Email Drip Campaigns Email Drip Campaigns

All you need to know about Email Drip Campaigns: how start a sequence, personalization, A/B tests, metrics, and email deliverability.
31 articles in this collection
How to preview and test your email content
Learn how to preview your email content before sending a campaign.
How to add an image or GIF to your email content
Learn how to add images to your email content.
How to create an A/B testing campaign
Learn how to A/B test changes in email content and track performance of different content variations.
About campaign statuses
Find out more about email campaigns statuses including Active, Paused, Draft, Completed, Scheduled and Automatically paused.
How to add a video to your email content
Learn about different ways to insert a video (YouTube, Loom or other resource) to your email campaign content. 
How to set an email campaign duration
Learn how to set automatic campaign start and end dates.
How to add a goal to your email sequence
Learn how to add a campaign goal and see how many recipients reached it.
How to add a delay between follow-up emails
Learn how to create a pause between your follow-ups in email campaigns.
How to add an email to your campaign
Learn how to add email and set its contents in your email campaign.
Manage your email campaigns
Find out how to search, filter, copy, edit, pause, or delete your campaigns.
How to edit an active email campaign
Learn how to make changes to your ongoing email campaign.
Filtering recipients in campaigns
Learn how to filter recipients of your campaign based on a filter parameters.
How to export email campaign reports
Learn how to download campaign reports to a CSV file.
How to manage schedules for your drip and warm-up campaigns
Learn how to manage schedules for your email and warm-up campaigns.
How to add an unsubscribe link to your drip campaign emails
Learn how to add an opt out link to your emails.
How triggers work in drip campaigns
Learn how to add conditional triggers to your email sequence.
Set-up and launch your email campaign step-by-step
Learn how to build and start your automated email campaign.
How to use email variables for personalization
Learn how to personalize your email campaign using variables.
How to use a fallback text in email variables
Learn how fallback works and how to add it to your email variables.
How to view email campaign statistics
Learn how to check the campaign stats for all emails sent within the campaign.
Limitations of HTML email
Learn the limitations of HTML email to design your perfect email.
How to send HTML email supports HTML coding in emails, and you may easily send an HTML page or newsletter as an email with little effort. Learn how to send your HTML email in
How to track your campaign replies
Here's how you can track you email drip campaign replies in
How to create and use templates Templates will help you save time, stay consistent and increase productivity by offering a variety of email and campaign templates for multiple purposes.
How to send your drip campaign emails as one thread
Wondering how to stack your follow-ups into a single Gmail thread? It can be done pretty easily.

Email Deliverability

Set up DMARC policy for your domain
Lean about DMARC email policy and how it works.
Set up DKIM for your domain
Learn about DKIM DNS record and how it works.
Set up SPF record for your domain
Learn about SPF records and how they work to improve your deliverability.
How link tracking affects email deliverability
Link tracking is a great thing when it comes to analyzing email drip campaign performance. After all, knowing the click-through rate is the only way to know just how converting your email copy is.
How to avoid spam filters
Spam (also known as junk email) are unsolicited messages usually sent to a large number of users to spread malware, advertise, or scam the recipients.
How to not get emails labeled as Spam by the recipients
Often, the sender reputation can go down because of the high spam complaint rate. This happens when the recipients send emails to the Spam folder.