TL;DR: Creating a LinkedIn newsletter is one of the most effective ways to engage your audience with valuable content, build trust, and boost conversions.
This guide breaks down the benefits, offers 8 actionable tips for creating newsletters that get clicks, and shows how to automate outreach with tools like Snov.io.
What if I told you there’s a way to build a list of warm leads right on LinkedIn? And what if you could also create a direct line to your target audience—engaging prospects more effectively than ever?
Yes, I’m talking about LinkedIn newsletters—a built-in feature that lets you build a loyal subscriber base, showcase your expertise, and drive meaningful engagement for your business.
In this article, I’ll explain what a LinkedIn newsletter really is and why it’s worth your attention. Plus, I’ll walk you through how to create a newsletter on LinkedIn that gets clicks and attracts high-quality leads.
Outline
What is a LinkedIn newsletter?
A LinkedIn newsletter is a feature that allows users to publish content directly to their network and followers in a regular format. Unlike typical LinkedIn posts, newsletters are designed for long-form content shared with a target audience.
All LinkedIn members can discover, read, and share newsletters, making this an excellent tool for growing your audience and positioning your business or personal brand.
When someone follows a member or page with a newsletter, they receive a notification inviting them to subscribe. So, as you start publishing newsletters, your LinkedIn audience will be notified about that, ensuring your followers stay updated with your latest content and encouraging them for deeper engagement.
LinkedIn newsletters aren’t just a “nice to have”—they’re a must-have for companies that want to stay top of mind. Unlike regular posts that can get lost in the feed, newsletters land directly in your audience’s notifications (and inbox if they subscribe). That means more eyes on your content, higher engagement, and a closer connection with your community.
Marketing Specialist at Snov.io
Benefits of having a LinkedIn newsletter
Whether you’re a small business or a solo professional, LinkedIn newsletters can contribute a lot to building your professional presence and boosting outreach. Here are the main benefits and reasons why to start your LinkedIn newsletter:
- Establishing authority and credibility
Regular publishing of valuable industry-related content positions you as a trusted expert. Thus, you can build authority and convey professionalism and credibility, which helps to foster trustful relationships with potential clients or partners.
- Increased visibility
As subscribers are notified every time you publish, it increases the likelihood of your newsletter being seen by more people. Moreover, newsletters can help you expand your presence beyond your immediate network because they are sharable.
- Direct engagement with your audience
Newsletters allow you to communicate and engage your audience deeper, sharing your news, insights, experiences, and more directly to their inboxes. Besides, your subscribers are likely to interact with comments that can reveal your prospects’ main interests or pain points and tailor your outreach accordingly.
Here at Snov.io, we created our newsletter to help users stay tuned to the latest growth hacks, automation tips, and product updates—all in one place.
Marketing Specialist at Snov.io
- Expanding your reach
Do you notice how articles from 2nd- or 3rd-degree connections pop up in your feed because someone from your connections interacted with them? The same goes for newsletters. So, truly engaging and share-worthy content helps reach more audiences and expose your business to more prospects, partners, and collaborators.
- Networking opportunities
By consistently delivering valuable content, you attract new followers and grow your professional network. Subscribers and readers of your newsletter are more likely to connect with you, which opens new opportunities for collaborations, partnerships, and business growth.
- Lead generation
LinkedIn newsletter is an excellent way to effectively nurture potential leads by providing valuable content. It may help not only build trust but also encourage conversions. Turn subscribers into warm leads or even loyal clients by offering solutions to their pain points in your newsletter.
8 tips on how to create a LinkedIn newsletter that gets attention
Now that we’ve revealed how newsletters can contribute to your growth, further logical questions arise. How to start a LinkedIn newsletter? And what’s even more important: how can you create a newsletter that will drive all those benefits for you?
So, let’s move to the essential tips that help you make the most out of newsletters on LinkedIn.
1. Pick the right name
Your newsletter’s name is the first thing users come across, so it captures attention and clearly communicates the topic or industry you will write about. A good name should set the tone of your content and make your newsletter recognizable.
Keep the name concise and relevant to your audience’s interests. You can include your company name to increase brand awareness or add words related to your industry or location to optimize searchability for specific members.
You can also make your newsletter stand out with an extraordinary and memorable name. Use interesting wordplay or strong action phrases to hook from the first sight.
Consider various options and choose the one that captures the audience’s attention and resonates with their interests.
