How to use reply tracking in campaigns

In this article, you’ll learn how reply tracking works and how monitor replies in campaigns. 

Reply tracking registers all replies to emails sent from automated campaigns and manually sent single emails.

It helps to stop the campaign (automatically) for prospects who have replied, and it also allows you to keep track of the total reply rate in your campaigns.

Learn: Reply rate is a crucial engagement metric.

Read how to increase your chances of getting a reply –>

How reply tracking works connects with your email account using the IMAP server and checks the Inbox for replies from your recipients every ~15 minutes.

Once a reply is detected, the recipient is automatically marked with a Replied status in the campaign. This way, you can easily keep track of who has responded to your emails.

Note: Auto-replies are not counted as replies and are categorized as “not reached” emails, but the sequence stops for those recipients nonetheless. However, you can manually change the status of recipients who have replied or auto-replied to “Active” and continue sending the campaign to them.

How to see replies and reply rate of your campaigns 

To guarantee precise reply statistics, the reply tracking feature is automatically enabled by default for all sent emails, and it cannot be disabled.

By default, for the recipients who replied the sequence stops. However, you can change this if you want continue the sequence for prospects who reply. 

The Stop for those who reply setting is specific to each campaign, and it is enabled by default. You can find and manage it in the campaign editor under the Tracking section.

Reply tracking data is represented in the Statistics section of your campaigns. 

Reply rate % is the percentage of recipients that have replied to at least one email sent in the campaign.


You can manage the list of recipients who have replied in the Recipients tab.

Learn more about working with Recipients tab –>

Troubleshooting reply tracking

Getting an accurate reply rate is important to see how well your email campaign is working.

In some scenarios a reply you received may not be logged.

This article describes requirements for logging a reply –>

#1 Check IMAP access

Make sure to check your email settings and ensure that IMAP access is enabled. For example, here’s how to do that in Gmail:

  • Open your Gmail account.
  • Click on the gear icon in the top-right corner.
  • Select See all settings.
  • On the Settings page, open the Forwarding and POP/IMAP tab.
  • Scroll down to the IMAP Access section.
  • Ensure that Enable IMAP is selected.

#2 Check forwarding settings

To ensure that responses are properly logged, they must be present in your Inbox. If you wish to archive, move to a different folder, or forward them to another address, please ensure that a copy of the response remains in your Inbox folder.

#3 Check IMAP connection 

Make sure there are no errors with the IMAP connection in your email settings.

Learn more about conditional email connection and how to fix it –>

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