How to add variables to emails

Personalization is the cornerstone of a good email copy. To make every email you send look personal and human-like, has added multiple system and custom variables you can add to your email copy.


  1. System variables and how to add them
  2. Custom variables and how to add them

System variables and how to add them

System variables are the variables provided by the platform by default. They are:

  • Full name
  • First name
  • Last name
  • Country
  • Industry
  • LinkedIn URL
  • Facebook URL
  • Twitter URL
  • Position
  • Company
  • Company website

They are all available for use in both the subject line and the email body.

To add them to your email, on the email campaign builder page, drag and drop the Email element into the field.

To add system variables to the subject line, click the {} button on the right of the subject line field (1) and choose the necessary variable(s) from the list.
To add system variables to the email body, click the {} button in the email builder field (2) and select the necessary variable(s) from the drop-down menu.


Custom variables and how to add them

Custom variables are the variables that you as a user can add manually to use later for more complex personalization in emails. You can add custom variables in two ways: when you upload a list of prospects to the system and when you create a new prospect.

Method 1. Upload a list of prospects in CSV, TXT or Excel file with custom columns

Go to the Prospects tab and choose the necessary list of prospects or click the Add a new list button to create a new list. Click the Create or import icon, choose the Import from file option, and select a file with the prospects list for upload. Match the columns with the fields for leads import.


Click the Upload button. If in the uploaded file you have variables available to save on the platform, they will be displayed.

Create a new custom field. Click the Add custom field button at the bottom of the drop-down menu. Type in the name of the field and choose its type. Click the Add field(s) button.


Once you’ve added all the custom variables you need, click the Start the import button.

Check out our video instruction on how to add custom fields to your prospect profiles:

When you create an email drip campaign, newly added custom variables appear at the bottom of the variables drop-down menu.


Note: Once added, the custom variables will be available to use for all prospect lists and in every email drip campaign, so you won’t have to add them again.

Method 2. Create a new prospect with custom fields

Go to the list to which you want to add a new prospect. Click the Create New Prospect button.

create a prospect

You will be transferred to the profile creation page. There, you can add both system and custom variables for the prospect: first and last name, industry and skills, country and location, etc. Save your new prospect.

custom field

Note: If you launch an email campaign with missing variables, the system will warn you. You will then be able to either type in the variables manually or send the campaign without them. If you choose to send without the variables, the system will add empty spaces in their place.

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