2. Craft a compelling description
The description of your newsletter is your chance to hook LinkedIn members and give them a reason to subscribe. Highlight why your newsletter is unique and what value it brings to the table.
Whether it’s industry insights, sales hacks, or success stories, your description should make users curious about that. Try to be concise but still persuasive. In the end, add a statement encouraging users to subscribe.
3. Use high-quality images
Visuals can complement your message and make your content more appealing. Add infographics, charts, or screenshots to make complex information easier to read and understand. You can also incorporate branded images to increase brand recognition and keep consistency in your content.
Also, it’s crucial to choose a winning cover image. It should reflect the topic of your newsletter and encourage subscribers to click and read it. It goes without saying that all visuals you add to your newsletters should be high-quality and relevant to the theme to maintain a professional look.
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4. Create valuable content
If you want your newsletter to contribute to your business goals, you should provide truly valuable content to your subscribers. Your LinkedIn newsletter should both showcase your expertise and solve your target audience’s problems.
Create your Ideal Customer Profile and consider their main pain points. Now you have what to work with! Create content that shows your awareness of these pain points and explains how you help cope with these challenges.
You can also share case studies and describe your experience when you faced the same problems and how you solved them to build a closer connection with your audience.
Pro tip: Aim for a 5-minute read—around 1100 words. It’s enough to provide value without losing the reader’s attention. Keep it simple, consistent, and valuable, and you’ll see those engagement numbers rise!
Marketing Specialist at Snov.io
5. Stick to a consistent publishing schedule
Select the right time to post your newsletter and decide on its frequency. Whether you choose weekly, biweekly, or monthly, try to follow this schedule as it influences the engagement.
A predictable schedule keeps your readers engaged, making them more likely to stay subscribed. So, staying consistent in publishing is essential. Let your audience know when to expect the new portion of goodies so that they look forward to your updates.
6. Create attention-grabbing headlines
Carefully consider the headline for your LinkedIn newsletter. This is the thing that determines whether the person will open your content or scroll past it. Therefore, you need to make your headline appealing and intriguing.
Spark curiosity with numbers, promise a solution, or highlight key benefits your subscribers can get from reading your newsletter. You can use “how to,” “tips,” “hacks,” “secrets,” and other words to make your headline grab attention. Experiment with various headline strategies and test how they resonate with your audience.
7. Always include a call-to-action
You probably won’t create a newsletter on LinkedIn just for fun. Are you aiming to boost your outreach? Or do you want to expand your email list? Whether your goals are, keep them in mind when crafting your content and provide a clear call-to-action.
Strategically place call-to-actions across your newsletter to clarify your readers the next step. You can add a CTA at the end or after key sections of your content. Whether it’s sharing the content, commenting, or visiting your website, a strong CTA keeps engagement levels high and increases the effectiveness of your LinkedIn newsletter.
8. Analyze your performance
After publishing your newsletters, measure your success by tracking open rates, engagement, subscriber growth, and other metrics. Analyze which topics or formats resonate with your target audience more and adjust your strategy accordingly.
Pro tip
→ Discover the best LinkedIn analytics tools for 2025
How to automate LinkedIn campaigns for your newsletter subscribers
Your LinkedIn newsletter subscribers are actually users who have already shown interest in your content, making them a warm audience. However, building long-term relationships that can contribute to your business growth requires consistent engagement and valuable interactions.
Luckily, LinkedIn automation tools for lead generation like Snov.io let you effectively engage with your audience without constant manual effort. Such tools allow you to create automated campaigns and easily streamline communication with subscribers.
So, let’s explore how you can automate your outreach using the example of Snov.io.
Segment your subscriber list
Apply LI Prospect Finder and create a convenient database of your subscribers’ profiles in Snov.io. Once you’re set, filter them by industry, role, location, etc., to segment your list for more precise and targeted campaigns.
Create LinkedIn campaigns
With Snov.io, you can create LinkedIn sequences with automated actions, such as profile views, post likes, connection requests, messages, and InMails. Thus, you can build a thought-out campaign to ensure seamless engagement with your newsletter subscribers and build meaningful relationships with them.
Personalize your messaging
Use various personalization features in Snov.io to tailor your messaging to different segments of your subscriber base. Include variables like name, job role, industry, etc., in your LinkedIn messages to make them feel personal.
Leverage Dynamic Content to maintain a personal touch at scale. For example, reach out to your subscribers after publishing a newsletter with a follow-up message that sparks further conversation on the topic you wrote about.
