing remains true for everyone in sales: a strong personal brand is a powerful tool. It builds trust, sets you apart from the competition, and makes you the go-to person in your niche—before you even make a pitch.
But how can you create a personal brand if you don’t know where to start?
Let Snov.io experts help you. 
What is personal branding?
Personal branding is the practice of marketing yourself—your skills, values, expertise, and personality—as a brand.
In sales, your personal brand can be the reason someone chooses to work with you over a competitor, even if you’re selling similar solutions.
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We recommend becoming a deep seller on LinkedIn to boost your personal brand. Deep sales is a category of software within the sales intelligence space. The LinkedIn Sales Solutions team established it in the Spring of 2022, making Sales Navigator stand out as a powerful tool. The deep sales approach consists of three habits directly and quantifiably correlated to a higher chance of a seller beating their quota. They include:
Simply put, deep sellers close more deals and even surpass their quotas by diversifying their approach. Personal branding can become an important component of deep selling because it builds trust, attracts the right audience, and supports more authentic, tailored communication.  |
How can you build a personal brand?
Our sales expert, Kseniia, is here to walk you through it—with an actionable plan you can implement today!
In this short guide, you’ll discover the real power of personal branding and learn how to:
- Stand out in a crowded market
- Build trust with your ideal audience
- Turn your LinkedIn presence into a lead-generating machine
Key takeaways
By combining personal branding with deep sales strategies, you can turn cold connections into meaningful conversations that lead to real results.
But instead of spending valuable time on repetitive tasks like viewing posts, liking content, sending connection requests, or InMails, you can automate it all to keep your profile active and visible—without the manual effort.
With the Snov.io LinkedIn Automation software, you can do it all. So, start building your personal brand today to connect with the right people, stay top-of-mind with your audience, and close more deals—faster and smarter!