Adjust your messaging based on specific conditions to make your outreach more relevant and ensure your subscribers receive content that feels crafted just for them.
Leverage Dynamic Content to maintain a personal touch at scale. For example, reach out to your subscribers after publishing a newsletter with a follow-up message that sparks further conversation on the topic you wrote about.
Adjust your messaging based on specific conditions to make your outreach more relevant and ensure your subscribers receive content that feels crafted just for them.
Automating LinkedIn campaigns not only saves your time for more priority tasks but also ensures effective and consistent interaction with your newsletter subscribers. This helps to nurture relationships and turn your readers into meaningful connections or even customers with minimal effort.
Building your subscriber base
Once you’ve started your LinkedIn newsletter, it’s time to show it to the world. Your subscriber base won’t expand randomly—you need a strong promotional strategy. Let’s explore the most effective tactics to grow your LinkedIn newsletter audience and enhance your outreach efforts.
Promote your newsletter on LinkedIn
Start with promoting your newsletter within your network. Create engaging posts highlighting key takeaways of your content and giving a compelling reason to subscribe. Enhance them with eye-catching visuals to stand out in the feed.
You can also leverage LinkedIn groups to promote your newsletter. Find groups relevant to your topics and themes and share your newsletter there. Avoid sounding too salesy; write a few sentences to spark curiosity and make users want to learn more about your insights.
Consider using LinkedIn ads to target people within your niche who may be interested in your newsletter. Also, you can collaborate with influencers to promote your newsletter or connect with industry peers, inviting them to subscribe and share their thoughts.
Leverage other platforms for promotion
Expand your reach by sharing your LinkedIn newsletter across other channels. Share catchy previews of your newsletter on Instagram, Facebook, or other social media platforms, adding a link to your newsletter sign-up page.
You can also include newsletter links in your email campaigns, website, and blog posts. Create a friendly email campaign to inform your blog readers about starting a LinkedIn newsletter and describe the extra value they can get there to make them stay tuned.
Want to know more about multichannel outreach? Learn how to combine emails and LinkedIn actions like a guru in our YouTube video:
Turn subscribers into ambassadors
Don’t underestimate the power of your current subscribers 
. They can be excellent ambassadors for your LinkedIn newsletter. Encourage subscribers to share content by adding social sharing buttons or gentle prompts within your newsletter.
Ask thought-provoking questions at the end of your newsletter to spark discussions or add exciting insights that can motivate readers to share. When subscribers share your content, it boosts your reach and organically introduces your newsletter to new audiences.
Top newsletter examples
There is no versatile LinkedIn newsletter template that works great for every industry, niche, and topic. You should analyze your audience, test various approaches, and experiment with your newsletter on LinkedIn to find the strategies that drive results for your business.
To inspire you on this journey, I’ve prepared a few LinkedIn newsletter examples that can unleash your creativity and help you start.
CEO Briefing
This newsletter was created by The CEO Magazine, a media brand from Sydney, Australia. This newsletter provides insights on business, team management, leadership strategies, and other topics that can be interesting for CEOs, business owners, managing directors, etc.
What makes it great:
- Strong and impactful description
- Engaging, authentic tone with real-world examples
- Catchy and intriguing headlines
- Naturally included links to their website
Art & Science of Complex Sales
This newsletter belongs to George Brontén, a sales expert and business owner from Stockholm, Sweden. The newsletter explores best practices for balancing the art of building strong relationships and the science of data-driven sales techniques.
What makes it great:
- Real-life case studies and best practices for high-stake deals
- Creative headings and cover images for each newsletter
- Deep insights from an experienced professional
Win Rate Wednesday
This LinkedIn newsletter by Andy Paul, a sales expert, coach, and strategist from San Diego, California, United States, is devoted to sales strategies and tips that drive success.
What makes it great:
- Appealing headlines and catchy topics
- Consistency in visuals and formatting that increases recognizability
- Curated content specifically for professionals in sales
- Actionable advice and strategy explained in simple words
- Self-promotional section
It’s your turn now
The LinkedIn newsletter can be a powerful tool for growing your brand online and gaining new audiences. I bet you have much to share, so why hide these valuable insights? Following these tips, you can create a LinkedIn newsletter that will help showcase your expertise, strengthen your brand image, and build meaningful connections within and beyond your network.
Need more boost to your outreach efforts? Snov.io LinkedIn Automation tool is always there for you! Automate your LinkedIn performance with no risks and drive more revenue to your business.
